Articles by author: Troy Camplin
Many store managers may wonder whether or not digital signage is a good investment. It seems obvious that a sign capable of changing its message, tell a story, and do so in vivid colors would benefit a store’s bottom line, but the reality is much more complex than that. Recent research has shown that the […]
Latest
AEC
The Future of Security Is In The Air
Autonomous Security Drones Take Flight Indoors Perhaps the most popular commercial use of drones is in security. Around 16 percent of those in the security industry already use drones, and close to 60 percent either use or expect to use drones in the near future. The combination of speed, flexibility, and stealth make drones very […]
Professional AV
The NFL Is Counting on Augmented Reality To Keep Stadiums Full
Today’s sports fans want to do more than just sit in their seats for three hours during a game. Younger fans in particular, including at college events, have decided to forego the stadium experience in favor of watching on TV at home, where cell phone coverage is typically stronger. Smart venues are starting to address […]
Professional AV
Should More Businesses Implement Voice Recognition Technology?
Most of the time new technology is adopted first by big businesses that can it, and then the tech trickles down to the average person in the average household. Voice recognition technology, though, is bucking that trend. Media Post reports that while nearly half of business managers are using voice recognition in their personal lives, […]
Hospitality
Restaurants Are More Important to Hotels Than Ever Before
Although food and beverage prices continue to rise, restaurants continue to be a significant source of revenue for hotels. Restaurants have always been an attractive amenity for hotel guests but with so many travelers wanting a more holistic experience today, restaurants have become a point of emphasis. According to Hotel Management, “banquets and catering are […]
Hospitality
Russian Hospitality Soars During World Cup, But At What Cost?
It’s probably not surprising that hotels, restaurants, and retail stores made out quite well during the FIFA World Cup in Russia this year. Among the three million who attended the World Cup, a third were from outside Russia. That’s a lot of hotels, and a lot of shopping and eating out. Perhaps not surprisingly, alcohol […]
Hospitality
An Inside Look at the Science of Online Reviews
Online reviews are a vital source of information for consumers—and a potentially vital source of customers for businesses. 90 percent of customers read online reviews on sites like Yelp before visiting a business they have never been to before. Naturally, it is only good reviews that encourage customers to come into a business. The good […]
Latest
The Resurgence of Brick-and-Mortar Stores: One-of-a-kind Shopping Experiences Are Turning Customers into Brand Ambassadors
In the convenient world of e-commerce, big box stores are seeing a resurgence. Chains like Dick’s Sporting Goods, Walmart, and Target are experimenting with one-of-a-kind shopping experiences that can turn casual shoppers into loyal fans. In a recent Experts Talk roundtable, Allen Adamson, Co-Founder at Metaforce, highlighted how one-of-a-kind shopping experiences make for exciting […]
Revolutionize Customer Engagement Through Digital Augmentations in Physical Retail
The digital transformation of retail experiences in physical stores has become crucial as big-box retailers strive to maintain their relevance and competitive edge in a digital era. These retailers are embedding interactive features and digital augmentations in their physical locations to offer unique, engaging customer experiences. This approach merges the tactile allure of in-store […]
Enthusiastic and Trained Employees can Enhance Experiences and Drive Success in Physical Retail
In today’s retail landscape, big-box retailers are emphasizing the importance of their physical locations, even as the digital marketplace continues to expand. Stores like Dick’s Sporting Goods and Walmart are not just maintaining their brick-and-mortar presence but are actively enhancing it with features like interactive elements and new store openings. This reassertion of the […]
The Coexistence of Big Box and Small Retail Relies on Synergistic Relationships
Despite being long time competitors, big box retailers and small local businesses can both coexist in ways that benefit the other. Of course, both retail formats are different but by maintaining their core business models, the two can bank and leverage their strengths and still be open to synergistic relationships. During an episode of […]