Search
Exact matches only
FILTER BY
Select all
Posts
Pages
Careers
Employers
POSTS
Select all
Architecture & Design
Articles
Podcasts
Videos
Building Management
Articles
Podcasts
Videos
Business Services
Articles
Podcasts
Videos
Company News
Education Technology
Articles
Podcasts
Videos
Energy
Articles
Podcasts
Videos
Engineering & Construction
Articles
Podcasts
Videos
Food & Beverage
Articles
Podcasts
Videos
Healthcare
Articles
Podcasts
Videos
Hospitality
Articles
Podcasts
Videos
Industrial IoT
Articles
Podcasts
Videos
Original Series
Made in America
MarketScale Mornings
Podcast Network
& Rides
A Look Through the Lens with SiOnyx
AirIQ with Field Controls
AliTalks by AliMed
All Things Composites
Around the Table
Backstage Pass with Alford Media
Beyond Technology: The Experience Podcast
Bose Church Podcast
Bricks and Clicks
Build For Impact
Building a Better Bond by Fibrebond
Business Casual
Cashing-In with Tidel
Champions of Care
CineCast: A Cinedeck Podcast
ClearTalk
Collaborative Tech Talk
Conversation from The EDGE with Service Logic
Cooler News
CurveBeam Connect Cast
Digestible
Dirt Work
Discover the Truth
Diving Into Data
Drones In America
E2B: Energy to Business
eLearning Alchemist
Element Sessions
Engineering Value
Entering Excellence with Boon Edam
Enterprise Asset Intelligence
FDH Tech Talks
Fiberside Chat
Find Your Edge
Flintco Forward
Full Circle Healthcare
Fusion
Getting Technetical
Glass is in Session by Clarus
HealthFirst Talks
I Don't Care
LEDTalk with PixelFLEX
Life in Polymers with Westlake Plastics
Live Beautifully
Living Live with Ross Video
Make It Smarter
Making Bright Ideas Work
Manufacturing a Stronger Standard
Maverick of Marketing
Mecca Minute
Mission Critical to Mission Accomplished
NanoSessions
Noise Reduction
Nokia Today
Not Your Father's Data Center
Nut News with Select Harvest
On Air with Pinnacle
Orange Intelligenz
OrthoGuide
Parabellum
People. Process. Service
Perfecting Profits
Powerhouse Players
Propelling by Microdrones
Ratified
Recalibrate with Samsung Networks
Remote Possibilities
Retail Legends
Retail Refined
Roads Rails & Rides
Roboticist Chronicles
Roof Talks
Salary Capped
Say Yes To Travel
Scale with Sergio
Sounds Like Success
Spieckerman Speaks Retail
Straight Outta Crumpton
Suite Spot
Table for 2 with TableSafe
Talkin' Shop with Walbro
Tank Talk
Tech Talk with Absen
Test Your Network
The Art of Waiting
The Blind Spot
The Fourth Revolution
The Intersection with Bluewater
The Iron Fox Podcast
The Last Mile by Segway
The Marking Minute with Presco
TPC Talks
Track to the Future
Unwrapped: A Food Service Podcast
Video Vices with Contemporary Research
Water Solutions with Chem-Aqua
Weaver: Beyond the Numbers
Z-Band Tech Talk
Professional AV
Articles
Podcasts
Videos
Promoted Content
Retail
Articles
Podcasts
Videos
Sciences
Articles
Podcasts
Videos
Software & Technology
Articles
Podcasts
Videos
Sports & Entertainment
Articles
Podcasts
Videos
Transportation
Articles
Podcasts
Videos
Videos
Articles
Podcasts
Videos
Articles
Podcasts
Videos
CAREERS
Select all
AEC
Architecture & Design
Building Management
Business Services
Education Technology
Energy
Engineering & Construction
Food & Beverage
Healthcare
Hospitality
Industrial Iot
Media Production
Professional AV
Publications
Retail
Robotics
Sciences
Software & Technology
Sports & Entertainment
Transportation
Urgent

Marketing Manager: Lead Generation and Product Marketing

Full time Illumitex in Food & Beverage
  • Apply Before : December 31, 2019
Email Job
  • Share:

Job Detail

  • Experience 5 Years
  • Education Undergraduate

Job Description

This role will be responsible for mastering the knowledge of target markets, customers, ecosystem and competitors. This is a hands-on,
high-profile role, that will be charged with owning all Product Marketing and Lead Generation marketing initiatives, both strategic and
tactical. This Subject Matter Expert possesses refined communication and leadership skills, with proven success in innovative
marketing campaigns across the continuum of today’s marketing channels.
Responsibilities –
• Email marketing Use HubSpot or similar platforms to create Drip campaigns resulting in organic lead-generation.
• Own the Public Relations Function at Illumitex.
• Act as the foremost expert within the product marketing discipline and an acknowledged authority within the organization
• Conduct multi-year product planning to determine product life-cycle decisions, ensure consistency with overall marketing and corporate
strategy, and achieve product performance, revenue, market share/penetration, and profitability objectives
• New Product Launch Across Channels: features attributes benefit, tech specs, and all aspects of product merchandising. Create world
class product marketing including photography, product copy and videos to be used across all revenant channels and online. Know the key
features of the product and how they differentiate from competition on the marketplace – position them with hard hitting advertising.
• Empower and motivate consumers to grow the brand while achieving short and long-term marketing goals and maintaining stability of
email and social media reputation.
• Manages project workflows, due date benchmarks and objectives for a multitude of concurrent projects.
• Align media messaging with funnel and retargeting strategies to create consideration and overcome barriers
Qualifications and Experience –
• 4-8 years of progressively more responsible positions in new product marketing of goods. Multichannel product marketing experience a
plus. Strong working knowledge of HubSpot or similar platforms to create Drip campaigns resulting in organic Lead-generation
• BA/BS in marketing, business, engineering or a related field
• A deep level of product marketing experience for technology related products, combined with a passion for the solutions that drive
innovation and solve real-world customer problems.
• A balance of analytical and creative thinking — able to drive decisions with data AND influence internally with relevant and compelling value
propositions, customer segmentations, market insights and benefits messaging.
• Know and be passionate about driving business outcomes with your partners in sales. It’s important that you have a keen business
acumen and comfort with numbers.
• Excellent verbal communication and business writing skills
• Ability to employ a high level of time management skills focused on prioritization and delegation
• Working knowledge of data integration, reporting & insights (Tableau, Business Objects…), marketing tool stack (Adobe, IBM, Oracle,
Salesforce/Pardot) and/or CRM databases and loyalty engines.
• Demonstrated success in developing messaging, positioning, and materials supporting products and product vision.
• Experience managing external vendors (email, direct mail, drip campaigns, etc.).
Compensation and Added Value –
In exchange for your background and willingness to give your best at this position, we offer the following perks:
• Competitive base salary
• Excellent healthcare, dental and vision programs with the company contributing towards the premium.
• Incredible vacation and sick programs, we take care of our team
• 401(k) program
• A culture of appreciation and recognition for good ideas and a job well done.

Other jobs you may like