MarketScale Sports & Entertainment 1/16/19: Building a Winner From Scratch with Wren Baker

What does it take to build a consistent winning program? That's the question being asked on a daily basis by everyone from athletic directors,...

MarketScale Sports & Entertainment 01/14/19: A Brave New World for Bodybuilding

This episode of the MarketScale Sports & Entertainment podcast focuses on building. We talk to Jeff O'Connell, Editor in Chief of BodyBuilding.com, about the...

MarketScale Sports & Entertainment 1/4: The Common Bond of Sports

This week's episode of the MarketScale Sports & Entertainment podcast opens with some evidence that the NFL hasn't slipped as much in terms of...

The Marketing Power of Narrative Podcasts with Brittney Effner of MarketScale

Stories have been used throughout the course of human civilization for many different purposes. They've been used to pass down traditions, entertain the masses,...

MarketScale Sports & Entertainment: A Conversation with Erin Patton

Have you ever had one of those conversations that you were enjoying so much that you didn't realize how much time had passed? That's...

MarketScale Sports & Entertainment 12/21: The History of Tech in Sports Science

In most industries there is a domino that can be pointed to as the first innovation that started a chain reaction, forever changing the...

MarketScale Sports & Entertainment 12/14: The Art of Growth

The right environment is essential if you want something to grow. Plants need fertile soil, sun, and water to grow and maintain health. Today's...

Sports & Entertainment, 12/7: New Experiences & Better Content

The world of sports and entertainment has been undergoing a major paradigm shift in how we consume content. Consumers are more frequently looking to...

Mercer University Assistant Sports Marketing Professor Lane Wakefield, Ph.D. Explains the Five Goals of...

Social media marketing has come a long way from simple Facebook posts and static content. Nowadays, marketers are exploring two distinct forms of social...

Sports & Entertainment 11/30: Smarter Social Media & Sports Science

Sports teams have thousands and in some cases millions of followers across their social media channels. The question that many of these teams face...