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college athletics

Is Compensation Coming to College Athletics?

NCAA President Mark Emmert has indicated that big changes could be on the horizon for college athletics. In a move that surprised many, Emmert along with the board of governors...
freelance editor's software toolkit

Looking Through a Freelance Editor’s Software Toolkit

The typical two-hour movie that audiences enjoy across the world daily is the culmination of a year or multi-year process. Projects fit for the big screen or the flat...

MarketScale Exclusive: How Data Drives Formula 1 Both On and Off the Track

Formula 1 has launched the careers of worldwide superstars like Lewis Hamilton, Michael Schumacher, and Jackie Stewart. In 2018 alone, over 4 million people worldwide attended one of the...

Leaders Driving Change at SXSW: Part Three

Keep Austin Weird. That phrase is plastered all around the state capital of Texas and its people take it to hear. The word ‘weird’ is subjective, but people in...

Decision Makers: Building the Model Program with TCU AD Jeremiah Donati

Over the last 20 years, the TCU athletic department has used a model of stability and constant progress to work its way into the national consciousness. Relegated to the...

United Nation of Fans: How the Sports Industry Can Break Global Barriers, with Darren...

People, wherever they are in the world, can connect with each other through sports; it's the world's universal language that transcends all. People who love competition are passionate about...

Rethinking Baseball: Saving America’s Pastime

A study published by Gallup found that only 9% of Americans list baseball as their favorite sport to watch. That's the lowest total since Gallup first started conducting this...

Creating the Daytona Experience

What will it look like to attend sporting events in the future? One thing is for sure, our world is becoming increasingly connected thanks to the availability of internet...

Reconnecting the Core of the Broadcast Industry with Keyur Parikh of GatesAir

Over the past several years, commercial audio codec products have improved and expanded their reach, especially within the radio broadcasting industry. As many radio broadcasting stations continue their transition...

MarketScale Sports & Entertainment 02/15/19: Connecting Daytona International Speedway

What goes on behind the scenes of the biggest sporting events in the world? For every successful event there are a myriad of logistics that have to be worked...