Articles by author: Wil Kenney
Most industries have felt a dramatic change as part of the ongoing data revolution. Hospitality is no exception. With a labor crisis approaching, guest expectations evolving rapidly, and tempting rewards for restaurants willing to experiment, there are dozens of reasons a restaurant might start taking advantage of all the data it collects every day. As […]
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How a Video Game Revolutionized the Way Retailers Think of Brick and Mortar Strategy
Two patents filed by Walmart back in January have just been published that depict a virtual reality experience for customers, enabling them to never have to leave their home.[1] Though the retail giant is not leading the pack in terms of innovation, Walmart’s move signals that augmented and virtual reality technology may have a home […]
Professional AV
How a Video Game Revolutionized the Way Retailers Think of Brick and Mortar Strategy
Two patents filed by Walmart back in January have just been published that depict a virtual reality experience for customers, enabling them to never have to leave their home.[1] Though the retail giant is not leading the pack in terms of innovation, Walmart’s move signals that augmented and virtual reality technology may have a home […]
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The Lowdown on Pop-Up Restaurants: Inside the Risk and Reward of Temporary Food Vendors
The restaurant industry has been officially taken over by pop-ups. But even amidst fanfare on social media and among celebrity chefs, most people still cannot tell you what a pop-up even is. The key to understanding pop-ups is one of their main advantages: flexibility. A pop-up can be anything from a group of foodies gathered […]
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This Japanese Restaurant is ‘Virtually’ The Most Innovative Thing Since Sliced Bread
Last month, the “TREE by NAKED, yoyogi park” restaurant opened its doors in the famed Tokyo ward of Shibuya.[1] Perhaps more unique than its name is the progressive, one-of-a-kind experience that it offers: virtual reality dining. Naked Inc. designed and currently runs the eatery, bringing their impressive portfolio of video installation, projection mapping, and even […]
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What is Stopping Voice Shopping From Reaching It’s Full Potential?
It does not take a data scientist or Amazon insider to recognize the power of Alexa and Google Home being in millions of American homes. Yet, as the preeminent example of voice shopping technology, success in conversational shopping with Alexa is anticipated to be the jumping-off point for growth in the larger trend.[1] This situation […]
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Can Technology Be The Solution To Food Poisoning at Fast Food Restaurants?
Food poisoning is far more than an unpleasant inconvenience for many, which is why restaurants that sicken their customers rightfully face serious scrutiny. Though food safety standards are consistent across the board, the technologies and methods restaurants use to adhere to them vary as widely as their public relations response. Recently, another chapter in Chipotle’s […]
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The Resurgence of Brick-and-Mortar Stores: One-of-a-kind Shopping Experiences Are Turning Customers into Brand Ambassadors
In the convenient world of e-commerce, big box stores are seeing a resurgence. Chains like Dick’s Sporting Goods, Walmart, and Target are experimenting with one-of-a-kind shopping experiences that can turn casual shoppers into loyal fans. In a recent Experts Talk roundtable, Allen Adamson, Co-Founder at Metaforce, highlighted how one-of-a-kind shopping experiences make for exciting […]
Revolutionize Customer Engagement Through Digital Augmentations in Physical Retail
The digital transformation of retail experiences in physical stores has become crucial as big-box retailers strive to maintain their relevance and competitive edge in a digital era. These retailers are embedding interactive features and digital augmentations in their physical locations to offer unique, engaging customer experiences. This approach merges the tactile allure of in-store […]
Enthusiastic and Trained Employees can Enhance Experiences and Drive Success in Physical Retail
In today’s retail landscape, big-box retailers are emphasizing the importance of their physical locations, even as the digital marketplace continues to expand. Stores like Dick’s Sporting Goods and Walmart are not just maintaining their brick-and-mortar presence but are actively enhancing it with features like interactive elements and new store openings. This reassertion of the […]
The Coexistence of Big Box and Small Retail Relies on Synergistic Relationships
Despite being long time competitors, big box retailers and small local businesses can both coexist in ways that benefit the other. Of course, both retail formats are different but by maintaining their core business models, the two can bank and leverage their strengths and still be open to synergistic relationships. During an episode of […]