Title Marketing Manager
LocationDallas, TX
Job Information

MarketScale is hiring a Marketing Manager to proactively drive marketing results. Leverage in-house marketing and content creation capabilities to create, distribute and analyze marketing content across all channels.

From video production, to motion graphics, to social media, data and analytics, this role requires proficiency in all aspects of B2B content marketing and strategy.

 

Essential responsibilities include:

  • Creation and management of HTML emails including client communications. Graphics can be provided by in house team; graphic design proficiency not required but preferred
  • Working in HubSpot and Salesforce to deliver communications, templates and manage and analyze data
  • Collaborating with video and design team to further branding and materials
  • Overall management of company website
  • Participate in and manage market and customer centric events
  • Write and manage company blogs
  • Produce marketing video with the assistance of in-house video team

Preferred Competencies:

  • Social media
  • Content writing – good writing skills and experience are essential to this role
  • Basic video and graphics editing and design
  • Salesforce
  • Hubspot
  • Email marketing platforms such as MailChimp
  • Excel mastery
  • Mastery of data driven marketing, including use and configuration of complex marketing dashboards

Requirements:

  • Three years minimum experience in a B2B marketing role, not including internships (some leadership preferred)
  • Undergraduate university degree in Marketing or related field (including Data Sciences)

 

Join a fast-growing company, with a strong existing digital marketing capacity. Work collaboratively with colleagues to design and launch campaigns and ongoing processes. Drive new business growth by working with the sales team to optimize sales operations and efficiency through better data and improve communication.

MarketScale is a B2B publisher and marketing firm based in Downtown Dallas, serving brands looking to grow their businesses via 100% digital content and marketing services. We work with medium size companies to the Fortune 500, leveraging technology and automation to build a data-driven, scalable organization capable of meeting the growing needs of our clients.

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