When Mark Cuban enters an industry, he typically disrupts it in one way or another. And thats precisely what it appears he has done once again, though this time in the healthcare space.

In 2022, a business partnership can be created with just a simple direct message on social media. For True Brvnd, a streetwear and hat company based in Dallas, TX, that's exactly how things played out.

Even if you are an industry giant there is always ways you can try and stay ahead of the competition especially in the retail space. Lids has been in business for almost three decades and their stores can be found in malls and retail spaces across the country.