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Why it’s Time to Ditch Looping Media on Retail Digital Signage

When you think of digital signage in a retail store, the standard has become static imagery or looping media, providing color and branding but not much else. Trevor Sumner,...

Beyond the Numbers: How Economic Nexus Laws Will Change Sales Taxation For Good

Technology continues to change the way that Americans are doing business. More consumers than ever are shopping online, helped by outdated laws about sales tax collection for remote sellers....

How to Find the Value in Retail Store Data

Technology has transformed the retail space. With the popularity of online shopping, retail stores are forced to consistently keep up with the shopping habits of their customers. Retailer, however,...

Building Technology into the Fabric of Retail

In the past, if you went to a brick-and-mortar store, you did so to shop, and the store responded as such. You walked in, asked questions, made a purchase,...

Maneuvering the Digital Marketing Pitfalls of 2019

In the digital age, advertising and marketing has pulled away from TV and embraced more experiential and cross-platform content. As consumer media habits change, advertising and marketing methods must...

Real Estate Analytics: Why Location Data is Key for Success in 2019, with Intalytics

On the first episode of Real Estate Analytics with Intalytics, host Tyler Kern sits down with Intalytics Senior Director of Client Development, Matt Montgomery and the company's Principal Consultant,...

Creating Brands That Resonate Into the Future

Retailers big and small are trying to determine how to best reach younger generations. Unfathomable amounts of ink have been spilt trying to define all of the ways that...

Dialed In: How Many Tests Does it Take to Start a Retail Business? with...

Starting a retail business can feel like walking through fog. There are the essentials, like aesthetics, products and location, but even then retailers often don't realize the extensive testing...

Self-Service Kiosks Need to Serve Everyone, with Juan Perez of ADUSA, Inc.

On today’s MarketScale Retail podcast, we welcome Juan Perez, CEO of ADUSA Inc., to analyze what effective ADA compliance looks like and why businesses should take steps to make...

Is it Just a Matter of Time Before Amazon Rules the World?

What is the future of the retail industry? Two things we can say with confidence is that Amazon figures to be around for a while and pro AV will...