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Diversify or Die: Now is Not the Time to Narrow Your Options

https://fast.wistia.com/embed/medias/slt50lh6tb.jsonphttps://fast.wistia.com/assets/external/E-v1.js As retail brand marketers, solution providers and platforms set their sights on fourth quarter and 2021, Carol launched her episode series, “8 Mistakes Retail Suppliers Can’t Make.” In the...

Driving Sales in the Era of Remote Communication

https://fast.wistia.com/embed/medias/inwmuwewnj.jsonphttps://fast.wistia.com/assets/external/E-v1.js   On this episode of Retail Refined, host Melissa Gonzalez was joined by Leigh Sevin, Co-Founder of Endear, for a topical discussion – how can salespeople reach customers and drive...

Retailers Weigh in on Top Supplier Mistakes

https://fast.wistia.com/embed/medias/5c0hogaw37.jsonphttps://fast.wistia.com/assets/external/E-v1.js   As retail brand marketers, solution providers and platforms set their sights on fourth quarter and 2021, Carol launched her episode series, “8 Mistakes Retail Suppliers Can’t Make.” In the...

Walmart Moves Forward at Scale with its Shopping Experience Redesign

https://fast.wistia.com/embed/medias/tn3kd07mad.jsonphttps://fast.wistia.com/assets/external/E-v1.js The pandemic has drastically changed the way we shop, but Walmart already had plans to make changes before COVID-19. According to USA Today, the big-box store plans to roll...

Addressing Retail’s Experience Challenges with Data

https://fast.wistia.com/embed/medias/d9sgqflzfa.jsonphttps://fast.wistia.com/assets/external/E-v1.js   As a Senior Manager on the Strategy and Insights for Retail and Consumer Goods team at Salesforce, Caila Schwartz’s goal is simple – help retailers gain a competitive edge...

Amazon Pumps the Brakes on Echelon’s “Prime Bike”

https://fast.wistia.com/embed/medias/x16ooiexy7.jsonphttps://fast.wistia.com/assets/external/E-v1.js When Tuesday’s announcement by Echelon Fitness that their $500 exercise bike, dubbed the ‘Prime Bike,’ would be an Amazon Prime customer exclusive, Peloton’s stock fell as much as 6.7%....

5 Ways to Get Ready for Prime Day

https://fast.wistia.com/embed/medias/4bgxg45noq.jsonphttps://fast.wistia.com/assets/external/E-v1.js Today marks the shift into the last quarter of the year. 2020 has had its share of challenges but, in the homestretch of the year, there are numerous opportunities...

How to Prevent Your Retail Segment from Becoming the Next “Bookstore”

https://fast.wistia.com/embed/medias/j4ow1euzq2.jsonphttps://fast.wistia.com/assets/external/E-v1.js   As is the case in many other industries, independent wine and spirit retailers in a post-COVID world are seeing a drop in sales and revenue. The reason? The shifting...

Amazon is Reportedly Stifling Competitor Ads

https://fast.wistia.com/embed/medias/r6junl709k.jsonphttps://fast.wistia.com/assets/external/E-v1.js Amazon is no stranger to scrutiny over its business practices. The online marketplace already has a stronghold over fast delivery of consumer goods. But CNBC reported on a recent...

Why Going Retro with Recruiting Just Won’t Work

https://fast.wistia.com/embed/medias/op96ubjyur.jsonphttps://fast.wistia.com/assets/external/E-v1.js   As retail brand marketers, solution providers and platforms set their sights on fourth quarter and 2021, Carol launched her episode series, “8 Mistakes Retail Suppliers Can’t Make.” In the...

How Retailers Can Protect Their Roofing Investment.

//feeds.backtracks.fm/global/client/marketscale/embed.min.js With the many financial concerns big-box retailers face due to the pandemic, the last thing they want to do is spend money on roof repairs due to leaks or...

NYC Adds Dining Out Tax in an Effort to Help Restaurants

https://fast.wistia.com/embed/medias/truzqp6r10.jsonphttps://fast.wistia.com/assets/external/E-v1.js Small business restaurants have been particularly hard hit by COVID’s lockdown measures. In NYC, a COVID hotspot, restaurants have only recently reopened to limited capacity. As the weather cools...

Merging Experiential and Authenticity with Commerce

https://fast.wistia.com/embed/medias/o5nvs507r1.jsonphttps://fast.wistia.com/assets/external/E-v1.js   On this episode of Retail Refined with host Melissa Gonzalez, Showfields CEO Tal Nathanel outlined how “the most interesting store in the world” is attempting to revolutionize retail. Showfields’ mission...

Target Pledges to Hire More Black Employees Over the Next Three Years

https://fast.wistia.com/embed/medias/0njlz22gnk.jsonphttps://fast.wistia.com/assets/external/E-v1.js  Target Corp recently pledged to increase diversity throughout their retail company, focusing on hiring and retaining black employees. Target’s publicly released data showed black employees made up 15% of...

The Democratization of Live Selling

https://fast.wistia.com/embed/medias/6gy0dcwlh4.jsonphttps://fast.wistia.com/assets/external/E-v1.js   Live selling has a new look, and retailers are finding new opportunities to connect with audiences. While live selling came to prominence through TVs with players like QVC, today’s...

Kohl’s Invests Big in Customer Cash Back Loyalty Program

Department store retailer, Kohls, recently got booted from the S&P 500 index, losing its spot to online artisan market, Etsy. In a bold new move, Kohl’s decides to rework...

Peloton Cuts Product Prices in Attempt to Expand Customer Base

Gyms were hit particularly hard by the pandemic, but are beginning to see tentative traffic as business opens back up. Targeting these cautious gym-goers, Peloton creates new, more affordable...

It’s Time to Hone Your Holiday Hustle

https://fast.wistia.com/embed/medias/p1auql1oul.jsonphttps://fast.wistia.com/assets/external/E-v1.js   As retail brand marketers, solution providers and platforms set their sights on fourth quarter and 2021, Carol launched her episode series, “8 Mistakes Retail Suppliers Can’t Make.” In the...

How Can Physical Retail Support Ecommerce Distribution?

https://fast.wistia.com/embed/medias/e0ior7pdr6.jsonphttps://fast.wistia.com/assets/external/E-v1.js Successful business leaders are always looking for the next way to cut costs, maximize profits, and run their company more efficiently. Brick-and-mortar retailers with a significant amount of ecommerce sales...

How Authenticity Sells Your Brand

https://fast.wistia.com/embed/medias/2bq9biquei.jsonphttps://fast.wistia.com/assets/external/E-v1.js If you’ve ever made a purchase because of a social media post, then you know first hand how good photography can help increase sales and find ideal shoppers. Lifestyle...

Captivating Your Audience One Storefront at a Time

https://fast.wistia.com/embed/medias/xuisyjxpw7.jsonphttps://fast.wistia.com/assets/external/E-v1.js   Since 2013, Glass-Media has been helping retailers drive foot traffic and engagement with projection-based media. Now layering in QR codes, SMS triggers, gesture and voice, the company has established...

How Sketchy Value Sabotages Solution Providers’ Prospects

As retail brand marketers, solution providers and platforms set their sights on fourth quarter and 2021, Carol launched her episode series, “8 Mistakes Retail Suppliers Can’t Make.” In the...

Target’s Business Model Proves More Profitable Than Its Competitors: Business Casual

https://fast.wistia.com/embed/medias/fhjin8370n.jsonphttps://fast.wistia.com/assets/external/E-v1.js   With the pandemic drastically changing the landscape of retail, America’s largest chains have had to pivot on a dime. So who has emerged as the leader? Judging by profits...

Tailoring the AR Experience

https://fast.wistia.com/embed/medias/armia7ug39.jsonphttps://fast.wistia.com/assets/external/E-v1.js   With a need for retail that is less reliant on touch, creating immersive ways to test products has become stable stakes. Memomi sits at the forefront of augmented reality and...

5 Steps to Show Leadership in Crisis

//feeds.backtracks.fm/global/client/marketscale/embed.min.js The coronavirus pandemic hasn’t been easy for anyone, but leaders and executives charged with charting the path forward for their companies have had plenty on their mind. Luckily, there are...