Featured

Dauntless: Vaya’s Rocket Rises, Revolutionizes Space Exploration

In an era where environmental concerns are at the forefront of global discussions, Vaya Space is spearheading a groundbreaking revolution that combines space exploration with eco-consciousness. By removing plastics from our planet through their innovative launch vehicle, Dauntless, Vaya is not only propelling humanity into the cosmos but also alleviating the burden of plastic […]

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Latest

Business Services
ChatGPT Web Browsing is About to Totally Change SEO Analysis and SEO Copywriting

OpenAI recently published release notes stating, “We’re rolling out web browsing and Plugins to all ChatGPT Plus users over the next week! Moving from alpha to beta, they allow ChatGPT to access the internet and to use 70+ third-party plugins.” This new update will allow ChatGPT Plus users in the beta to test web browsing […]

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AEC
MarketScale’s Best of 2018: Dallas Holocaust Museum Brings Modern Technology to Historic District

[vc_row][vc_column][vc_column_text]MarketScale is proud to present our favorite stories from 2018. Every day from today through the end of the year, we will release a new story. Be sure to follow our social media accounts to catch up on all of our top stories! Original publish date: June 13 In a matter of years, there will […]

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Articles
Updated: Live From ISTE 2018

Our very own Daniel Litwin is at ISTE 2018 meeting with the respected thought leaders, cutting edge and innovative companies, and educators who are passionate about telling their story to him. We will be updating this as the show goes on with all of photos, interviews, and updates in one place. But if you want […]

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Featured
Transforming “Dreams” to “Done” with Kevin Collins of Diversified

MarketScale’s Shawn Heath did an interview with Keven Collins, President and COO of Diversified, on the Pro-AV podcast. Collins discusses his work on the Statue of Liberty and talks about his dream of bring his AV solutions to The Louvre. Shawn Heath (SH):     Let’s go ahead and get the one traditional question out of […]

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Featured
The increasing utility of machine learning in astrophysical research

Hunter Gabbard, a PHD candidate at the University of Glasgow and the LIGO scientific collaboration, spoke to Sean Heath for our Science podcast in a first of three part series discussing different elements of machine learning. In today’s episode, we discuss the relationship between human and machine learning and how these machines can even help […]

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Featured
Finding The Perfect Retail Space

Sean Heath from MarketScale recently spoke with Joy Fan, the Chief Creative Officer for Storefront, and she offered her unique insight into her journey at Storefront, how pop-ups are disrupting retail, and the industry in general. S: Could you please tell me a little bit about your journey your history and how you wound up […]

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Latest

One-of-a-kind shopping experiences
The Resurgence of Brick-and-Mortar Stores: One-of-a-kind Shopping Experiences Are Turning Customers into Brand Ambassadors
April 24, 2024

In the convenient world of e-commerce, big box stores are seeing a resurgence. Chains like Dick’s Sporting Goods, Walmart, and Target are experimenting with one-of-a-kind shopping experiences that can turn casual shoppers into loyal fans. In a recent Experts Talk roundtable, Allen Adamson, Co-Founder at Metaforce, highlighted how one-of-a-kind shopping experiences make for exciting […]

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digital augmentations
Revolutionize Customer Engagement Through Digital Augmentations in Physical Retail
April 24, 2024

The digital transformation of retail experiences in physical stores has become crucial as big-box retailers strive to maintain their relevance and competitive edge in a digital era. These retailers are embedding interactive features and digital augmentations in their physical locations to offer unique, engaging customer experiences. This approach merges the tactile allure of in-store […]

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experiences
Enthusiastic and Trained Employees can Enhance Experiences and Drive Success in Physical Retail
April 24, 2024

In today’s retail landscape, big-box retailers are emphasizing the importance of their physical locations, even as the digital marketplace continues to expand. Stores like Dick’s Sporting Goods and Walmart are not just maintaining their brick-and-mortar presence but are actively enhancing it with features like interactive elements and new store openings. This reassertion of the […]

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The Coexistence of Big Box and Small Retail Relies on Synergistic Relationships
April 24, 2024

Despite being long time competitors, big box retailers and small local businesses can both coexist in ways that benefit the other. Of course, both retail formats are different but by maintaining their core business models, the two can bank and leverage their strengths and still be open to synergistic relationships. During an episode of […]

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Other Featured Articles
Interactive Technology in Digital Signage Draws In Retail Customers
June 22, 2018

The ever-increasing popularity of digital signage has made its presence in retail locations quite common. Yet, whether it’s static signage, television commercials, online advertising, or brick and mortar digital displays, today’s shoppers are saturated in broadcasted content, making it likely a majority of this information is being filtered out. In response, the advertising and digital […]

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The Future of Cities is Smart Cities
June 22, 2018

After Abraham Lincoln approved of the creation of the Intercontinental Railroad, the lives and deaths of cities were determined by who connected to that railroad and who chose to have it bypass them. Jesse Berst, Chairman of the Smart Cities Council, believes that the adoption of the smart cities infrastructure will create similar outcomes. The […]

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WATCH THE FIFA WORLD CUP IN 3D: HOW A GROUP OF FOUR PEOPLE MADE IT HAPPEN
June 22, 2018

Architects are increasingly turning toward virtual reality (VR) to help them with their designs. No matter how good a blueprint or sketch may be, there is nothing like seeing your design or the property in 3D. A space can look bigger or smaller in 2D than it really is, while a 3D rendering will provide […]

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Live At AIA!
June 21, 2018

It is that time of year for the architecture and design community! New York City is buzzing with architects from around the globe for the AIA Conference featuring some of the top Architectural talent in the industry. Included in the assortment of keynote speakers, the Expo will feature over 800 vendors of the industry’s best […]

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Miami Unveils the “American Dream” Plan
June 21, 2018

[vc_row][vc_column][vc_column_text]Soon, Miami, Florida will have a new tourist attraction, “The American Dream”. A 6 million square foot mall and entertainment hub to be exact. The plan includes dozens of restaurants, 1,200 retail stores, an indoor ice rink, an artificial ski slope, “submarine” rides, and a water park with a giant indoor pool. The $4 billion […]

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AV Nightmares: June 20th
June 20, 2018

[vc_row][vc_column][vc_column_text]Most everyone in the AV industry is always looking to keep up with the latest trends and innovations but there are always outliers. And this series aims to highlight some of the more peculiar set ups, mishaps, and errors.[/vc_column_text][vc_column_text]The painting crew wanted a quick work around I suppose…[/vc_column_text][vc_media_grid element_width=”12″ gap=”10″ grid_id=”vc_gid:1529511751685-033a3981-d7e0-10″ include=”28470″][vc_column_text]The installer was told […]

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Dallas Holocaust Museum Brings Modern Technology to Historic District
June 13, 2018

[vc_row][vc_column][vc_column_text]In a matter of years, there will no longer be living survivors of the holocaust. To preserve this history, the Dallas Holocaust and Human Rights Museum raised close to $70 million through a fundraising campaign, mainly to upgrade to a new 55,000-square-foot facility that broke ground in October of 2017. The museum will remain in […]

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The Revolution Of Sports Recruiting
June 13, 2018

[vc_row][vc_column][vc_column_text]The Emergence Of The New Billion Dollar Opportunity A growing number of high school students seek to take their talent to the next level. They understand that the college sports recruitment process is fiercely competitive. In fact, according to the NCAA, around eight million students participate in high school athletics, yet only about 480,000 will […]

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AV Nightmares
June 12, 2018

[vc_row][vc_column][vc_column_text]Last week’s InfoComm conference showcased state-of-the-art new products in the AV industry. However, not all installations go as smoothly as what was on display at the Las Vegas convention center. Here are a few projects that did not quite make the cut.[/vc_column_text][vc_column_text]The WiFi was behaving slowly and upon an investigation this was why….[/vc_column_text][vc_media_grid element_width=”12″ gap=”10″ […]

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