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The Key to Metal Detecting: “Dig A Lot of Holes”

Stories about hidden caches of money and valuables from the western settlers and easterners riding the rails float around Montana for young men and women like George Wyant. These stories...

Kobe Bryant, Super Bowl LIV, and Major League Baseball’s Sign-Stealing Scandal: Salary Capped

Welcome to the premier episode of Salary Capped by MarketScale. This podcast takes a look at the business side of sports. At the tip-off, host Tyler Kern paid his...

Discover the Truth: Metal Detecting Through a Kid’s Eyes with 8-Year-Old Emily Copeland

It's tempting to say Emily Copeland is not like other 8-year-olds, but the truth is she's a curious, inquisitive little girl like any other. She just has the right tools...

Discover the Truth: Finding the Right Metal Detector For Beach and Land Detecting

The name Michele Maher probably doesn't ring a bell, but metal detector enthusiasts would know her better by the nickname "Gypsy" she uses on her YouTube channel Zero Discrimination...

Discover the Truth: Gold Prospecting and Dump Hunting with Metal Detectors

Maybe Carlotta Brandenburg is a lucky charm for fellow treasure hunters who seem to find one particular kind of relic when she's around. On this episode of Discover the Truth,...

LSU’s Offense by the Numbers

LSU defeated Clemson by a score of 42-25 to capture the 2020 College Football Playoff National Championship. The performance touched off a number of debates about this LSU team's place...

What Does it Take to Host a Super Bowl?

Some see the Super Bowl as the pinnacle game on the NFL's yearly calendar, and others see it as an excuse to watch some hilarious commercials with their friends....

The Most Memorable Notes in Martin Guitar’s History

Ever since the founder of the guitar company that bears his name moved from Europe to the Lehigh Valley in 1839, C.F. Martin and the town of Nazareth, Pennsylvania...

How Augmented Reality Can Grow in Sports

Sporting arenas may be a long way away from equipping each seat with an augmented reality (AR) headset, but the technology has become part of the game day experience...

B2B News Update: A Decade of Rent, and a Major Sports Acquisition

With just two weeks left in the decade, the data is in on just about every business category. Rent Café tallied the numbers on residential construction and found that 2.4...

Randy Grimes Talks Opioids, Addiction, and Recovery – Part 1

Randy Grimes joins this episode of I Don't Care with Kevin Stevenson for the first of a two-part interview discussing his career in the NFL, addiction to opioids, and...

Using Data to Breakdown the College Football Playoff

Now that we know the four teams in the College Football Playoff what is the data telling us about the matchups? On this episode of Diving into Data, MarketScale's...

Today in B2B: A Major Partnership ‘Kicks Off’

Here are the top B2B headlines for Monday, Dec. 9. As one might expect given the time of year, we once again start with the retail industry. We’re not talking...

Projecting the College Football Playoff

It's the time of year when fans of college football are glued to their TVs, desperately hoping for their teams to play well and reach the College Football Playoff....

A Look Through the Lens: When A Sport Becomes A Science with Captain James...

Sports are, generally speaking, the first experience people have with teamwork and competition. On this episode of A Look Through the Lens podcast, Captain James Marko, charter captain and...

Business Casual: Disney+ and Drones Make Historic Debuts

On this episode of Business Casual, hosts Geoffrey Short and Daniel Litwin break down the significance of three important debuts. First, in Oklahoma, a drone flight that could have major...

Discover the Truth: Advice for Young Metal Detector Hobbyists

You can usually spot Jocelyn Elizabeth a mile away. On a field of dozens of hobbyists using Garrett metal detectors, she’s typically the only young woman on the field...

The Building Blocks of a Bigger Formula 1 Brand

Every second counts in professional auto racing. While the drivers must be skilled to shave off fractions of a second at every turn, their pit crews work against the...

Using Data to Create Sports Ecosystems

Sports organizations have gotten increasingly smart about their use of data to build an ecosystem within their stadiums. This data allows for personalization and simplifies the customer experience. On this...

Business Casual: Twitter Bans Political Ads

Twitter CEO Jack Dorsey announced that the social media outlet had decided to ban all political and issue advertisements as of November 22. Is this a wise move in...

Business Casual: The NCAA Opens the Door for Athletes to be Compensated

The NCAA voted unanimously to allow its players to financially benefit from the use of their image, likeness, and name. This vote comes after the governing body of college...

How Data Drives Formula 1 Both On and Off the Track

UPDATE: With Formula 1 United States Grand Prix taking place in Austin, Texas on Sunday, Nov. 3, MarketScale wanted to revisit our conversation with Max Metral, Insight Manager for...

MarketScale Exclusive: How Data Drives Formula 1 Both On and Off the Track

Formula 1 has launched the careers of worldwide superstars like Lewis Hamilton, Michael Schumacher, and Jackie Stewart. In 2018 alone, over 4 million people worldwide attended one of the...

How Dr. Daniel Laby of SportsVision NYC Created a Whole Category of Moneyball for...

Do athletes have a sixth sense when it comes to anticipating a penalty kick or deciphering whether to swing at an iffy strike zone pitch? Yes and no --...

Coffee with Creatives: Tapping Into the Esports Ecosystem with XR Sports Group

Hosts Erin Patton and Tyler Kern were joined on this episode of Coffee with Creatives by Kedreon Cole and Dom Bookman of XR Sports Group to discuss the growth...