Leaders Driving Change at SXSW: Part Three

Keep Austin Weird. That phrase is plastered all around the state capital of Texas and its people take it to hear. The word ‘weird’...

MarketScale Exclusive: How Data Drives Formula 1 Both On and Off the Track

Formula 1 has launched the careers of worldwide superstars like Lewis Hamilton, Michael Schumacher, and Jackie Stewart. In 2018 alone, over 4 million people...

Decision Makers: Building the Model Program with TCU AD Jeremiah Donati

Over the last 20 years, the TCU athletic department has used a model of stability and constant progress to work its way into the...

United Nation of Fans: How the Sports Industry Can Break Global Barriers, with Darren...

People, wherever they are in the world, can connect with each other through sports; it's the world's universal language that transcends all. People who...

Rethinking Baseball: Saving America’s Pastime

A study published by Gallup found that only 9% of Americans list baseball as their favorite sport to watch. That's the lowest total since...

Creating the Daytona Experience

What will it look like to attend sporting events in the future? One thing is for sure, our world is becoming increasingly connected thanks...

Reconnecting the Core of the Broadcast Industry with Keyur Parikh of GatesAir

Over the past several years, commercial audio codec products have improved and expanded their reach, especially within the radio broadcasting industry. As many radio...

MarketScale Sports & Entertainment 02/15/19: Connecting Daytona International Speedway

What goes on behind the scenes of the biggest sporting events in the world? For every successful event there are a myriad of logistics...

MarketScale Sports & Entertainment 02/08/19: A Super Aftermath for the Super Bowl

Coming off of Super Bowl 53, it's safe to say that even with a slow game and mixed reviews on the halftime performance, the...

Distributing the Next Best Tech for Boats with David Rose of Bennett Marine

On today's podcast, we spoke with David Rose, Director of Sales for Bennett Marine, about how their technology is shaping the future of the...