You searched: Studio Insights
Health
Navigating the Right Approach to Personal Loss and Mental Health in the Workplace
In a special edition of the Highway to Health podcast, host David Kemp steps out of the studio and onto the greens of Maridoe Golf Club in Carrollton, Texas. This episode features a candid discussion on the intersection of personal loss and mental health in the workplace with Matt Brost, Vice President of Health […]
Business Services
MarketScale Proudly Announces Our Inclusion in the Inc. 5000 List of Fastest-Growing Companies
At MarketScale, we’ve always believed in the power of B2B media and the importance of experts sharing their knowledge as creators. Today, we’re thrilled to share that this approach to creating valuable, educational, and engaging content is being recognized. We are honored to announce that MarketScale has been named to the Inc. 5000 list of […]
Business Services
Unveiling the Power of Co-Created Content with Dennis Yu and Danny Leibrandt
In a recent video discussion on co-created content, Dennis Yu, CTO of BlitzMetrics and Content Factory, and Danny Leibrandt, Founder of Full Funnels and PegasusUGC, emphasized the power of authenticity in content creation. They highlighted that content feels more genuine and resonates better with the audience when natural and organic rather than staged professionally. […]
Professional AV
Traditional Radio Systems Generate Opportunities Within the Pro AV Space
In an era where Digital communication may be king of the Pro AV world, one should not overlook the importance of traditional radio systems in the professional audio and video industry. The growth of interconnectivity propels the need for reliable, efficient, and versatile communication tools. Radio systems play a crucial role in ensuring smooth […]
Software & Technology
NVIDIA Launches Generative AI Engine for Video Game Development. Is This a Level Up for Immersive Gaming?
Video games come in all shapes and sizes, but they carry a shared foundation. Whether it’s a chill gardening simulator or an intense sprawling medieval fantasy, underneath all the bells and whistles of most modern AAA games lies a critical foundation of story. Storytelling is still one of the strongest tools game developers have […]
Education & EdTech
Streamline Content Capture with MarketScale’s Request Tool
Business Services
5 Ways To Come Up With Great Video Ideas
Video is one of the best ways to share your message with your community and grow your business. Videos are sharable, engaging, and fun. They let you create a memorable connection with your audience and can lead to better conversions. That said, it takes some work to come up with great video ideas. Here are […]
Business Services
4 Ways to Maximize Your B2B Marketing Budget
In B2B tech focused industries, creating authentic and compelling content is essential to engage your target audience and build a loyal following. However, with limited resources and tight budgets, it can be challenging to produce high-quality content consistently. One of the best ways to overcome this challenge is by leveraging the power of existing communities […]
Engineering & Construction
Revolutionizing Surface Metrology: ZYGO’s Compass™ 2 Emerges as Game-Changing Solution for Precision, Repeatability, and Efficiency in Lens and Mold Production
In the intricate world of surface metrology, industry professionals often find themselves wrestling with a common challenge – striking the perfect balance between precision, repeatability, and efficiency. It is a demanding landscape where small discrepancies can lead to substantial consequences. Molds and micro lenses, critical components of compact camera modules, require absolute precision, and there’s […]
Software & Technology
Mogami’s Story at NAMM
The world of manufacturing has seen a significant shift in recent years. Many brands now outsource the production of their products to other companies, leading to a loss of uniqueness and authenticity. However, amidst this trend, there is one brand that stands out from the rest – Mogami’s story. Marshall Technologies recently interviewed Phil […]
Business Services
5 Ways To Come Up With Great Video Ideas
Video is one of the best ways to share your message with your community and grow your business. Videos are sharable, engaging and fun. They let you create a memorable connection with your audience and can lead to better conversions. That said, it takes some work to come up with great video ideas. Here are […]
Food & Beverage
Helping Vertical Farmers Enter the Grocery Space
The world of agriculture is undergoing a remarkable transformation with the rise of vertical farms. These innovative farms are not only changing the way we grow crops, but they also rely on efficient cold storage solutions to maintain optimal conditions. In a recent interview from GroceryShop, our expert shed light on this exciting development […]
Retail
Amazon’s iRobot Deal Seen Facing Tough FTC Antitrust Review
(Bloomberg) — Amazon.com Inc. is barrelling ahead with an aggressive acquisition strategy despite intense antitrust scrutiny in Washington, with its $1.65 billion deal to buy Roomba vacuum maker iRobot Corp. as the latest example. Antitrust experts say the deal is expected to draw a tough review from the US Federal Trade Commission led by Chair […]
Sports & Entertainment
Netflix & Microsoft Ad Partnership Will Be a ‘Windfall’ For Advertisers. Here’s Why.
Earlier this year during Netflix’s Q1 2022 post-earnings call, CEO Reed Hastings changed his tune around advertising on the streaming service. Once a key selling point as an on-demand ad-free way to watch content, the CEO teased that, due to losses in subscribers and plateauing revenue streams, Netflix would consider a cheaper advertising tier. “As […]
Industrial IoT
Why Businesses are Making More Long-Term IoT Investments
The march toward Industry 4.0 continues, and it seems businesses are more comfortable with their role in this transformation than ever before. Increasingly utilizing IoT as part of their business plans, new research from Information Services Group (ISG) found that companies are not only rapidly revamping their IoT plans, but they’re “growing more ambitious” with […]
Retail
How Retailers Are Rethinking Their Space to Maximize Experience and Flow
Retail in 2022 and surviving as a brick-and-mortar store means keeping up with the consumers and consistently improving the customer’s experience. Keeping up with the consumers means being able to know what is convenient for them and what drives a consumer to make a purchase. In this episode of Retail Redefined, hosted by Melissa Gonzalez […]
Industrial IoT
The Bites on Bytes Month in Review
MarketScale is committed to covering the stories and trends that impact B2B industries. In this month in review, we take a look back at a few of the stories that had an impact in Software & Technology and IoT. Featured Stories: Understanding MiCA: EU’s Next Steps Toward a Greener Cryptomining Market The cryptocurrency […]
Architecture & Design
Studio Insights: Studio Spaces in Corporate Spaces
Companies recognize the need to produce video content to reach an audience more than ever before. Even further, the need for video content creation requires more access to production studio space. Peter Provost, President and Director of Design at Provost Studio, sees this rise of studio spaces within corporate workspaces. He spoke to Tyler Kern […]
Architecture & Design
Studio Insights with Provost Studio: A/V Display, Fan Engagement, and Augmented Reality
Chanan Averbuch, Executive Vice President of Primeview USA, Inc. and Peter Provost, Associate AIA President and Director of Design at Provost Studio, sat down with host Tyler Kern to discuss the current state and future projections of A/V display, fan engagement, and reality technologies. Primeview USA is unique because they offer LED display technology and […]
Architecture & Design
Studio Insights: Studio Design: Video Walls and Post Pandemic Planning
More and more LED displays are beginning to replace TV screens in many spaces, like broadcast studios, webinars, conference rooms and lobbies. Over the last decade, there has been a boom of narrow pixel pitch products, particularly the 0.9–2.5 mm products. Aaron Kipfer, chief technology officer at Neoti, and Peter Provost, president and director of […]