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Recent Posts

Beth Osborne, MBA - Content Marketing Expert
Hi, I'm Beth. I'm a writer & marketing expert. I focus on inbound & content marketing strategies that generate leads. I can help your brand grow.
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Customer Onboarding Best Practices & Onboarding Checklist
Closing the sale with a new customer is a major milestone but the onboarding experience is crucial for keeping that new customer. A successful onboarding process reassures customers they have made the right choice in signing up with your company.
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THE HIDDEN DANGER OF SOCIAL MEDIA: FAKE NEWS
Social media, for better or worse, is a part of 21st-century culture. And for America’s youth, it’s deeply ingrained in their experiences and viewpoints. They don’t know a world without Instagram, SnapChat and Google. It’s simply their reality.
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City Doctor vs. Country Doctor: How Region Impacts Sales Approach
There’s nothing more important than being relevant to your audience when it comes to sales and marketing. Even when you offer a single solution, its application will always have variances. That’s why your sales approach can’t be one-size-fits-all.
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