Articles by author: David Kemp

Putting the Member First: Devising New Strategies for Health Clubs to Thrive

People at Health Clubs
  Key Points: ABC Fitness Solutions serves over 8,000 health clubs in North America ABC Fitness Solutions had to monitor each of their client's state, city and county Read more

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AV Marketers
Should AV Marketers Treat Content Creators as Prosumers or Professionals?
October 15, 2021
  Key Points: 40% of people worldwide identify as content creators according to Shure and Futuresource. 40 million people are creating audio-only content like podcasts or music. Creators Read more
A Woman Seen Trip Stacking
Is “Trip Stacking” Fall’s Biggest Travel Trend?
October 15, 2021
  Key Points: Trip stacking is when travelers plan multiple trips in case one of them gets canceled due to the pandemic. Trip stacking can be a dangerous trend for small companies who can't Read more
IHRSA Trade Show
Trade Shows Are Back, and That Means Quality Connections for Fitness Vendors
October 15, 2021
  Key Points: For EGYM, the virtual trade show experience is efficient but lack the interpersonal experience you get from see old friends, colleagues, and fitness vendors at in-person trade Read more
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Why Do Sales Professionals Need an Industry-Specific CRM
August 25, 2021
If you're a sales professional trying to maneuver today's omnichannel landscape, having the right CRM tool is critical. Other industries like food delivery and healthcare, in Read more