Articles by author: MarketScale

Champions of Care: What Does Home Eye Safety Month Mean to Vance Thompson Vision?

Bill Willis, Ambulatory Surgery Center Director for Vance Thompson Vision, joined Courtney Echerd to discuss the importance of eye safety and preventing injuries. Willis, a nurse for more than ten years, joined Vance Thompson Vision seven years ago, and his experiences exposed him to the many injuries that can damage an eye. Willis now works […]

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Latest

Podcasts
Unlocking Potential: Precision Spray is the Key to Sustainable Finishing

The textile industry’s history is tainted with a reputation of environmental pollution and waste. But as the industry moves towards a more sustainable future, Baldwin Technology champions that cause with solutions that can make sustainability a reality. Baldwin assists textile manufacturers, brands, and retailers in reaching their sustainability goals and enabling them to be responsible […]

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Building Management
Exploring the APEX Ecosystem

Integrated software solutions drive efficiency for many industries. Realizing this need, Stenograph introduced APEX, an intelligent ecosystem connecting agencies to reporters through the CATalyst software. A panel of experts from Stenograph joined host Kelly Sieracki to discuss the product. Participants included Pratul Patel, Sr. Product Manager, Lucy Smith, Sr. Product Manager, Jeff Cobb, Sr. Director Enterprise Sales, Jim […]

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Building Management
VPP Star—Creating and Advancing a Superior EHS Culture

VPP is a federal OSHA program that promotes collaboration between OSHA and a business. With Bartell Machinery Systems, President Patrick Morocco and Head of EHS and Maintenance Michael Stoots spoke to Courtney Echerd on how this program can lead to an Environment, Health & Safety (EHS) culture within an organization. Bartell, a manufacturer of […]

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Retail
Position Imaging Launches “Intelligent Logistics” Podcast Series

STRATHAM, NH – September 22, 2021 – Position Imaging, Inc, a pioneer in omnichannel logistics fulfillment and asset tracking, today announced the company has launched a new podcast series titled “Intelligent Logistics,” now available on Apple Podcasts and Spotify. The informative podcast will delve into how technology is elevating customer/resident package reception and return satisfaction […]

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Energy
Exploring AT&T’s Commitment to Renewable and More Efficient Energy Use

“Since 2010, we’ve completed over 100,000 energy efficiency projects.” How are key stakeholders driving change in energy? Many are forging a path to renewable energy, carbon neutrality, and leveraging data and technology to be more energy efficient. Discussing AT&T’s journey, Energy Exchange host David Hidinger spoke with the company’s Director of Global Environmental Sustainability, Shannon Carroll. […]

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Food & Beverage
QSR State of the Industry: Gauge Capital Launches New Podcast

The challenges brought about by the COVID-19 pandemic meant that the quick service restaurant industry needed to evolve in order to survive. To do this, many restaurants leaned into a trend that was already in progress but not fully realized or developed. Brent White, Vice President at Gauge Capital, joined MarketScale to explain how […]

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Latest

One-of-a-kind shopping experiences
The Resurgence of Brick-and-Mortar Stores: One-of-a-kind Shopping Experiences Are Turning Customers into Brand Ambassadors
April 24, 2024

In the convenient world of e-commerce, big box stores are seeing a resurgence. Chains like Dick’s Sporting Goods, Walmart, and Target are experimenting with one-of-a-kind shopping experiences that can turn casual shoppers into loyal fans. In a recent Experts Talk roundtable, Allen Adamson, Co-Founder at Metaforce, highlighted how one-of-a-kind shopping experiences make for exciting […]

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digital augmentations
Revolutionize Customer Engagement Through Digital Augmentations in Physical Retail
April 24, 2024

The digital transformation of retail experiences in physical stores has become crucial as big-box retailers strive to maintain their relevance and competitive edge in a digital era. These retailers are embedding interactive features and digital augmentations in their physical locations to offer unique, engaging customer experiences. This approach merges the tactile allure of in-store […]

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experiences
Enthusiastic and Trained Employees can Enhance Experiences and Drive Success in Physical Retail
April 24, 2024

In today’s retail landscape, big-box retailers are emphasizing the importance of their physical locations, even as the digital marketplace continues to expand. Stores like Dick’s Sporting Goods and Walmart are not just maintaining their brick-and-mortar presence but are actively enhancing it with features like interactive elements and new store openings. This reassertion of the […]

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The Coexistence of Big Box and Small Retail Relies on Synergistic Relationships
April 24, 2024

Despite being long time competitors, big box retailers and small local businesses can both coexist in ways that benefit the other. Of course, both retail formats are different but by maintaining their core business models, the two can bank and leverage their strengths and still be open to synergistic relationships. During an episode of […]

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Other Articles
Maverick of Marketing: How B2B Marketers Can Validate Asking for More Budget
September 16, 2021

With the 2022 budget season heating up, Shannon Maverick, host of Maverick of Marketing, talked to an expert in marketing about his take on how marketers can validate asking for more budget. Scott Todaro, the CMO at Plannuh, Inc. Todaro brought his near thirty years of experience along with him on this journey to […]

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Chillin’ at Texas Motor Speedway with Portable Cooling Solutions
September 16, 2021

Fast cars and hot days and nights; that’s how they do it at Texas Motor Speedway. Entertainment is the name of the game, but giving guests and fans a comfortable experience is the goal, no matter the event. Steven French, Senior Director of Business Development for Texas Motor Speedway, spoke to host Tyler Kern […]

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Confessions of the QSA: An Introduction to the Payment Card Industry Data Security Standard
September 14, 2021

As most in the industry know, a QSA must get certified by the PCI Security Standards Security Council to audit merchants for Payment Card Industry Data Security Standard (PCI DSS) compliance. Created in 2004 by major credit card brands, such as Visa and American Express, the council acts as a form of self-regulation. So, […]

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Can Healthcare Withstand Hacking? 
September 14, 2021

Over the past year, cybersecurity attacks have occurred at an alarming rate. Due to a combination of employees working from home and the general chaos of the pandemic, hackers took advantage, and there were some high-profile attacks, such as the Colonial pipeline.   But why is the healthcare industry particularly vulnerable?    Here to give […]

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Ep 1049: Predictions For The Industry for 2021-2022
September 10, 2021

On this episode of Weaver: Beyond The Numbers Real Estate Edition Podcast, hosts Rob Nowak, Partner, Tax Services at Weaver and Howard Altshuler, Partner-in-Charge, Real Estate Services at Weaver, talked about their predictions for industry trends for the rest of 2021 and into 2022. “If I had my sunglasses, I’d be putting them on because […]

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Haptic Feedback: The Importance of Emerging Technologies in Business Applications with Dan Cotting and Dan Cui
September 8, 2021

Data is accessible in so many ways, and now there are technologies that can drive an even higher ROI for companies willing to make an investment. Discussing these emerging trends, including AR, VR, and the metaverse, Haptic Feedback host Courtney Echerd spoke with Dan Cotting, Director of Emerging Technologies, and Dan Cui, VP Sales […]

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Safety at the Core of Who We Are
August 31, 2021

At The Heico Companies, the health and safety of its employees are its most important responsibility. That’s why safety is a preeminent core value for the company – and why the second episode of The Heico Companies podcast centered around this commitment. Host Madi Dixon, Manager, Strategic Partner Development & CSR for The Heico […]

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Will Federal EV Investments Expand the Scope of Alternative Fuels?
August 23, 2021

As of early August, the Biden Administration has announced prioritizing investments in alternative fuels and fuel efficiency, including a lofty goal of making electric vehicles 50% of the US’ automotive sales by 2030. The core technologies getting federal support within the context of electric, alternatively fueled vehicles include battery electric, plug-in hybrid electric, and fuel […]

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Former HOK CEO on Improving Green Design and Construction Efficiency
August 20, 2021

When it comes to building great buildings, we’re just not there yet. There have been standards set in place, but it will take updated standards, better software, and better green standards. Here to give insights to MarketScale is Patrick MacLeamy, FAIA International Chairman, buildingSMART International; CEO Emeritus, HOK. Our building industry is way behind […]

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