Articles by author: MarketScale
When planning a conference, meeting, or some other lively occasion, most venues will offer a number of extra services that promise a bigger, better, and bolder event. These added amenities can be quite tempting—you won’t have to find a caterer, bring your own alcohol, or hire an outside AV provider. But to ensure you’re getting […]
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How To Mod Your Own Lenses on The Cheap (Anamorfake)
Budget filmmaking is about finding creative ways to get cinematic looks out of cheaper gear. We took an in-depth look at how to mod your own lenses for more interesting images. When it comes to filmmaking, we’re always trying to find new and creative ways to vary the looks of our images. It might be […]
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What Providers Need to Know About EHR Replacement
According to the Office of the National Coordinator for Health Information Technology, as of 2017, 86% of office-based physicians had an EHR system in place. But while most providers have adopted an EHR platform, not every provider is satisfied. This conclusion comes from a Reaction Data report which found that 27% of outpatient providers are […]
AEC
When Is It Time to Replace A Walk-In Cooler?
Anyone who relies on their walk-in dreads the day they’ll have to replace it, but when is it time to replace a walk-in cooler? While we would all prefer to find a simple fix, waiting too long to upgrade could result in significant downtime and even expenses from inventory loss. As industry leaders, KPS Global […]
AEC
Micro-Warehouses for Online Grocery Pickup: The Future of Click and Collect
Micro-warehouses could be the solution for retailers struggling to solve the growing demand for online grocery pickup. Fulfillment for online grocery orders remains a challenge for retailers. Consumers enjoy the convenience of one-click shopping, but grocery stores must have a solid plan in place to store the groceries prior to a customer’s pick-up window. Statista […]
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Video Tutorial: Determining The Best Lens for Your Project
Which focal length communicates which feeling in which situation? We break down the options down in our latest video tutorial. As a storyteller, I’m constantly trying to determine what focal length works best to evoke a particular emotion in a scene. If the character knows something the audience doesn’t, do I shoot my scene on […]
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AID Solutions for Optimized Control of Salt Water Disposal Pumps
Oil producers are continually looking for new ways to lessen their overall environmental impact and create a greener operation. The initial state of oil and gas extracted from the earth isn’t pure enough for distribution, and in most cases, will have to go through separation phases or must be treated with chemicals to derive the […]
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Introducing Machine to Machine (M2M) Marketing: The Next Frontier in Business Automation
As the landscape of business and technology continues to evolve, a novel concept is emerging that may soon redefine the traditional marketing framework: Machine to Machine (M2M) Marketing. This innovative approach could fundamentally transform how businesses interact, making it crucial to explore its implications and potential. The Rise of M2M Marketing M2M Marketing builds […]
Trending Soon: Solving Customers’ Needs and Creating Personalized Shopping Experiences is the Future of Retail
One way that brands can enhance customer loyalty and increase their sales is by leveraging the growing consumer desire for easy and personalized shopping experiences. In a recent segment of Experts Talk for a roundtable discussion on the present and future state of retail stores, Sarah Jarvis, a Retail Marketing and Loyalty Expert at […]
Small Retailers are at the Forefront of Economic and Community Revival
As big-box retailers like Walmart and Target continue to expand their physical storefronts, small business retailers are carving out a niche by integrating deeply with their local communities. These local shops, unlike their gigantic counterparts, are leveraging their brick-and-mortar presence to enhance community ties and foster local economies. While large retailers invest in blending […]
When Using & Safeguarding Mass Amounts of Captured Data From Facility Monitoring Devices and Environments, Make it Meaningful
One of the many topics of ISC West 2024 was how the industry could overcome the strategic challenge of managing and safeguarding the massive amounts of data collected from facility monitoring devices. Cathal Walsh, the Vice President and Chief Security Officer at Guidepost Solutions, engages deeply with this issue and offered insights on refining […]