Articles by author: MarketScale

DTECH 2024: To Propel the Digitization of the Grid, Seek Out Expert Partners for Solutions

digitization of the grid

Digitization of the grid is a significant undertaking that requires a community of experts to come together to solve challenges and make strides that will benefit an entire industry. The utility industry is currently on the brink of a revolution, much like the one that redefined telecommunications at the turn of the century. Electrification, […]

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DTECH 2024: Collaborative Solutions Are the Key to Cybersecurity of the Electric Grid

Intertrust and EIPGrid have embarked on a strategic partnership to fortify the cybersecurity of the electric grid, emphasizing the critical role of data trust and fluidity in the era of AI-powered energy management. Integrating EIPGrid’s xVPP with Intertrust’s XPN data protection solution aims to safeguard data privacy and ensure regulatory compliance amidst the rapid […]

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DTECH 2024: SPP Pioneers Cloud-Based Transformation in Utilities, Addressing Cybersecurity Head-On

The utility sector is on the brink of a transformation, propelled by the dual forces of digital innovation and the imperative of cybersecurity. In recent years, the move towards cloud-based solutions has gained momentum, driven by the need to manage increasingly complex and variable loads and the promise of enhanced cybersecurity measures. Utilities are […]

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DTECH 2024: Siemens’ Distributed Energy Resources Insights and Network Modeling Are Set to Pave the Way for a Smarter, Greener Grid

As the digital age accelerates, the burgeoning demand for data centers has propelled the industry toward integrating distributed energy resources (DERs) to ensure a sustainable, green energy supply. Companies like Amazon, Google, and Microsoft are leading the charge, leveraging green energy solutions such as wind, solar, and innovative hydrogen fuel cells to meet their […]

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The Power Grid Control Room Gets Diversified at DISTRIBUTECH 2024

In the heart of a power grid control room, operators oversee the intricate dance of dispatching and monitoring electricity across a vast region, guided by an advanced array of screens that map out the energy landscape in real time. This nerve center is crucial for balancing energy supply with demand, facilitating auctions, and maintaining […]

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From Power Lines to Passwords: The Utility Sector Must Elevate Cybersecurity to Safeguard the Grid

As utilities increasingly integrate digital technologies into their operations, the critical need for robust cybersecurity measures is pushed to the forefront. As discussed by West Monroe, the intermingling of operational technology (OT) and information technology (IT) networks reveals a landscape ripe with benefits yet fraught with emerging security threats. This blend necessitates stronger cyber […]

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DTECH 2024: Predictive Weather Analytics is One Way ELM Seeks to Improve Rural Electrification

Rural electrification is at a crossroads, facing challenges such as outdated infrastructure, high energy costs, and the rapid adoption of electric vehicles (EVs). These issues multiply in rural areas, where the transition to sustainable energy sources is not just a matter of environmental responsibility but also economic and social necessity. Introducing government incentives like […]

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Brand experience with APL
Stepping into the Future at Shoptalk 2024: Creating a Flagship Brand Experience with APL
March 28, 2024

The customers of today are no longer satisfied with mere products; they crave brands that provide immersive, distinctive, and tailored brand experiences. Athletic Propulsion Labs (APL) epitomizes this shift, setting a new standard in the luxury performance market with its innovative athletic footwear. APL’s newly opened flagship boutique in Soho, with its artisan plaster walls […]

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Balancing professional growth and personal well-being
Routines, Rituals and a Mission-Driven Approach: MarketScale’s CRO Tim Maitland on Balancing Professional Growth and Personal Well-Being
March 28, 2024

In a world that often demands the relentless pursuit of success, finding the sweet spot between professional growth and personal well-being can seem like an elusive goal. As we navigate the complexities of modern work-life dynamics, the conversation around maintaining this balance has become more pertinent than ever. In this episode of Growthwell, we […]

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marketing careers
The Impact of AI on Marketing Careers
March 28, 2024

In this episode of The Marketing AI SparkCast, host Aby Varma, a B2B Marketing Leader and the Founder of Spark Novus, sits down with Matt Gill, the Founder and Managing Partner of MICA Consulting Group. Spark Novus is a consultancy specializing in strategic AI adoption in marketing. MICA is a leading boutique national marketing […]

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healthcare cybersecurity
Continued Threats Require a Major Shift in Healthcare Cybersecurity Risk Perception
March 28, 2024

Recent cyberattacks on healthcare institutions have thrust cybersecurity from a back-office concern to the forefront of the healthcare industry’s agenda. A significant breach at Change Healthcare disrupted essential services, underlining the vulnerability of healthcare networks to such threats and the dire consequences for patient care. Government and industry responses have stressed the importance of […]

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DTECH 2024: IBM is at the Forefront of Practical AI in Energy with LLMs for Data Analysis and Decision-Making
March 7, 2024

Since ChatGPT’s launch in 2022, the AI landscape has been in a state of rapid evolution. Google’s Gemini and OpenAI’s text-to-video generator Sora are just a few examples of how the AI space is heating up. Nowadays, businesses are transitioning from experimental AI endeavors to investments in technologies that deliver immediate operational and business […]

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DTECH 2024: ULC Technologies Puts Energy Transmission on the Highway to the Safety Zone with Advancements in Cable Splicing End Termination
March 7, 2024

Industry experts know cable splicing end termination requires a hands-on approach in hazardous conditions. But recent news out of DISTRIBUTECH 2024, could spell welcome relief to operators. Con Edison and ULC Technologies have unveiled a groundbreaking Cable Splicing Machine designed to automate the termination of medium voltage cables, enhancing the reliability and resilience of […]

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DTECH 2024: Enterprise Asset Management in Utilities Get a Powerful Lift From AI and IoT
March 7, 2024

When AI and IoT work together, good things happen in Enterprise Asset Management (EAM). When evolved EAM is applied to utilities; good things become great solutions. Artificial Intelligence (AI) is revolutionizing asset management in the utility sector, enhancing operational efficiency, reliability, and cost savings. AI enables predictive maintenance, allowing utilities to anticipate equipment failures […]

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DTECH 2024: SPAN is Ready to Charge Up the Home Electrification Journey
March 7, 2024

A recent $96 million investment in electric-panel startup SPAN marks a significant leap towards revolutionizing home electrification, propelling new versatile solutions for modern energy needs. By integrating EV chargers and partnering with appliance giant Kenmore, SPAN aims to simplify the transition to electric homes, targeting the electrification of 1 million homes over the next […]

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2024 Aerospace Outlook
March 6, 2024

In the latest episode of “Getting Technetical,” the 2024 aerospace outlook is meticulously unpacked. This insightful discussion explores the aerospace industry’s vigorous expansion, highlighting both the commercial and military sectors’ burgeoning demand. Jason Riggs, Director of Sales for the Americas at Technetics, shares an expert analysis on the projected doubling of the industry’s value […]

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Empowering the Trades: The Humphrey & Associates Story
March 5, 2024

This enlightening episode of Location Cubed, a Weaver: Beyond the Numbers podcast, examines the heart of the trades with Randy Humphrey, the executive vice president of Humphrey & Associates. Weaver hosts Howard Altshuler and Aaron Grisz discover how this family-oriented business thrives on employee ownership and a commitment to nurturing the next generation of skilled […]

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Richard Olguin on Gates & Sons’ Construction Products
March 5, 2024

How does the integration of industry-specific products and methods into vocational education impact the preparedness of students entering the construction workforce? In an insightful interview, Jim Huscroft, the President of Gates & Sons, speaks with Richard Olguin, a Project Manager at Baca Construction, about Olguin’s experience incorporating Gates’s construction products into the building construction […]

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The Importance of Trades Education
March 5, 2024

How does the hands-on approach in trades education, particularly in carpentry, prepare students for the evolving demands of the construction industry? The Associate Professor of Carpentry at Hawai’i Community College shares insights from their two-year vocational program, emphasizing the comprehensive training in residential carpentry, from traditional skills like building wooden windows and doors to […]

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Gates & Sons Training Programs
March 5, 2024

How do vocational training and career development in the construction industry reflect workers’ changing needs and opportunities? In a conversation about Gates & Sons Training Programs, Don Valdez, the National Retail Sales Manager at Gates & Sons, discusses with company President Jim Huscroft the broad spectrum of training initiatives they’ve been implementing, especially highlighting […]

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