Articles by author: MarketScale
Lighting scenes on any kind of film or television set is truly an art form. Light design is one of the most important elements of cinematography and can affect everything, from the tone of a scene to how old or young the talent looks. That’s why it’s so important to have a working knowledge of the fundamentals […]
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Innovations Have Reduced Water Consumption in Car Washes
While car washes are not typically thought to be water-conserving establishments, the truth about them may be surprising. On average, the car wash industry’s water conservation efforts lead communities to save more water than other businesses. Most updated car wash facilities have water reclamation systems that allow the re-use of water while the utilization of […]
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Chemical Customization Positively Impacts Carwashes
They say it’s all about good chemistry, and nowhere is this more true than in modern car washes. From soap, chemicals, and the right equipment, the interaction of these elements determines how clean a vehicle will look after it leaves the carwash. Knowing the science behind the chemistry allows carwash owners to make informed product […]
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What is an EHR (Electronic Health Record)?
What is an EHR / EHR System? EHRs (Electronic Health Records) help capture clinical encounters electronically, create secure, HIPPA-compliant, digitized patient records and a variety of other tasks within one centralized program, streamlining without disrupting existing provider and staff workflows. Below you’ll find an infographic describing a few main functions an EHR System can help […]
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How the Rail Industry can Benefit from Embracing Portable Metrology Solutions
The scale of heavy industrial manufacturing is in a class of its own. Large equipment sizes and weights create unique challenges, while component complexity is just as high as often seen in smaller machine production. Manufacturers are called upon to achieve a delicate balance between these two aspects of production, using robust production and quality […]
Software & Technology
Schübeler Technologies and Microdrones Merger
Merger with Microdrones Brings More R&D Possibilities for Schübeler When seeking to develop and enhance new and innovative technology or adding features to legacy products, being bogged down by the minutia of running a small business can take the focus off a company’s real objective: product design and creation. Administrative duties, organizational concerns and sales […]
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How to Capture High-Speed Subjects on Camera
Some of the most difficult projects to work on as a DP are the ones where objects are moving at very fast speeds. Go To Team’s experienced Director of Photography Roger Woodruff has tackled some pretty incredible high-speed shoots. His project resume includes NASCAR, INDYCAR, Major League Soccer (MLS), and downhill skiers. Read more at ProductionHUB
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The Resurgence of Brick-and-Mortar Stores: One-of-a-kind Shopping Experiences Are Turning Customers into Brand Ambassadors
In the convenient world of e-commerce, big box stores are seeing a resurgence. Chains like Dick’s Sporting Goods, Walmart, and Target are experimenting with one-of-a-kind shopping experiences that can turn casual shoppers into loyal fans. In a recent Experts Talk roundtable, Allen Adamson, Co-Founder at Metaforce, highlighted how one-of-a-kind shopping experiences make for exciting […]
Revolutionize Customer Engagement Through Digital Augmentations in Physical Retail
The digital transformation of retail experiences in physical stores has become crucial as big-box retailers strive to maintain their relevance and competitive edge in a digital era. These retailers are embedding interactive features and digital augmentations in their physical locations to offer unique, engaging customer experiences. This approach merges the tactile allure of in-store […]
Enthusiastic and Trained Employees can Enhance Experiences and Drive Success in Physical Retail
In today’s retail landscape, big-box retailers are emphasizing the importance of their physical locations, even as the digital marketplace continues to expand. Stores like Dick’s Sporting Goods and Walmart are not just maintaining their brick-and-mortar presence but are actively enhancing it with features like interactive elements and new store openings. This reassertion of the […]
The Coexistence of Big Box and Small Retail Relies on Synergistic Relationships
Despite being long time competitors, big box retailers and small local businesses can both coexist in ways that benefit the other. Of course, both retail formats are different but by maintaining their core business models, the two can bank and leverage their strengths and still be open to synergistic relationships. During an episode of […]