The B2B Marketing Trends to Leave Behind in 2022
A number of marketing and media trends have emerged in the past year, including NFTs, the Metaverse, audio chatrooms, and more. While B2C marketing often pioneers these edge technologies and marketing strategies to varied success, it’s the B2B marketing strategists left wondering: is this something I should adopt? Is it actually worth precious time and limited budgetary investment?
With 2023 fast approaching, MarketScale host Gabrielle Bejarano breaks down which trends B2B marketing pros should leave behind.
“Hello everyone. As we start to approach the end of the year, let’s go ahead and maybe talk about some of the trends that marketers should be leaving behind in the new year. Actually, according to a recent HubSpot report, one in three marketers plan to stop using NFTs, and 29% plan to cut out marketing in the Metaverse, as well as audio chat rooms in 2023.
Voice search optimization and VR as well as AR are also at the top of the chopping block in terms of trends that marketers plan to drop. And while these trends are dropping, it’s still important to note that although some marketers might be stepping away from these, there are still those that have yet to explore these trends and plan to do so in the new year.
As a whole, increasing engagement across all platforms is the unifying objective, and that remains.”
Zillow’s Not a Real Estate Agent. Don’t Rely On It To Find Your Home Valuation
In the dynamic landscape of real estate, home valuation is a delicate process requiring not just data, but a deep understanding of unique property features and market trends. Platforms like Zillow offer a numerical estimate based on comps or square footage but can fail to capture the essence of a home, from interior renovations […]
Can You Find Your Home Sweet Home in This Unpredictable Housing Market?
In the fluctuating landscape of the current unpredictable housing market, potential homebuyers are navigating high mortgage rates, volatile economic conditions, housing changes and a tightening inventory. Home prices have shown a slight decline with the median existing-home sales price dropping 0.9% to $375,700 in March compared to a year ago. It’s the second month […]
Legal Battles and Uncertainty Surrounding Affordable Care Act’s Preventative Services Coverage
The Affordable Care Act (ACA) has faced numerous legal challenges since its inception, leaving its future uncertain. Texas’s courts recently overturned insurance provider coverage requirements for certain preventative health services, altering the landscape of coverage. However, a higher court has now blocked that overturning order, reinstating insurers’ obligation to cover those services. While not all […]