Articles by author: Melissa Gonzalez

The Top Six Retail Trends from NRF 2022

Retail is ready to apply the last two years of pandemic disruptions to new strategies for success, innovation, and resiliency. That much was clear at the National Retail Federation’s Big Read more


How To Navigate the American Healthcare System
How To Navigate the American Healthcare System
January 28, 2022
This week on I Don't Care, Host Kevin Stevenson sits down with an author that has made it his mission to teach people how to navigate the healthcare system, arming patients with the proactive education Read more
Owning the Future of Healthcare: How to Leverage Data and Analytics for Rapid Response to Emerging Threats
January 27, 2022
  “HealthCatalyst comes from a healthcare perspective and designs technology to support it. They were willing to get in the sandbox with us and figure this out.” Harnessing the power of data is Read more
Surrounding Yourself with a Strong Team to Revitalize a Company
Surrounding Yourself with a Strong Team to Revitalize a Company
January 27, 2022
  In this episode of Straight Outta Crumpton, Greg Crumpton spoke with Wendy Staso to learn more about her incredible journey leading Huckestein Mechanical Services from insolvency to becoming a member Read more
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Pop-Up Retailers Will Finally Have Analytics to Chart Success
January 25, 2022
  This episode of Retail Refined explored the emerging spatial intelligence technology that provides pop-up stores the opportunity to utilize real-time analytics to enhance Read more
How Will Sustainability Go Together with the “On-Demand” Economy?
December 21, 2021
  Ohi’s mission is to enable every brand to offer instant post purchase experience. Ben Jones, Founder of Ohi, chatted with Melissa Gonzales about Ohi’s origin and Read more
How CPGs Are Using Retail Sales Data to Set Their Brand Apart in 2022
December 14, 2021
With the assumption supply chain issues will continue to impact retail for the foreseeable future, how can retailers best optimize their assortments heading into 2022? This question Read more
The New Profile of the Store Associate
November 23, 2021
  The role of the store associate continues to evolve. This new profile is entrepreneurial and adaptive, selling to anybody anywhere. Brands with associates that build bonds Read more
Data is Shifting the CPG-Retailer Relationship
November 16, 2021
  CPGs and retailers have always had strong ties. With consumer behavior shifts, more competition, and new technology tools, that relationship is evolving. In the center of Read more
One Company Wants to Fix How eCommerce is Built
November 2, 2021
Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest Read more
Does Live Streaming Have a Permanent Place in Retail?
October 22, 2021
  We haven't even scratched the surface when it comes to the future of live streaming. Mostly when we thing of live streaming we think of things like Facebook Live or Read more
Live Streaming Has a Permanent Place in Retail. Here’s Why.
October 20, 2021
Live streaming adoption is accelerating for a host of reasons and has many applications. Retailers can take advantage of this channel to connect with consumers and sell directly to them. Talking Read more
How Revlon Thinks Through Its Innovation Process
October 12, 2021
  Leveraging retail trends and data are keys to staying on the minds of consumers. This week on Retail Refined, host Melissa Gonzalez talks with Keyla Lazardi, Revlon’s Chief Read more