Articles by author: MarketScale
We’ve all been impacted by COVID-19. Some of us may know someone who has had it, while others may still feel the virus is a world away. No matter which group of people you may fall into, hygiene, cleanliness, and the slowing of the spread of the virus has become top of mind for all […]
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How to Integrate Metal Detectors into School Safety Programs
The safety of students on school campuses across the nation and globe is top-of-mind for educators, parents and officials. There are a variety of potential ways to help keep these spaces safe for those they serve, though one that’s existed for decades is now making its way to the forefront of school safety – metal […]
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Bringing the Cincinnati Reds Hall of Fame Museum into the Modern Era
In 2019, the Cincinnati Reds Hall of Fame Museum underwent a significant renovation that coincided with the 150th anniversary of the team, with designers and the organization setting out to bring complete, cutting-edge solution and immersion to the 16,000-square-foot facility. The end result was a truly stunning, modern experience complete with unique storytelling elements, […]
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How to Use Shared Scooters and Public Transit During the COVID-19 Pandemic
During a period of uncertainty like the one brought about by the spread of COVID-19, or coronavirus, it’s critical to take every precaution possible to keep yourself and others safe. To that end, many are choosing to forgo traditional public transportation solutions like buses, trains and subway lines as part of their effort to avoid […]
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What Does the Future Look Like for Electric Trucks?
By now, you’re familiar with the wave of electric vehicles (EVs) sweeping across the globe – they’re a forward-thinking, environmentally conscious option that many have come to associate not only with sustainability, but with aesthetics and performance. But, when you close your eyes and envision the future of our shared roadways, how often do you […]
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Stepping into the Future at Shoptalk 2024: Creating a Flagship Brand Experience with APL
The customers of today are no longer satisfied with mere products; they crave brands that provide immersive, distinctive, and tailored brand experiences. Athletic Propulsion Labs (APL) epitomizes this shift, setting a new standard in the luxury performance market with its innovative athletic footwear. APL’s newly opened flagship boutique in Soho, with its artisan plaster walls […]
Routines, Rituals and a Mission-Driven Approach: MarketScale’s CRO Tim Maitland on Balancing Professional Growth and Personal Well-Being
In a world that often demands the relentless pursuit of success, finding the sweet spot between professional growth and personal well-being can seem like an elusive goal. As we navigate the complexities of modern work-life dynamics, the conversation around maintaining this balance has become more pertinent than ever. In this episode of Growthwell, we […]
The Impact of AI on Marketing Careers
In this episode of The Marketing AI SparkCast, host Aby Varma, a B2B Marketing Leader and the Founder of Spark Novus, sits down with Matt Gill, the Founder and Managing Partner of MICA Consulting Group. Spark Novus is a consultancy specializing in strategic AI adoption in marketing. MICA is a leading boutique national marketing […]
Continued Threats Require a Major Shift in Healthcare Cybersecurity Risk Perception
Recent cyberattacks on healthcare institutions have thrust cybersecurity from a back-office concern to the forefront of the healthcare industry’s agenda. A significant breach at Change Healthcare disrupted essential services, underlining the vulnerability of healthcare networks to such threats and the dire consequences for patient care. Government and industry responses have stressed the importance of […]
Champions of Care: Solving Nursing Challenges in the Face of COVID-19 and Beyond
On this episode of Champions of Care, a Champion Chair podcast, host Daniel Litwin was joined by Jonathan Massey, CCRN Regional Account Manager, Champion Manufacturing. After sharing a bit about his own journey toward becoming a registered nurse, Massey and Litwin focused in on the challenges nurses face not only during “normal” operation, […]
Bridging the Gap Between Theoretical Capabilities and Real-World Applications for 3D Printing: TCEA 2020
On this episode of MarketScale’s EdTech podcast, host JW Marshall was joined by MakerBot Vice President of Education Dottie Stewart at TCEA 2020. As the leading 3D printer in the in the K-12 ecosystem, MakerBot is peeling back the curtain on the real world applications of the new technology for students to discover. Stewart discusses how people […]
What An Electric Vehicle Revolution Could Look Like
As climate change becomes an increasingly pressing issue, the call for sustainable and environmentally-friendly solutions continue to mount. One industry where this has been quickly gaining traction over the years is transportation. Electric vehicles used to be an infeasible, luxury solution to managing climate change. However, with the advancements in battery technology and support from […]
How Hospitals Can Adapt to Supply Chain Disruptions
COVID-19 has brought increasingly disruptive ripple effects across each of the world’s industries, but healthcare has been hit particularly hard. In addition to managing the increased stressors associated directly with the pandemic, healthcare providers the world over are dealing with the fallout of severe disruptions throughout their supply chains. In uncertain periods such as this, […]
Full Circle Healthcare: What Is Supply Chain 4.0?
What are the latest advancements in technology that are advancing today’s healthcare system’s supply chains? Leonard Gutierrez, Project Manager for Medsphere-HealthLine, provided his take on what’s driving innovation in supply chain management today. Gutierrez sees data as an essential factor in this equation. As more robust systems operate supply management, the data gathered and […]
ChartLogic Hosting Virtual Conference in Wake of AAOS Cancellation
ChartLogic was disappointed to learn that AAOS 2020 has been cancelled in the wake of the spread of COVID-19, as we believe the show is one of the year’s most critical opportunities to gather, share innovations and collaborate in defining the direction of a critical sector of the healthcare industry. However, ChartLogic is now committed […]
Examining the Growing Role of Plant-Based Products in Foodservice
With QSRs from Burger King to Burger Fi, White Castle, and many other casual dineries all jumping on the plant-based burger bandwagon, health-conscious people from all over are flocking through the doors to rate the taste of these meat-free alternatives. Whether it’s an Impossible Burger or Beyond Meat, controversy has arisen as it pertains to […]
How Batteries Provide Critical Support During COVID-19 Pandemic
The strain on the global economy and infrastructure as COVID-19, or coronavirus, continues to spread is enormous. Healthcare entities need to find ways to handle increased demand and the need for effective telemedicine, the United Nations predicts a potential $2-trillion dip in the world’s economy as a result of the pandemic, and industries the world […]
How Important Is It for Your Audiovisual Partner to Handle Your Managed Services?
When creating or elevating a space, it’s easy to get lost in the forward-facing, solutions-oriented side of AV installations. You’re concerned with how your integrator is supporting your overall vision for the project, working diligently to ensure the AV solutions they provide create the lasting and impactful experience you want for your customers, employees, or […]