Articles by author: Geoff Short

Retailers must always be selling their products, but in the era of e-commerce, brick-and-mortar operations must also sell an experience. That is the core issue authors Tim Mason and Miya Knights address in their new book, Omnichannel Retail: How to Build Winning Stores in a Digital World. Mason is CEO of Eagle Eye, an England-based […]

Pro AV technology has transformed what retailers are able to accomplish with in-store displays and advertising. The implementation of AV applications to visual merchandising was on full display at InfoComm 2019 in Orlando last week. This video of the LG exhibit was filmed by Chuck Palmer, Senior Advisor for ConsumerX Retail. More of Palmer’s videos […]

NeoCon 2019 offered a sneak peek at some of the latest commercial design trends and what leading brands are offering in their latest collections. Author and thought leader Rex Miller was in attendance at the Chicago Merchandise Mart for the conference last week. He explored the exhibits of some of the leading brands in the […]

Much is made about the gleaming and immersive displays at InfoComm each year, and deservedly so. The newest in LED and LCD products continue to impress. However, there is far more that stuck out at this year’s event. InfoComm session leader and decades-long Pro AV professional Bill Magod captured the following images of products that […]

Museums play a crucial role in the education of the public, and young minds in particular. However, these institutions now must compete with digitally-captivating forms of entertainment that families can spend their time and money experiencing. In Philadelphia, the Science History Institute has had digital elements for more than a decade, but as visitors’ expectations […]

While so much of trade shows is about what is brand new in the present day, it is equally important to gauge where an industry is heading in the near future. At InfoComm 2019, held in Orlando, Florida last week, MarketScale caught up with several industry insiders to get their opinions on the biggest Pro […]

Crops are always at the mercy of the weather, but 2019 has brought a once-in-a-generation challenge to American farmers. Coupled with the ongoing trade war with China, this year poses unique and daunting problems for the industry, and uncertainty about what the growing season will yield. For some farmers, turning a profit this year […]

There has been plenty of buzz around the possibilities that 5G will bring to society. Steadily, new markets around the United States have tested the next generation of cellular network technology, but there is far more to come than faster cell phone service. PC Mag Lead Analyst Sascha Segan has traveled the country testing […]

Things are picking up right where they left off last night at InfoComm 2019. The Voice of B2B, MarketScale’s Daniel Litwin, is once again at the Orange County Conference Center to hear from Pro AV experts and to check out the newest products from across the industry. If you missed anything from the first day […]