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MarketScale Software & Technology 12/21/18: Apple’s Big Move to Texas

Today's Software & Technology podcast show explores big moves in the industry, literally and figuratively. Apple's expansion to Austin, Texas, the struggles of choosing...

University of South Florida Marketing Professor Mark Bender, Ph.D. Discusses Digital Marketing for Digital...

Traditional marketing has been around since products needed selling, and is something that continues to evolve as we navigate through the digital era. With...

MarketScale Software & Technology 12/13/18: How Today’s Software is Keeping Businesses Compliant and Ethical

On today's episode, we pose some "how" questions for you, and we're sure by the end of the show you'll have all the answers....

Breaking Down The “IT Language Barrier” with Chad Mantooth & Scott Courtney of Pinnacle...

Ever since the dawn of High Speed Internet, becoming technologically literate has become easier than ever. Need to learn a new skill? Head to...

Real-Time Premiums are the Future of Insurance with Dino Carbone of SmartPay

Let's be honest: insurance can be overwhelming in the best of times. Finding a way to simplify it can sometimes feel like a search...

MarketScale Software & Technology 12/06/18: Authenticity in the Mainframe

Today's episode hits on two different aspects of the tech world, but each is centered on up and coming companies led by stars who...

Using Data to Predict Virality with Ernan Haruvy Ph.D. of University of Texas at...

In the marketing class taught by Ernan Haruvy Ph.D. at the University of Texas at Dallas, “accelerants of relevance,” is the technical term students...

Harnessing the Power of Customer Interactions with Kevin Levi of OrecX

Data, data, and more data. It’s what allows businesses to make informed decisions and optimize the customer experience. To expand on this, we sat...

The Century of Photonics with Glenn Jackling of Applied Image

The 20th century was the century of the electron. But that's old news. The 21st century is the century of the photon, and photonics...

Helping Drones Communicate with Joseph Camp, Ph.D., Associate Professor of Electrical Engineering at SMU

Finding a good WiFi signal is becoming a common, daily concern, as our smart devices multiply, especially in the commercial world. Dropping a connection...