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Crafting a Career as a Woman in Video & Film

https://fast.wistia.com/embed/medias/d74plvmuld.jsonphttps://fast.wistia.com/assets/external/E-v1.js   The industry of video production seems synonymous with bearded, tattooed, long-haired men toting cameras and talking gear shop. But there are women working behind the lens. Though still a...

YouTube’s Past, Present, and Future Role in Fostering a Media Career

https://fast.wistia.com/embed/medias/f1yakcr3fn.jsonphttps://fast.wistia.com/assets/external/E-v1.js  YouTube is an often overlooked social media platform, disregarded for the more digestible, quickly-consumable content of Instagram or Twitter. But for videographers and cinematographers, it’s a primary tool for...

Disney Parks Cut Labor Force by 28,000 Amid Difficult Recovery

https://fast.wistia.com/embed/medias/qi57gk4lsy.jsonphttps://fast.wistia.com/assets/external/E-v1.js Disney theme parks are becoming a small world after all as the company announces a massive round of layoffs to its part-time employees. According to the BBC, Disney lost...

Starting and Growing Your Own Production Company

https://fast.wistia.com/embed/medias/wkofhttfwz.jsonphttps://fast.wistia.com/assets/external/E-v1.js   On this episode of In Focus by MarketScale, host and MarketScale Senior Director, Video Production Josh Brummett was joined by Panther City Media Owner Abigail Nelson. Fort Worth, Texas-based Panther...

Epic Games Teams Up with Developers to Take a Bigger Bite out of Apple

https://fast.wistia.com/embed/medias/u8as57lxbx.jsonphttps://fast.wistia.com/assets/external/E-v1.js  In this Business Casual segment, Daniel Litwin and Tyler Kern weigh in on some updates to the public battle between Epic Games & Apple over the latter's app store...

An Unusual Lack of Data Will Impact Football for Years to Come

https://fast.wistia.com/embed/medias/5ano4szuhk.jsonphttps://fast.wistia.com/assets/external/E-v1.js   On this segment of Diving Into Data with host Thomas Riley, MarketScale Senior Director, Analytics, tackles a big topic, particularly in American life and culture – football. In particular, Riley...

Professional Cheeseburger Taster Job is a Case in Creative Marketing

https://fast.wistia.com/embed/medias/a7ckft7dj4.jsonphttps://fast.wistia.com/assets/external/E-v1.js Everyone has their own definition of “dream job,” but for fans of all-American food, there’s no better job than “Cheeseburger Tester.” According to CNN, the casino review site, BonusFinder,...

Measuring the Full Impact of Decreased Capacity Allowances at Theme Parks

https://fast.wistia.com/embed/medias/in3db7q4j8.jsonphttps://fast.wistia.com/assets/external/E-v1.js On this episode of The Suite Spot, hosts Carlos Vargas, Howard Holton and Paul Lewis dive into a topic that might seem off the beaten path – but that’s relevant to any organizational leader. By...

DraftKings Expands its Pro Sports Market Share with New Partnerships

https://fast.wistia.com/embed/medias/y35gy8cyi9.jsonphttps://fast.wistia.com/assets/external/E-v1.js  Sports fans have been satiating their craving for the stadium by participating in online sports betting and fantasy sports as the pandemic prevents large gatherings. Virtual sports events are...

Directing On Set: Sharing Your Vision to Talent and Crew

https://fast.wistia.com/embed/medias/zjmjd7z56m.jsonphttps://fast.wistia.com/assets/external/E-v1.js On this episode of In Focus, host Josh Brummett, MarketScale Sr. Director, Video Production was joined by MarketScale Video Production Specialist Dylan Tidmore, who has vast experience in a...

How AR and VR Will Change the Experience of Watching Sports

https://fast.wistia.com/embed/medias/lfh5f34wph.jsonphttps://fast.wistia.com/assets/external/E-v1.js The sports fan experience has been evolving, with the help of technology, for years. This evolution has launched state of the art venues and novel ways to engage. However,...

The Pressure is Off: Reducing the Impact on Athletes’ Joints Through SmartCells

//feeds.backtracks.fm/global/client/marketscale/embed.min.js COVID-19 all but stopped amateur and professional sports at all levels of competition. Slowly, sports are returning, and with that time off comes the added risk of injury. How...

Elevating Your Image Through Lighting

https://fast.wistia.com/embed/medias/ebdcgr4bh7.jsonphttps://fast.wistia.com/assets/external/E-v1.js   Josh Brummett, MarketScale Senior Director of Video Production, hosted Duncan Johnson to discuss how to become a master of lighting. Johnson is an experienced filmmaker with a well rounded...

Marketscale Creates: YouTube’s Past, Present, and Future Role in Fostering a Media Career

https://fast.wistia.com/embed/medias/rmokpt97q6.jsonphttps://fast.wistia.com/assets/external/E-v1.js   YouTube is an often overlooked social media platform, disregarded for the more digestible, quickly-consumable content of Instagram or Twitter. But for videographers and cinematographers, it’s a primary tool for...

Epic Games Gets Fortnite Fans to Fight Apple’s App Store: Business Casual

Apple’s products have been so well designed, the company has acquired over a billion users. With that captive audience, Apple keeps users from straying by creating a single point...
In-Focus

In Focus: A New Video Production Podcast

https://fast.wistia.com/embed/medias/ekrrbw5gml.jsonphttps://fast.wistia.com/assets/external/E-v1.js   On the first episode of In Focus, host Josh Brummett sat down with fellow MarketScale creative Steve Palaia, Senior Creative Lead, to discuss the latest camera technology from Sony...

Cinemark CEO Doesn’t Thinks AMC’s Release Deal Will Disrupt Exhibition Ecosystem: Business Casual

https://api.podcache.net/embedded-player/sh/62a62cd6-e2ab-49ca-bba8-06b799e6a71f/ep/9d7afaf1-1a42-4fc4-940d-95d7f714eab3 .redcircle-link:link { color: #ea404d; text-decoration: none; } ...

Redesigning Entertainment Venues for the Future

Welcome to Salary Capped, presented by MarketScale, where we explore the intersection of business and sports. Each week Tyler Kern will chat with the leaders, marketers and inventors that are powering sports into...

What Will the New Sustainability in Sports Look Like?

Welcome to Salary Capped, presented by MarketScale, where we explore the intersection of business and sports. Each week Tyler Kern will chat with the leaders, marketers and inventors that are powering sports into...

Is TikTok’s Time Really Up?: Business Casual

https://api.podcache.net/embedded-player/sh/62a62cd6-e2ab-49ca-bba8-06b799e6a71f/ep/3c74e991-e862-4ac1-bf1d-1fafb3ce6396 .redcircle-link:link { color: #ea404d; text-decoration: none; } ...

Sony and Microsoft, The Console Price Cold War: Business Casual

https://api.podcache.net/embedded-player/sh/62a62cd6-e2ab-49ca-bba8-06b799e6a71f/ep/dee7a7d5-2e8e-42d4-8a3b-c3e78d5ed53d .redcircle-link:link { color: #ea404d; text-decoration: none; } ...

The Benefits of SmartCells Solutions for Physical Therapy, Athletic Training, and Rehabilitation

//feeds.backtracks.fm/global/client/marketscale/embed.min.js Physical therapists searching for new ways to reduce the impact on athletes’ joints during rehabilitation workouts may have a new tool in their arsenal with SmartCells Cushioning Technology. SATECH designed...

Netflix Puts Trademark Boots on Space Force Name, Edging Out U.S. Military: Business Casual

https://api.podcache.net/embedded-player/sh/62a62cd6-e2ab-49ca-bba8-06b799e6a71f/ep/dda86d99-56c1-40fa-a40e-4ef3e3779243 .redcircle-link:link { color: #ea404d; text-decoration: none; } ...

CrossFit’s CEO Scandal Put the Company and Brand on a Slippery Slope: Business Circle

https://api.podcache.net/embedded-player/sh/62a62cd6-e2ab-49ca-bba8-06b799e6a71f/ep/ee1bd518-98bf-40fc-a8a7-4e272ab46a69 .redcircle-link:link { color: #ea404d; text-decoration: none; } ...

Business Casual: HBO Max Launch: Feat or Flop?

https://api.podcache.net/embedded-player/sh/62a62cd6-e2ab-49ca-bba8-06b799e6a71f/ep/68a7d3c2-8cdb-469f-a464-3d9afd0beccb .redcircle-link:link { color: #ea404d; text-decoration: none; } ...