The Install

Bringing a New Stadium to Life

In this special episode of The Install, MarketScale will take you inside one of the world’s newest event spaces with some decidedly old-school roots – Dickies Arena. Dickies Arena is Fort Worth’s latest attraction, set to bring new life to the city’s famous stock show and rodeo and bring world-traveling headliners to Cowtown. In […]

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Latest

Install - Previews
The Install: Bringing A New Stadium To Life Coming Soon

In this special episode of The Install, MarketScale will take you inside one of the world’s newest event spaces with some decidedly old-school roots – Dickies Arena. Dickies Arena is Fort Worth’s latest attraction, set to bring new life to the city’s famous stock show and rodeo and bring world-traveling headliners to Cowtown. In […]

Read More
Install - Meet the Team
The Team Behind The Install: Garrett Walker

Meet the Team: Garrett Walker Who They Are: Co-Owner, Crown Design Group What They Do: As Crown Design’s co-owner, Garrett got his start in the industry by being a technical director at a church that required high end production needs. Despite the large size of the church, the media department was all hands on deck and through […]

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Install - Meet the Team
Moth to the Flame: The Install Bonus Clip

When racing against time to bring a supersized, realistic and stunning AV installation to life, there are bound to be challenges. Deadlines, power supply roadblocks, cooperation, and more make for long days and nights. But what about bugs? On this bonus clip from The Install, you’ll get an inside look at the crew from […]

Read More
Install - Meet the Team
Meet the Team Behind The Install: Ben Graham

Meet the Team: Ben Graham Who They Are: Co-Owner, Crown Design Group What They Do: As Crown Design’s co-owner, Graham works on AV installations that inspire. He entered the AV industry after a lengthy path that included over a decade of touring with his band and, after his life on the road came to […]

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Install - Episodes
The Install, Episode 1: A MarketScale Pro AV Original Series

Businesses around the country are investing in audiovisual technology to bring their brands to life. From Times Square to the bright lights of Las Vegas, we’re getting an inside look into what makes these projects must-see attractions. Holiday in the Sun We begin in Bradenton, Florida, where we’ll see how the Crown Design Group is constructing […]

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Professional AV
The Install: A MarketScale Pro AV Original Series

Businesses around the country are investing in audiovisual technology to bring their brands to life. From Times Square to the bright lights of Las Vegas, we’re getting an inside look into what makes these projects must-see attractions. We begin in Bradenton, Florida, where we’ll see how the Crown Design Group is constructing an interactive experience […]

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Latest

One-of-a-kind shopping experiences
The Resurgence of Brick-and-Mortar Stores: One-of-a-kind Shopping Experiences Are Turning Customers into Brand Ambassadors
April 24, 2024

In the convenient world of e-commerce, big box stores are seeing a resurgence. Chains like Dick’s Sporting Goods, Walmart, and Target are experimenting with one-of-a-kind shopping experiences that can turn casual shoppers into loyal fans. In a recent Experts Talk roundtable, Allen Adamson, Co-Founder at Metaforce, highlighted how one-of-a-kind shopping experiences make for exciting […]

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digital augmentations
Revolutionize Customer Engagement Through Digital Augmentations in Physical Retail
April 24, 2024

The digital transformation of retail experiences in physical stores has become crucial as big-box retailers strive to maintain their relevance and competitive edge in a digital era. These retailers are embedding interactive features and digital augmentations in their physical locations to offer unique, engaging customer experiences. This approach merges the tactile allure of in-store […]

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experiences
Enthusiastic and Trained Employees can Enhance Experiences and Drive Success in Physical Retail
April 24, 2024

In today’s retail landscape, big-box retailers are emphasizing the importance of their physical locations, even as the digital marketplace continues to expand. Stores like Dick’s Sporting Goods and Walmart are not just maintaining their brick-and-mortar presence but are actively enhancing it with features like interactive elements and new store openings. This reassertion of the […]

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The Coexistence of Big Box and Small Retail Relies on Synergistic Relationships
April 24, 2024

Despite being long time competitors, big box retailers and small local businesses can both coexist in ways that benefit the other. Of course, both retail formats are different but by maintaining their core business models, the two can bank and leverage their strengths and still be open to synergistic relationships. During an episode of […]

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Latest Install - Episodes

Install - Episodes
Bringing a New Stadium to Life
December 6, 2020

In this special episode of The Install, MarketScale will take you inside one of the world’s newest event spaces with some decidedly old-school roots – Dickies Arena. Dickies Arena is Fort Worth’s latest attraction, set to bring new life to the city’s famous stock show and rodeo and bring world-traveling headliners to Cowtown. In […]

Read More
The Install, Episode 1: A MarketScale Pro AV Original Series

Businesses around the country are investing in audiovisual technology to bring their brands to life. From Times Square to the bright lights of Las Vegas, we’re getting an inside look into what makes these projects must-see attractions. Holiday in the Sun We begin in Bradenton, Florida, where we’ll see how the Crown Design Group is constructing […]

Read More

Latest Install - Meet the Team

Install - Meet the Team
The Team Behind The Install: Garrett Walker
February 25, 2020

Meet the Team: Garrett Walker Who They Are: Co-Owner, Crown Design Group What They Do: As Crown Design’s co-owner, Garrett got his start in the industry by being a technical director at a church that required high end production needs. Despite the large size of the church, the media department was all hands on deck and through […]

Read More
Moth to the Flame: The Install Bonus Clip

When racing against time to bring a supersized, realistic and stunning AV installation to life, there are bound to be challenges. Deadlines, power supply roadblocks, cooperation, and more make for long days and nights. But what about bugs? On this bonus clip from The Install, you’ll get an inside look at the crew from […]

Read More
Meet the Team Behind The Install: Ben Graham

Meet the Team: Ben Graham Who They Are: Co-Owner, Crown Design Group What They Do: As Crown Design’s co-owner, Graham works on AV installations that inspire. He entered the AV industry after a lengthy path that included over a decade of touring with his band and, after his life on the road came to […]

Read More

Latest Install - Previews

Install - Previews
The Install: Bringing A New Stadium To Life Coming Soon
March 12, 2020

In this special episode of The Install, MarketScale will take you inside one of the world’s newest event spaces with some decidedly old-school roots – Dickies Arena. Dickies Arena is Fort Worth’s latest attraction, set to bring new life to the city’s famous stock show and rodeo and bring world-traveling headliners to Cowtown. In […]

Read More