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4 Tips to Help You Be More Comfortable on Cameravideo

4 Quick Tips to Help You Be More Comfortable on Camera

MarketScale’s Sr. Director of Publishing, Ben Thomas, has been helping brands broadcast to live audiences for years. In this time, he’s learned the dos and don’ts about messaging, planning...

How Businesses Can Comply with the California Consumer Privacy Act (CCPA): Live Learning

The California Consumer Privacy Act (CCPA) is often misunderstood or misinterprieted, and any business collecting personal information from California residents may need to comply with the CCPA. Join Jeffrey Glassman,...
How to Cultivate A Custom of Customer Service with Instructor Dave Griffithsvideo

How to Cultivate A Custom of Customer Service with Instructor Dave Griffiths

Industry-leading companies have set a new standard for customer service. The modern consumer expects nothing less than constant availability, personal touches, attention to detail and a willingness to go...
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Are Resource Planning Needs Booming Alongside Home Services?

https://fast.wistia.com/embed/medias/8id2zykbnj.jsonphttps://fast.wistia.com/assets/external/E-v1.js On this episode of MarketScale TV, host Daniel Litwin was joined by President and CEO of Evosus Dan McManus for a discussion about the state of enterprise resource planning...
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Elevating and Teaching the Art of Presentation

https://fast.wistia.com/embed/medias/14vyhzenw4.jsonphttps://fast.wistia.com/assets/external/E-v1.js Missing Link Founder Richard Mulholland and Managing Director Sam Leontsinis joined host Daniel Litwin to outline the business of presentation skills and how the self-described “Presentation Powerhouse” is helping...
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How Women in the Workforce Are Advancing to the C-Suite

https://fast.wistia.com/embed/medias/xfj2i9kour.jsonphttps://fast.wistia.com/assets/external/E-v1.js   Host Daniel Litwin was joined by Dr. Rosina Racioppi, a prominent voice for women in the workplace and CEO of WOMEN Unlimited, Inc. WOMEN Unlimited is a mentoring network company...
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Agility is a Requirement for Marketing in a Pandemic

https://fast.wistia.com/embed/medias/v8ds7sjy05.jsonphttps://fast.wistia.com/assets/external/E-v1.js Every aspect of business changed dramatically once the pandemic became a reality. Companies went into freeze mode, unsure of what steps to take to continue operating. In many cases,...
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The Rise of Custom Search Tools for Businesses

https://fast.wistia.com/embed/medias/n5mprzbvob.jsonphttps://fast.wistia.com/assets/external/E-v1.js   Lineate Chief Revenue Officer Elizabeth Gallagher joined host Daniel Litwin to tackle a bleeding-edge trend in retail, media, publishing and more – custom search tools and functionality. Lineate is a...
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How B2B Companies Have Adapted Strategies Mid-COVID

https://fast.wistia.com/embed/medias/kjguhrp2ac.jsonphttps://fast.wistia.com/assets/external/E-v1.js The onset COVID-19 has left an undeniable impact on the global economy, affecting companies large and small across all industries. Some businesses experienced massive growth to keep up with...
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How Should Brands Look to Grow Their Customer Base?

https://fast.wistia.com/embed/medias/5mqu5dlvdt.jsonphttps://fast.wistia.com/assets/external/E-v1.js   During times of economic downturn, it makes sense that business owners would want to put a little extra money aside for a rainy day or find new room in...

How COVID-19 Has Shifted the Landscape of Industries Around the World

The novel coronavirus and the ensuing COVID-19 pandemic have affected how business is done in each one of the world’s industries. In this video, you’ll hear from a wide range...
Gearing Up for an eCommerce-Centric Futurevideo

Gearing Up for an eCommerce-Centric Future

With the COVID-19 pandemic engineering a boom in online shopping and eCommerce and the “new normal” unlikely to bring a reversal in consumers’ willingness to shop remotely, the retail...

How Tech Companies are Differentiating Through Marketing

Daniel Litwin was joined by Tristan Pelligrino, Co-founder of Motion Agency and host of the Tech Qualified podcast, to talk about the marketing of technology in the COVID-19 era....
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Navigating the Growth Potential of Influencer Marketing

https://fast.wistia.com/embed/medias/9yorostp0f.jsonphttps://fast.wistia.com/assets/external/E-v1.js Trent Farnes, Founder of Social Stance, connects high profile celebrities with brands for Instagram Loop giveaways to improve said brand's social media presence. An Instagram loop giveaway is a...
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Where Influencer Marketing is Providing the Most Value

https://fast.wistia.com/embed/medias/2cijllgf9x.jsonphttps://fast.wistia.com/assets/external/E-v1.js Influencer marketing allows brands to tap into engaged audiences in a really organic way. Because of this, influencers have been on top of the world for the past few...
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How to Maximize Microsoft’s Offer to Upskill

https://fast.wistia.com/embed/medias/4h2zn5ci6s.jsonphttps://fast.wistia.com/assets/external/E-v1.js   Jason Hong, Professor at Carnegie Mellon University’s school of computer science, joined Daniel Litwin, The Voice of B2B, to talk about Microsoft’s initiative to combat the devastation COVID-19 has...

Sharing Knowledge is the Foundation of Business Relationships: Straight Outta Crumpton

Relationships in business have always mattered, maybe even more so now, as organizations drive to innovate and engage. Finding the right connections can impact what happens to ideas. Molly...

Beyond the Numbers: COVID-19 Happened – Where Did Your Data Go?

https://fast.wistia.com/embed/medias/y2r3qa2qrl.jsonphttps://fast.wistia.com/assets/external/E-v1.js In the wake of the spread of the novel coronavirus and the COVID-19 pandemic it brought about, the world’s businesses and operations are attempting to engineer a return to...
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The Death of the Third Party Cookie Creates A New Balancing Act

https://fast.wistia.com/embed/medias/2wzxs6xmzc.jsonphttps://fast.wistia.com/assets/external/E-v1.js   As users continue to demand greater privacy (transparency, choice/control over how their data is used, etc), it’s been clear for some time that the web ecosystem must evolve to...
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Taking Legal Action to Protect Essential Workers

https://fast.wistia.com/embed/medias/xm9vxd70tm.jsonphttps://fast.wistia.com/assets/external/E-v1.js   During this pandemic, essential workers are stuck between a rock and a hard place. Locked into a workplace that continues daily operations, forced to face the novel coronavirus employees...
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California to Begin Reopening Non-Essential Businesses

https://fast.wistia.com/embed/medias/zkdbtnj4s1.jsonphttps://fast.wistia.com/assets/external/E-v1.js . California Governor Gavin Newsom detailed the state’s plan to begin executing a phased exit from social distancing-enacted policies. The state’s nearly 40 million residents have been on lockdown since...
Trade Show Boothvideo

How One Company Took Its Trade Show Booth to the Next Level

[youtube https://www.youtube.com/watch?v=_u4WWRQb9KE] Trade shows and other events bring about all kinds of challenges. How will you make an impression? Is your vision possible? Can the physical aspects of your booth...
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The Evolution of Vari and Rebranding Workspace Innovation

https://fast.wistia.com/embed/medias/hnl4f9eoo0.jsonphttps://fast.wistia.com/assets/external/E-v1.js   On this episode of MarketScale Mornings, hosts Tyler Kern and Daniel Litwin were joined by Vari CEO Jason McCann. Vari, formerly Varidesk until a rebranding earlier this year, is a...
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Amazon Opens First Cashierless Store

Amazon Opens a Full-Size, Cashier-less Grocery Store. Known as Amazon Go Grocery, the flagship store opened on Tuesday in the Seattle neighborhood of Capitol Hill. The 10,500 square foot...