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Professional AV
Recap from Day 3 of InfoComm 2022
Wachter at InfoComm 2022! Wachter combines innovative technologies and leading-edge integrations with traditional systems and decades of expertise to create solutions that meet Read more
Professional AV
Recap from Day 2 of InfoComm 2022
Find Out What's New at Nanolumens There is always something new and exciting taking place at Nanolumens! We visited their booth at InfoComm 2022 to get the latest on their new Read more
Professional AV
Recap from Day 1 of InfoComm 2022
Amazing Scenes From the Exertis Almo Party! If you missed the Exertis Almo party at InfoComm 2022, then you missed out on a rocking good time! Here are some of the highlights Read more
Professional AV
AVIXA TV is LIVE on MarketScale at InfoComm 2022
AVIXA TV is going LIVE from InfoComm 2022 on MarketScale with our very own Ben Thomas hosting from Las Vegas. Tune in to hear all of the insights and expertise from industry leaders in Pro Read more
Professional AV
Preparing for ISE and InfoComm
Tyler Kern interviewed Paul Harris, CEO at Aurora Multimedia, ahead of the 2022 ISE and InfoComm tradeshows to explore current AV industry trends and upcoming product announcements. Read more
Professional AV
InfoComm 2022 Integrated Experience Tours Will Explore Dazzling Pro AV Sights Around Las Vegas
InfoComm 2022, the largest technology exhibition and conference in North America focused on the pro AV industry, will host Integrated Experience Tours around Las Vegas where attendees can see Read more
Professional AV
Cutting Through: Checking In with Aurora Multimedia at InfoComm 2021
In this episode of Cutting Through, the no B.S. Pro AV podcast from Aurora Multimedia, Host Tyler Kern joined CEO and CTO of Aurora Multimedia, Paul Harris, at InfoComm 2021. This Read more
Professional AV
Touchless Meetings & Cloud-based AV Ecosystems at InfoComm 2021
  Hello everyone and welcome to Pro AV Today brought to you by MarketScale - I'm Ben Thomas. We've been working our way through our post-InfoComm 2021 hangover with a Read more
InfoComm2021
InfoComm 2021: Where Does Female Participation in AV Stand After the Past Year?
  Key Points: Female participation has traditionally been low in AV and Technology Industries. Women find having a lack of role models and unequal growth opportunities Read more
Architecture & Design
InfoComm 2021: Can AI Take the Artificial Out of the Office Experience?
  Key Points: Many companies are facing and the question they're repeatedly asking is how they make the office a place that employees truly want to be? AI is really Read more
Education Technology
InfoComm 2021: USC Invested in the Cloud During COVID. Will it Pay Off Long-Term?
  Universities have made some sweeping changes and added new capabilities to their offerings after the pandemic forced most schools to adapt. Now networks and systems are Read more
InfoComm2021
InfoComm 2021: Zoom Leads the Way for the Remote Workforce Revolution
  Key Points: A Gitlab report recently showed that 80% of remote workers would recommend working remotely to a friend. Being able to interface with colleagues Read more
InfoComm2021
MarketScale Counts Down the Best Moments of InfoComm 2021: Part 1
  InfoComm returned with a bang in 2021, bringing together innovative companies from across the world of AV in Orlando, Florida. MarketScale was there to bring you the top Read more
InfoComm2021
InfoComm 2021: How Under Armour Uses AV To Keep Employees Connected
  Key Points: Nyere Hollingsworth speaks with Tyler Kern on how Under Armour uses AV The virtual presence is just as significant as the physical presence of people in Read more
InfoComm2021
InfoComm 2021: How The AV Industry Is Surviving The Year of COVID
  Key Points: The AV industry has faced significant challenges over the past year. The AV industry has found comradery in dealing with the challenges. One of the Read more
InfoComm2021
InfoComm 2021: When the Pandemic Made AVoIP the Standard, Netgear Answered the Call
The MarketScale team is checking in with AV's biggest names and most innovative product developers at InfoComm 2021, and that includes hearing from the companies that supported mass Read more
Architecture & Design
InfoComm 2021: The Real Impact of the Pandemic on AV’s Work and Workforce
The pandemic left lasting impacts on industry demographics and workflows; the AV industry is no exception. Our team on the ground at InfoComm 2021 wanted to get a pulse for some of Read more
Architecture & Design
InfoComm 2021: How Architecture Embraced Disruption & Technology to Tackle Hybrid Work
   Key Points: The pandemic shifted the traditional office model. The notion of  hybrid work has been building for a long time. Companies must now focus on Read more
InfoComm2021
Don’t Touch This: Trends and Technology at InfoComm 2021
  Key Points: The cost in the LED market has dramatically decreased from a manufacturing perspective and a consumer demand perspective, LED's are a lot more attainable. The LED Read more
Professional AV
Renkus-Heinz Brings the Sound Solution to InfoComm 2021
Foothill Ranch, California, Oct. 20, 2021 — Renkus-Heinz is excited to introduce InfoComm 2021 to the company’s past 20 months of innovations, all of which offer Sound Solutions for consultants, Read more
Podcast Network
Fusion: Observations and Trend Watching from InfoComm 2019 with Electrosonic
When you attend a cutting-edge conference like InfoComm 2019, you honestly need time and brain power to digest everything you’ve seen. That’s why MarketScale host Daniel Litwin hosted a Read more
Professional AV
What InfoComm 2019 Taught Us about Video Conferencing Solutions
  The modern-day business is not often confined to one building. Long-distance communication has become seamless, and AV providers have been tasked with improving conferencing across the Read more
Podcast Network
Video Vices: How Did InfoComm 2019 Set New Directions for AV?
  A week out from InfoComm 2019 in Orlando, we decided to focus this episode of Video Vices on thoughts, trends and predictions around the biggest Pro AV show of the year. We sat down with Read more
Professional AV
Pro AV Puts on a Retail Show at InfoComm 2019
Pro AV technology has transformed what retailers are able to accomplish with in-store displays and advertising. The implementation of AV applications to visual merchandising was on full display Read more
Professional AV
InfoComm 2019: The Truths Behind Difficult Customer Conversations
  No matter your industry or job, “...customer service is a business that we’re all in,” Nyere Hollingsworth, group leader for UCC services at Mitre Corporation, said. This truism is Read more
Professional AV
InfoComm 2019: How Important are Wireless Presentation Systems to the BYOD Workplace?
  We’re in a BYOD world, and employees are demanding the same level of connectivity and ease of access that they have with their technology at home. The question for businesses is: How do Read more
Professional AV
Beyond the Displays at InfoComm 2019
Much is made about the gleaming and immersive displays at InfoComm each year, and deservedly so. The newest in LED and LCD products continue to impress. However, there is far more that stuck Read more
Professional AV
InfoComm 2019: How Storytelling and Video Games are Shaping Future Dark Rides
  We live in the age of entertainment at our fingertips. Interactive games, exciting videos, and groundbreaking stories are only a click away. So how are theme parks staying competitive as Read more
Professional AV
InfoComm 2019: Leading Women into a More Diverse and Empowering AV Industry
  The Audio Visual industry is dominated by men, with women making up a mere 14% of the industry. But that does not mean that the women in AV are not making waves and pushing for Read more
Professional AV
Hot Takes at InfoComm 2019
  With technology as expansive and dynamic as that found in the Pro AV industry, it is no surprise that opinion on its future application is varied. At InfoComm 2019, Read more
Professional AV
InfoComm 2019: From Wayfinding to Digital Art, Hospitality is One of Pro AV’s Biggest Potential Markets
  Though not one of the largest markets for Pro AV spending, the Hospitality industry is one of the fastest growing, generating $7 billion in 2018 and rising at an average annual growth of Read more
Professional AV
InfoComm 2019: Retailtainment is the New Reality for Malls. What Does This Mean for AV?
  Like many industries, retail is facing the full effect of the experience economy. Couple this with the standardized convenience of e-commerce, and it becomes clear the future of brick and Read more
Professional AV
Assessing The Future of Pro AV at InfoComm 2019
While so much of trade shows is about what is brand new in the present day, it is equally important to gauge where an industry is heading in the near future. At InfoComm 2019, held in Orlando, Read more
Professional AV
What to See Before InfoComm 2019 Comes to an End
InfoComm 2019 concludes today but not before MarketScale Media Producer and Voice of B2B Daniel Litwin had the chance to catch up with some of the Pro AV industry's most influential professionals Read more
Professional AV
LIVE From InfoComm 2019, Day Two
Things are picking up right where they left off last night at InfoComm 2019. The Voice of B2B, MarketScale's Daniel Litwin, is once again at the Orange County Conference Center to hear from Pro Read more
Professional AV
LIVE From InfoComm 2019, Day One
InfoComm 2019 is officially underway in Orlando, Florida. MarketScale B2B Media Producer and Voice of B2B, Daniel Litwin, has arrived on the scene and will be providing updates throughout the Read more
Professional AV
What’s New at InfoComm 2019
The Pro AV industry's largest annual event takes place June 12-14 in Orlando, Florida. This year's show will feature more than 130 new training sessions as well as countless keynote and Center Read more
Professional AV
NanonLumens Infocomm 2019
NanoLumens Infocomm 2019 from NanoLumens on Vimeo.
Professional AV
Center Stage Returns to InfoComm 2019
Center Stage returns to the InfoComm 2019 trade show floor June 12-14, at the Orange County Convention Center in Orlando, FL. Leading thinkers and practitioners from the fields of retail, Read more
Professional AV
VUE Audiotechnik Puts Projects From Around the World On Display at InfoComm 2018
MarketScale recently attended InfoComm 2018 and was lucky enough to sit down with technical sales representative Greg Kirkland with VUE Audiotechnik. He offered insight regarding all that VUE has Read more
Promoted Content
User Experience Drives Mimo at InfoComm
The pro-AV industry came together earlier this month in Las Vegas for InfoComm 2018. It’s the largest event for the sector, attended by professionals from over 110 counties. We had a Read more
Professional AV
INFOCOMM 2018 HIGHLIGHTED THE USER EXPERIENCE
20,000 people packed into T-Mobile Arena in Las Vegas on Thursday, June 7, to watch the hometown Golden Knights take on the Washington Capitals in game five of the Stanley Cup Final. Hours Read more
Professional AV
Adder Introduces Free Flow Feature at InfoComm 2018
MarketScale was able to chat with Tim Conway, VP of Adder, at the recent InfoComm 2018. Conway spoke about some of their core technologies, specifically the AdderLink Infinity high performance Read more
Professional AV
InfoComm Speaker Colin Birney Reflects on 2018 InfoComm Experience
MarketScale connected with Colin Birney of Birney Consulting at InfoComm 2018 last week. He was eager to talk about AV managed services, which he believes those in the industry need to be talking Read more
Hospitality
Bill Magod Hopes to Optimize AV in Hospitality Through InfoComm Classes
Not everyone at InfoComm was there to display a bright new product. There is no use in having AV technology if it is not maximized for a specific space and audience. AV professional Bill Magod Read more
Professional AV
Bill Magod Hopes to Optimize AV in Hospitality Through InfoComm Classes
Not everyone at InfoComm was there to display a bright new product. There is no use in having AV technology if it is not maximized for a specific space and audience. AV professional Bill Magod Read more
Professional AV
InfoComm Speaker Dr. Ann Earon Reflects on Yearly Changes at Conference
Dr. S. Ann Earon, President, Telemanagement Resources Int'l Inc. and founding Chairperson of IMCCA, stopped to talk with us at about some emerging trends and her role in this year’s InfoComm. She Read more
Professional AV
Screen Innovations Broadens Its Horizons at InfoComm 2018
An Informal Chat with an SI King of ALR At InfoComm 2018 held June 6-8 in Las Vegas, Marketscale had the chance to chat with Skyler Meek, Director of Marketing at Screen Innovations, an Read more
Professional AV
HDBaseT Grows Its Alliance With InfoComm Exhibit
We’re continuing our InfoComm Series with Daniel Shwartzburg, Director of Customer Experience from the HDBaseT Alliance. HDBaseT enables AV professionals to converge multiple formats of data, AV, Read more
Professional AV
Diversified COO Discusses Digitavia Acquisition at InfoComm 2018
InfoComm is in full swing this year and MarketScale got a look at some of the companies showcasing. Kevin Collins, President of Diversified, an engineering driven sales organization, is an Read more
Professional AV
Barco’s new Unisee LCD Board Brings the Color to InfoComm
MarketScale was on hand for Barco’s latest product demonstration, led by business development manager Corwin Hamm. The new Unisee display product is a tiled LCD video wall that works with the Read more
Professional AV
EPSON’s New Moverio Augmented Reality Glasses Shined at InfoComm 2018
InfoComm is the is the largest event in North America focused on the pro-AV industry, and MarketScale was there to chat with some of the biggest names at the convention. Today we focus on Eric Read more
Professional AV
Foxfury’s Compatibility With Drones Leads to Exciting InfoComm Showcase
MarketScale sat down with Don Naillon, COO at FoxFury, LLC, at its booth at InfoComm last week to discuss the company’s diverse set of applications with its lighting products. The company Read more
AEC
Foxfury’s Compatibility With Drones Leads to Exciting InfoComm Showcase
MarketScale sat down with Don Naillon, COO at FoxFury, LLC, at its booth at InfoComm last week to discuss the company’s diverse set of applications with its lighting products. The company Read more
Professional AV
VUE Audiotechnik Puts Projects From Around the World On Display at InfoComm 2018
MarketScale recently attended InfoComm 2018 and was lucky enough to sit down with technical sales representative Greg Kirkland with VUE Audiotechnik. He offered insight regarding all that VUE has Read more
Professional AV
InfoComm 2018 puts AV Experience at the Forefront
20,000 people packed into T-Mobile Arena in Las Vegas on Thursday, June 7, to watch the hometown Golden Knights take on the Washington Capitals in game five of the Stanley Cup Final. Hours Read more
Professional AV
Rentex Brings AV Providers Together At InfoComm 2018
Attending InfoComm, we spent time with Rentex, where we talked with Janné Mummert, Vice President of Business Development, and Bob Moisen, General Manager for the Chicago branch of Read more
Professional AV
Triple Play On How They Differentiate Themselves In The Digital Signage Space at InfoComm 2018
MarketScale recently attended InfoComm 2018 and was lucky enough to catch up with Michael Baez from Triple Play. As Regional Sales Manager, Baez offered insight into the company’s appreciation of Read more
Professional AV
Snap AV Looks to Make Mark at InfoComm 2018
While visiting InfoComm, we came across the Snap AV booth and spoke with Director of Business Development John Litwack about what the company is showcasing this year. While Litwack said Snap AV Read more
Professional AV
What to Look for at InfoComm 2018 This Week
The Pro AV industry, along with MarketScale, are gearing up for the biggest immersive AV experience in the US, Infocomm. This year, the show in Las Vegas will feature over 1,000 exhibitors and a Read more
Professional AV
InfoComm 2018 Announces Full Lineup of Center Stage Presenters
InfoComm2018, the largest show in the U.S. for audiovisual technology, is headed back to Las Vegas, Nev. June 2-8. Over 1,000 exhibitors and 44,000 audiovisual and integrated experience Read more
Professional AV
AVIXA Announces 2023 Board of Directors, Leadership Search Committee Members
  AVIXA, the Audiovisual and Integrated Experience Association, is pleased to announce the election results for the 2023 AVIXA Board of Directors and Leadership Search Committee. Jatan Read more
Professional AV
The Growing Scope of IT Managers
  The scope of IT managers’ roles is growing from a security and device management standpoint. Brian Kenyon, Founding Team Member & Chief Strategy Officer at Island, Read more
Professional AV
Tech UnrAVeled: Tech Expo Preview
 On September 27, 2022, the latest innovations from a variety of Vistacom preferred audiovisual, control room, and unified communication technology partners will be on display at Read more
Professional AV
Designing Aurora’s Newest Products with PoE in Mind
The Pro AV world is shaking it up. Speaking on the importance of AV from a manufacturer, factory, and distribution level, host Bobby Brill chatted with Production Manager of Aurora Multimedia Read more
Professional AV
Bridging the Gap Between Physical and Digital Experiences with Holograms
"The only source of knowledge is experience." - Albert Einstein Experiential AV exists in the space where the physical and digital worlds intersect. Creating these experiences is the primary Read more
Professional AV
Reinventing AV Furniture from the Ground Up with Scott Srolis of Salamander Designs
The needs of furniture evolve on a seemingly daily basis. Watch as Pro AV Today host Ben Thomas and Scott Srolis of Salamander Designs break down the role of furniture in modern day AV Read more
Professional AV
The Return of Live Events: What’s Happening in Live Events Technology
 At the AVIXA Xchange Live booth at InfoComm 2022, Ben Thomas tapped Rentex’s Vice President, Marketing & Strategic Accounts, Janne Mummert, to co-host a panel of Read more
Professional AV
AVIXA Officially Opens the Doors to AVIXA Xchange, a Community Platform for the Global Pro AV Industry
AVIXA has officially opened the doors of AVIXA Xchange to the entire pro AV industry. AVIXA Xchange is a unique community for the AV industry designed to connect thought leaders, industry-leading Read more
Professional AV
Enterprise Audio is Back, Baby!
The demands for enterprise audio are much different from years past. The pandemic and changes in how people work and connect are behind much of this change. To get the pulse on what’s Read more
Professional AV
The Past, Present and Future of Hologram Technology
  While hologram technology isn’t new, the modern application is night and day from where it started decades ago. To discuss its evolution and applications, Pro AV Today host Read more
Professional AV
E4 Experience Brings Together Pro AV Stakeholders to Explore, Engage, Educate, and Expo
  The E4 Experience, hosted by Almo Professional AV and AVIXA, brought together pro AV and IT stakeholders on November 30 in Dallas. The 4 Es represent: Explore, Engage, Read more
Professional AV
The E4 Expo in Dallas Highlights the Resurgence of the Regional Trade Show
The E4 Expo in Dallas has occurred for the past 12 years, but this year it will be earmarked as the industry’s first true hybrid event. Melody Craigmyle, Vice President of Marketing Read more
Professional AV
Examining the “A” in AV Over IP
  AV over IP isn’t a new concept in the Pro AV market. Its prevalence is growing with the unique demands of the modern world. While the “v” or video over IP innovations have Read more
Business Services
Trade Shows are Back But Will They Be Packed in 2022?
  Commentary: In this episode of Straight Outta Crumpton, Hosts, Greg Crumpton and Tyler Kern, sat down with, Scott Meyers, VP of Operations and Strategic Services at Service Logic. Read more
Professional AV
Remote Work Made Microsoft Teams a Household Name. It Also Forced the Software to Adapt.
  Commentary: The pandemic's mass shift of office work to remote and hybrid workflows was the perfect storm for remote collaboration tools to find new user bases, engage Read more
Professional AV
Crestron’s Touchless Meetings Were Ahead of their Time Until COVID Made Them Essential
  Key Points: Crestron has seen a major shift in room designs as well as video conferencing technologies. As companies redesign their entire office space to Read more
Professional AV
How Instacart’s Remote Collaboration Investments Supports Grocery Delivery
  Key Points: Tech disruptor Instacart made an appearance at InfoComm. The pandemic made Instacart's services a necessity. The mass increase in users put an Read more
Professional AV
How Software-based Conferencing is Revolutionizing Industries
  Keypoints: The popularity of Zoom exploded during the pandemic. Many companies adopted software-based conferencing during the pandemic. Many companies previously Read more
Professional AV
What the Shift to Virtual Studios Means for LED Manufacturers
   Key Points: Virtual studios will allow companies to have a presence at events both virtually and in-person. Virtual studios open up the possibilities for more Read more
Professional AV
The Ratio for Live Content: Will Streaming or In-Person Events Prove More Popular?
  Key Points: The pandemic cost the live content industry billions. Companies turned to live streaming to facilitate events and engagement. The new model for events Read more
Industrial IoT
Artificial Intelligence Challenge: These are the finalists for the 2021 KUKA Innovation Award
Innovations centered on the megatrend of artificial intelligence (AI): the finalists for the 2021 KUKA Innovation Award have been selected. Five teams convinced the international jury with their Read more
Business Services
How to Launch Products in a Virtual World
Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their Read more
Professional AV
Panasonic’s Exciting New Lineup of ‘Glass-to-Glass’ AV Solutions
  On this episode of the MarketScale Technology podcast, host and Voice of B2B Daniel Litwin sat down with Panasonic National Sales Manager Steve Milley and Group Manager, Product Read more
Software & Technology
Tips for Maintaining Team Culture During Remote Work
While remote work has been steadily increasing over time, the pandemic has accelerated the shift, with entire workforces going remote overnight. Staying connected and inspired in a Read more
Hospitality
Where Will the Digital Experience Take You Next?
Selling an experience has become in many ways as important to brands today as selling physical products. Industries including retail, hospitality and entertainment are investing in new technology Read more
Professional AV
Creating a Broadcast Standard for eSports
For years Pro AV applications have enhanced the sports world. From video boards to auditory cues, the atmosphere within arenas has changed markedly as technology has become more Read more
Professional AV
How Today’s Pro AV Products are Recruiting The Industry’s Next Wave of Workers
  With 1,000 exhibitors and 44,000 attendees, the past year of development in the Pro AV industry was on display at InfoComm last week. The visual displays were Read more
Professional AV
How the Digital Experience is Coming to the Red Carpet
 At events like the recent San Diego Startup Week, it can be difficult for brands to make a lasting impact on attendees. On place that is integral to companies' success at Read more
Professional AV
A Powerful Approach to Rebranding and Showcasing in Pro AV
  When KPIs are being met and a business is running smoothly, should companies keep doing what they are doing or should they evolve? Consistency doesn’t always lead to longevity; the Read more
Podcast Network
Video Vices: Women Can Change AV, Just Ask Shure’s CEO
  Like many industries, Pro AV revolves around some of the biggest trade shows the world has to offer. CES rocked Las Vegas in January, ISE showcased international advances in February, and Read more
Professional AV
Three Exploding Markets for Pro AV Products
  The market for pro AV products and services has been booming of late. With companies from many different industries looking to utilize pro AV to create memorable and one of a kind Read more
Hospitality
How Baseball is Driving One Local Economy
  It's that time of the year when we begin to trade in those winter coats and mittens for t-shirts and baseball gloves. As Spring Training gets rolling for teams across Major League Read more
Retail
Is it Just a Matter of Time Before Amazon Rules the World?
  What is the future of the retail industry? Two things we can say with confidence is that Amazon figures to be around for a while and pro AV will continue to play a big role in the Read more
Professional AV
Pro AV Expert Monday Mailbag: February 11, 2019
ISE 2019 in Amsterdam last week brought Pro AV professionals, products and perspectives together for a week of learning and demonstrations. As the dust settles, MarketScale wanted to catch up Read more
Professional AV
MarketScale Pro AV, 11/22/18: A Thanksgiving “Best Of”
  It's the holiday season! With Thanksgiving putting a little pressure on everyone's schedule, we figured this was the perfect time to give you, our audience, a charcuterie board of Read more
Professional AV
A State of the Union for Women in Pro AV with Jennifer Willard of WAVE
  This is the first of many collaborative podcasts between Women in AV (WAVE) and MarketScale Pro AV, where WAVE Founder Jennifer Willard and MarketScale's Voice of B2B Daniel Litwin Read more