Articles by author: Christian Wilson
The popularity of subscription retailers has grown significantly over the last decade. While traditional subscription services like newspapers and magazines have dwindled in subscribers; companies like Dollar Shave Club, StitchFix, and BlueApron are cashing out in industries once dominated by traditional brick-and-mortar. While these services are popping up in even more industries, the fashion industry […]
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Hospitality
AirBnb Continues To Disrupt Hotel Industry, But It Has Problems Of Its Own
A Bloomberg report released this week highlighted some of the more expensive cities where rental lodging giant AirBnB has listings. With Miami topping the list at an average at an average $205 USD per night rate, it raises questions as to how the budget-friendly company still manages to take business away from big name hotel […]
Articles
iSportConnect and HookIt Announce Partnership
Earlier this week, iSportConnect, the world’s largest global private network of sport business executives announced a partnership with sports sponsorship valuation and analytic platform Hookit. MarketScale had the exclusive opportunity to speak to Hookit Director of Marketing, Roger Breum, to discuss the platform further, the partnership with iSportConnect, and how machine learning is improving data […]
Professional AV
Is Facial Recognition Enough To Keep You Or Your Personal Information Safe?
The global facial recognition market is expected to generate $9.6 billion in revenue by 2022. The technology has seen incredible growth in investment and advancement– with security being one of the biggest applications. In an era filled with mass shootings and data breaches, it has become more imperative than ever for companies to create safer […]
AEC
Breweries Of All Sizes Aiming to Cut Water Usage, Become More Sustainable
Considering the first recorded recipe for beer dates back 4,000 years, it’s safe to say beer remains a quintessential part of cultures throughout the world—especially so in the United States. From 2010 to 2015, the number of breweries in the US grew from 1800 to over 4200. With this trend showing no signs of slowing […]
Articles
Retailers Learn Hard Lessons From Mismanaged Promotion Deals
Last week, children’s store Build-a-Bear Workshop made international headlines after a promotional deal offering a “pay your age” policy for a day which resulted in hours long wait times, disgruntled customers, and an emergency shutdown of the deal because of such an overwhelming response that stores were completely unprepared for. This promotional snafu is not […]
Hospitality
More Restaurants are Going Green, and It Has Been Good For Business
Earlier this week, Starbucks announced a pledge to end the use of plastic straws in their coffee shops globally by 2020. The international coffee chain uses more than a billion plastic straws a year, a majority of which end up in landfills or polluting ecosystems. Starbucks’ move to eliminate plastic straws is not a new […]