Articles by author: Christian Wilson
This edition of the World Cup has been filled with upset, drama, and plenty of exciting football. There is a new player in the tournament this go around, an improvement from previously used technology. The Video Assistant Referee is Soccer’s answer to the NFL’s challenge flag. Previously in the 2014 World Cup, goal-line technology was […]
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Professional AV
Virtual Reality Has Gone From Video Games to The Operating Room
Virtual reality, a technology that began as a next-gen source of entertainment, is now being used to help doctors and surgeons better and more accurately preform their jobs— whether it be in education, pain management or even surgical planning. The future of virtual reality has the potential to advance the quality of medicine to levels […]
AEC
Ultimaker’s 3D Printing Models Engage Architects at AIA
From laboratories and research facilities to the consumer market, 3D printers have exploded in popularity and affordability in recent years. The innovation seen in 3D printing is beginning to make an impact throughout various industries. Matt Griffin is the director of community for Ultimaker, a global 3D printing solutions company and spoke with MarketScale at […]
Articles
How IHOP Can Learn From New Coke
IHOP’s recent much anticipated name change caused a stir among consumers and marketing experts alike. When it was finally announced, after a viral social media campaign, that the “B” that would replace the “P” in IHOP, the internet went wild. The backlash online was swift– and quickly turned into a running joke not only with […]
Articles
A Firsthand Account of How Social Media is Revolutionizing Retail
Traditional brick-and-mortar retail establishments are beginning to be lose foot traffic with the surge of everyday social media sites. Apps like Twitter, Instagram, and Facebook are becoming more than just places to wish friends a happy birthday or catch up with old relatives—more social media companies are using their platforms to promote ecommerce retailers. On […]
Articles
In Wake of Howard Schultz’s Starbucks Exit, Just How Impactful Can An Executive Departure Be to Retailers?
The departure of a Chief Executive Officer, whether it be abrupt or planned, can have major ripple effects on shareholders, employees, and customers alike. The recent departure of Starbucks Executive Chairman Howard Schultz has led many wondering the impact a change at the highest levels of management will have on the booming coffee enterprise. Howard […]
Hospitality
Trump and Kim Received Top Security at Summit, But Are Hotels Safer for Guests Than Ever Before?
Before and during the historic U.S.-North Korea Nuclear Summit, security was at the forefront. Accompanying two of the world’s most important and controversial leaders clearly involves advanced security measures. In the wake of the Las Vegas Shooting, many hotels have shown concern in regard to better monitoring of guests and suspicious behavior without infringing on […]
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Galvanized Steel Leads the Way in Sustainable Building Practices From Cost Savings to Environmental Benefits
As the construction industry navigates the complexities of sustainability and economic pressures, the role of galvanized steel has become increasingly pertinent in sustainable architecture. This material, celebrated for its durability and low environmental impact, is gaining attention amid global steel market fluctuations and rising demands for sustainable building practices. With significant shifts in manufacturing […]
The Winning Combination in Edge AI is Combining Cutting-Edge Hardware with Smart Software
As the world heads towards a technology-driven future, the integration of AI and edge computing is proving to be a game changer, particularly in the realm of IoT. These innovations are making it possible to process and analyze data where it’s collected, drastically reducing latency and enhancing real-time decision-making capabilities. The burgeoning field of […]
Rethink Everything: Modern Cloud Environments Demand a Fusion of New Security Architectures, Continuous Education and Educated Partnerships
As businesses increasingly transition to cloud environments, the conversation around cybersecurity has become more crucial. The shift from on-premise to cloud-based infrastructures offers notable benefits like scalability and cost savings, yet it introduces unique challenges and complexities in security management. The stakes are high, with a significant rise in cyber threats exploiting the vulnerabilities […]
Bullying, Suicide, and Society The Unseen Crisis in K-12 Education
In a recent episode of the Secured podcast hosted by Mike Matranga and Mike Monsive of ASAP Security Services, the tragic case of a transgender student named Nicks Benedict from Oklahoma grabbed national attention. Benedict, a 16-year-old who identified with he and they pronouns, died by suicide after a bullying incident at school. The […]