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video

The Rise of Custom Search Tools for Businesses

  Lineate Chief Revenue Officer Elizabeth Gallagher joined host Daniel Litwin to tackle a bleeding-edge trend in retail, media, publishing and more – custom search tools and functionality. Lineate is a...
video

How B2B Companies Have Adapted Strategies Mid-COVID

The onset COVID-19 has left an undeniable impact on the global economy, affecting companies large and small across all industries. Some businesses experienced massive growth to keep up with...
video

How Should Brands Look to Grow Their Customer Base?

  During times of economic downturn, it makes sense that business owners would want to put a little extra money aside for a rainy day or find new room in...

How COVID-19 Has Shifted the Landscape of Industries Around the World

The novel coronavirus and the ensuing COVID-19 pandemic have affected how business is done in each one of the world’s industries. In this video, you’ll hear from a wide range...
Gearing Up for an eCommerce-Centric Futurevideo

Gearing Up for an eCommerce-Centric Future

With the COVID-19 pandemic engineering a boom in online shopping and eCommerce and the “new normal” unlikely to bring a reversal in consumers’ willingness to shop remotely, the retail...

How Tech Companies are Differentiating Through Marketing

Daniel Litwin was joined by Tristan Pelligrino, Co-founder of Motion Agency and host of the Tech Qualified podcast, to talk about the marketing of technology in the COVID-19 era....
video

Navigating the Growth Potential of Influencer Marketing

Trent Farnes, Founder of Social Stance, connects high profile celebrities with brands for Instagram Loop giveaways to improve said brand's social media presence. An Instagram loop giveaway is a...
video

Where Influencer Marketing is Providing the Most Value

Influencer marketing allows brands to tap into engaged audiences in a really organic way. Because of this, influencers have been on top of the world for the past few...
video

How to Maximize Microsoft’s Offer to Upskill

  Jason Hong, Professor at Carnegie Mellon University’s school of computer science, joined Daniel Litwin, The Voice of B2B, to talk about Microsoft’s initiative to combat the devastation COVID-19 has...

Sharing Knowledge is the Foundation of Business Relationships: Straight Outta Crumpton

Relationships in business have always mattered, maybe even more so now, as organizations drive to innovate and engage. Finding the right connections can impact what happens to ideas. Molly...

Beyond the Numbers: COVID-19 Happened – Where Did Your Data Go?

 In the wake of the spread of the novel coronavirus and the COVID-19 pandemic it brought about, the world’s businesses and operations are attempting to engineer a return to...
video

The Death of the Third Party Cookie Creates A New Balancing Act

  As users continue to demand greater privacy (transparency, choice/control over how their data is used, etc), it’s been clear for some time that the web ecosystem must evolve to...
video

Taking Legal Action to Protect Essential Workers

  During this pandemic, essential workers are stuck between a rock and a hard place. Locked into a workplace that continues daily operations, forced to face the novel coronavirus employees...
video

California to Begin Reopening Non-Essential Businesses

 . California Governor Gavin Newsom detailed the state’s plan to begin executing a phased exit from social distancing-enacted policies. The state’s nearly 40 million residents have been on lockdown since...
Trade Show Boothvideo

How One Company Took Its Trade Show Booth to the Next Level

Trade shows and other events bring about all kinds of challenges. How will you make an impression? Is your vision possible? Can the physical aspects of your booth or...
video

The Evolution of Vari and Rebranding Workspace Innovation

  On this episode of MarketScale Mornings, hosts Tyler Kern and Daniel Litwin were joined by Vari CEO Jason McCann. Vari, formerly Varidesk until a rebranding earlier this year, is a...
video

Amazon Opens First Cashierless Store

Amazon Opens a Full-Size, Cashier-less Grocery Store. Known as Amazon Go Grocery, the flagship store opened on Tuesday in the Seattle neighborhood of Capitol Hill. The 10,500 square foot...
video

Atari is Creating Careers by Opening Gaming-Themed Hotels

Atari recently announced their plans to build eight hotels in the United States. The first Atari Hotel will be built in Phoenix, Arizona, with construction scheduled to break ground...
video

The Value of PMP Certifications

    Project managers are faced with the need to understand multiple disciplines and skillsets in order to lead a variety of teams through concept to completion of any given project....

People, Process, Service: What a Country’s Beer Selection Can Tell You About Its Economics

This week’s episode of People, Process, Service found hosts Bill Kasko, President and CEO of Frontline Source Group, and Tyler Kern, Publisher at MarketScale sitting down with economics professor,...
video

US Minimum Wage Increases Expected to Continue in 2020

More US Minimum Wage Hikes Expected in 2020. With the federal wage remaining unchanged at $7.25/hr for a decade. Nearly two dozen U.S. states took matters into their own...
video

US Economy Creates 145,000 Careers to Start the New Year

The Bureau of Labor Statistics announced December’s job growth on Friday and the US Economy has added 145,000 Careers nationwide. Nearly a quarter of the jobs stemmed from the...
video

C-Level Executive Explains the Importance of Continuing Education in Business

Industries and technology are constantly evolving and there is no shortage of speculation and advice on how to approach an ever-changing landscape of knowledge and skillsets. Industry certifications and continuing...
Creating Human-Centric Data Interpretationvideo

How to Provide a Human-Centric Approach to Product Strategy

  ADP Business Anthropologist Martha Bird sat down with Daniel Litwin, the Voice of B2B, at CES 2020, discussing a wide range of topics related to how her anthropological work...