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video

Moth to the Flame: The Install Bonus Clip

When racing against time to bring a supersized, realistic and stunning AV installation to life, there are bound to be challenges. Deadlines, power supply roadblocks, cooperation, and more make...
video

Meet the Team Behind The Install: Ben Graham

Meet the Team: Ben Graham Who They Are: Co-Owner, Crown Design Group What They Do: As Crown Design’s co-owner, Graham works on AV installations that inspire. He entered the AV industry...
video

Tackling ISE 2020 with Kevin Collins of Diversified.

MarketScale was in attendance at ISE 2020 this year, getting an idea for what’s driving the Pro AV industry forward as innovation blooms and a new decade of design...
The LINQ Hotel in Las Vegasvideo

How the LINQ Revolutionized the Future of Las Vegas Sports Books

  When The LINQ, a 2,640-room hotel, casino and entertainment hub on the Las Vegas Strip, needed a way to provide guests the best game day experience in the world,...
video

“The Lighting Professor” on Trends and Design at KBIS 2020

MarketScale was in attendance at KBIS 2020 this year, getting an idea for what’s driving the kitchen and bath industry as innovation blooms and a new decade of design...
video

The Install, Episode 1: A MarketScale Pro AV Original Series

Businesses around the country are investing in audiovisual technology to bring their brands to life. From Times Square to the bright lights of Las Vegas, we’re getting an inside...
video

The Install: A MarketScale Pro AV Original Series

Businesses around the country are investing in audiovisual technology to bring their brands to life. From Times Square to the bright lights of Las Vegas, we're getting an inside...
video

Made in America: Martin Guitars

Few towns are as tied to an industry or a company as Nazareth, Pennsylvania is to its guitars and C.F. Martin Guitar Co.  The company’s founder and namesake came to America from central Europe...
video

Made in America: Martin Guitars, Coming Dec. 19

 Why stay in America? In today’s global marketplace there are are still companies surviving and thriving right in our own backyard. We’re hitting the road in search of America’s most...
video

The Past, Present and Future of Live Video with the CEO of Ross Video

  On this episode of MarketScale Mornings, hosts Daniel Litwin and Tyler Kern discussed the past, present and future of live video with Ross Video CEO David Ross. The three...
video

The Digital Audio Era and the Importance of Making AV Industry Connections

   The digital era has opened a new frontier for creatives all over the world. Particularly in the music industry, a record deal is no longer a requirement for artists...
video

This Week in B2B: October 12-19

  New York City is known as a home of everything big and bright, and this week that will be taken to another level. New York Digital Signage Week is...
video

The Pitch: Connecting America Through Baseball and Pro AV

The National Pastime Baseball has been part of American society for generations. The national pastime is a staple in the country’s history, but its future may depend on its ability...
IC Realtime and Savant Showcase Partnership

IC Realtime Partners With Savant to Streamline Home Automation

MarketScale was at Cedia Expo to check out the new technological advances that are coming to market in the home automation industry. One of many notable stops was made...
video

B2B Back to School: Exploring the Linear Communication Strategy

  Key Quotes: 01:12-01:30 - "If you think about it, what is one of the safest environments you can think of?" 03:45-04:09 - "The challenges are, how easy is it...
video

How Art and Information are Transforming Airports

 Take a behind-the-scenes look at NanoLumens' installation at the Charlotte Douglas International Airport HERE! Few public places cause as much stress and confusion as airports. Thousands of travelers race against...
video

Companies Drive Business with Augmented Reality

 Augmented reality (AR) is a legitimate business tool in 2019. Seen here, in a video captured by Jake Steinerman, a Senior AR Engineer at PTC, companies are able to...
video

An Epic AV Experience

When facilities want to inspire and engage audiences, they often turn to video with LED screens and interactive displays. However, this can be complex with many moving parts. Finding...
video

Pro AV Puts on a Retail Show at InfoComm 2019

Pro AV technology has transformed what retailers are able to accomplish with in-store displays and advertising. The implementation of AV applications to visual merchandising was on full display at...
video

Hot Takes at InfoComm 2019

  With technology as expansive and dynamic as that found in the Pro AV industry, it is no surprise that opinion on its future application is varied. At InfoComm 2019,...
video

Science History Institute Inspires New Generation With New Technology

 Museums play a crucial role in the education of the public, and young minds in particular. However, these institutions now must compete with digitally-captivating forms of entertainment that families...
infoComm

Assessing The Future of Pro AV at InfoComm 2019

While so much of trade shows is about what is brand new in the present day, it is equally important to gauge where an industry is heading in the...
video

Creating a Broadcast Standard for eSports

For years Pro AV applications have enhanced the sports world. From video boards to auditory cues, the atmosphere within arenas has changed markedly as technology has become more ubiquitous. More...
video

How Today’s Pro AV Products are Recruiting The Industry’s Next Wave of Workers

  With 1,000 exhibitors and 44,000 attendees, the past year of development in the Pro AV industry was on display at InfoComm last week. The visual displays were noticeable as always,...
video

How the Digital Experience is Coming to the Red Carpet

 At events like the recent San Diego Startup Week, it can be difficult for brands to make a lasting impact on attendees. On place that is integral to companies'...