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Epic Games Expands Its Physical Footprint with New HQ

https://fast.wistia.com/embed/medias/s4dhdjqck6.jsonphttps://fast.wistia.com/assets/external/E-v1.js  Fortnite developer Epic Games is cashing in on $1.78 billion in funding it received in 2020, acquiring an 87-acre property for $95 million on which it plans to build...

AMC Working to Avoid Bankruptcy as COVID Slowdown Continues

https://fast.wistia.com/embed/medias/a5srapzoto.jsonphttps://fast.wistia.com/assets/external/E-v1.js  Theater chain AMC, already in debt due to luxury upgrades to its theaters prior to the onset of the COVID-19 pandemic, is still desperate for cash. It’s projected that the...

HBO Max Expands it Reach to Roku

https://fast.wistia.com/embed/medias/eqc5i6208j.jsonphttps://fast.wistia.com/assets/external/E-v1.js Nearly seven months after HBO Max's debut, it’s finally available on Roku, the leading OTT (over the top) screening platform with over 46 million active users. As reported in Variety, this...

Kentucky Mens Basketball Locks in a New Recovery Technology Partner

https://fast.wistia.com/embed/medias/umnxonfzm4.jsonphttps://fast.wistia.com/assets/external/E-v1.js  Athletes push their bodies to the limits, needing the best options for recovery. Technology is now revolutionizing this. Hyperice offers percussion technology to relieve muscle pain, stiffness, and soreness. After working...

ESPN Podcasting Has a Record Year

https://fast.wistia.com/embed/medias/3ubbi3iw1t.jsonphttps://fast.wistia.com/assets/external/E-v1.js  From audioblogging in the 1980s to the first digital audio podcast of 2004, the powerhouse audio medium of podcasting has grown exponentially since its humble beginnings. As of 2020,...

Making Sports More Active in the Digital Age

The fans remember the highlights but the franchises remember the technology, data, and inventions that powered their season. Host Tyler Kern sits down with the innovators, leaders and founders...

Dublin-based Flutter Entertainment Bets Big on FanDuel & US Sports Betting Market 

https://fast.wistia.com/embed/medias/vsfk2zpb1n.jsonphttps://fast.wistia.com/assets/external/E-v1.js  Live sports entertainment took a big hit from the pandemic. But sports betting and fantasy leagues have bridged the gap for fans, serving as a means for fostering fandom...

Photography is a Never-Ending Learning Process

This is In Focus, by MarketScale. A podcast by video professionals for video professionals, putting in focus the topics, teachers and tips guiding the video industry today. With your...

Ticketmaster Prepares a Tech-Enabled Way for the Show to Go On

https://fast.wistia.com/embed/medias/5ae1f09dz9.jsonphttps://fast.wistia.com/assets/external/E-v1.js  Live events, from sports games to theater to music concerts, seem like a distant memory. These common group gatherings have all but disappeared since the COVID breakout in March...

Being Thankful for Sports in an Unusual Year

The fans remember the highlights but the franchises remember the technology, data, and inventions that powered their season. Host Tyler Kern sits down with the innovators, leaders and founders...

AMC Launches New Private Rental Program to Drive Business

https://fast.wistia.com/embed/medias/witudym2ej.jsonphttps://fast.wistia.com/assets/external/E-v1.js The Entertainment industry has been particularly hard hit by the pandemic, and still struggles today as large crowds continue to be dangerous environments. In search of additional sources of...

Through the Lens: How Video Is Reshaping Content

https://fast.wistia.com/embed/medias/bdp367de9v.jsonphttps://fast.wistia.com/assets/external/E-v1.js The growth and opportunity of video production have fundamentally changed the concept of content. It’s a powerful marketing tool for business. Consumers spend, on average, six hours and 48 minutes...

Crafting a Career as a Woman in Video & Film

https://fast.wistia.com/embed/medias/fw1sodk752.jsonphttps://fast.wistia.com/assets/external/E-v1.js  The industry of video production seems synonymous with bearded, tattooed, long-haired men toting cameras and talking gear shop. But there are women working behind the lens. Though still a...

YouTube’s Past, Present, and Future Role in Fostering a Media Career

https://fast.wistia.com/embed/medias/f1yakcr3fn.jsonphttps://fast.wistia.com/assets/external/E-v1.js YouTube is an often overlooked social media platform, disregarded for the more digestible, quickly-consumable content of Instagram or Twitter. But for videographers and cinematographers, it’s a primary tool for...

Disney Parks Cut Labor Force by 28,000 Amid Difficult Recovery

https://fast.wistia.com/embed/medias/qi57gk4lsy.jsonphttps://fast.wistia.com/assets/external/E-v1.js Disney theme parks are becoming a small world after all as the company announces a massive round of layoffs to its part-time employees. According to the BBC, Disney lost...

Starting and Growing Your Own Production Company

https://fast.wistia.com/embed/medias/wkofhttfwz.jsonphttps://fast.wistia.com/assets/external/E-v1.js   On this episode of In Focus by MarketScale, host and MarketScale Senior Director, Video Production Josh Brummett was joined by Panther City Media Owner Abigail Nelson. Fort Worth, Texas-based Panther...

Epic Games Teams Up with Developers to Take a Bigger Bite out of Apple

https://fast.wistia.com/embed/medias/u8as57lxbx.jsonphttps://fast.wistia.com/assets/external/E-v1.js  In this Business Casual segment, Daniel Litwin and Tyler Kern weigh in on some updates to the public battle between Epic Games & Apple over the latter's app store...

An Unusual Lack of Data Will Impact Football for Years to Come

https://fast.wistia.com/embed/medias/5ano4szuhk.jsonphttps://fast.wistia.com/assets/external/E-v1.js   On this segment of Diving Into Data with host Thomas Riley, MarketScale Senior Director, Analytics, tackles a big topic, particularly in American life and culture – football. In particular, Riley...

Professional Cheeseburger Taster Job is a Case in Creative Marketing

https://fast.wistia.com/embed/medias/a7ckft7dj4.jsonphttps://fast.wistia.com/assets/external/E-v1.js Everyone has their own definition of “dream job,” but for fans of all-American food, there’s no better job than “Cheeseburger Tester.” According to CNN, the casino review site, BonusFinder,...

Measuring the Full Impact of Decreased Capacity Allowances at Theme Parks

https://fast.wistia.com/embed/medias/in3db7q4j8.jsonphttps://fast.wistia.com/assets/external/E-v1.js On this episode of The Suite Spot, hosts Carlos Vargas, Howard Holton and Paul Lewis dive into a topic that might seem off the beaten path – but that’s relevant to any organizational leader. By...

DraftKings Expands its Pro Sports Market Share with New Partnerships

https://fast.wistia.com/embed/medias/y35gy8cyi9.jsonphttps://fast.wistia.com/assets/external/E-v1.js  Sports fans have been satiating their craving for the stadium by participating in online sports betting and fantasy sports as the pandemic prevents large gatherings. Virtual sports events are...

Directing On Set: Sharing Your Vision to Talent and Crew

https://fast.wistia.com/embed/medias/zjmjd7z56m.jsonphttps://fast.wistia.com/assets/external/E-v1.js On this episode of In Focus, host Josh Brummett, MarketScale Sr. Director, Video Production was joined by MarketScale Video Production Specialist Dylan Tidmore, who has vast experience in a...

How AR and VR Will Change the Experience of Watching Sports

https://fast.wistia.com/embed/medias/lfh5f34wph.jsonphttps://fast.wistia.com/assets/external/E-v1.js The sports fan experience has been evolving, with the help of technology, for years. This evolution has launched state of the art venues and novel ways to engage. However,...

The Pressure is Off: Reducing the Impact on Athletes’ Joints Through SmartCells

https://fast.wistia.com/embed/medias/ph3vbatj6e.jsonphttps://fast.wistia.com/assets/external/E-v1.js  COVID-19 all but stopped amateur and professional sports at all levels of competition. Slowly, sports are returning, and with that time off comes the added risk of injury. How...

Elevating Your Image Through Lighting

https://fast.wistia.com/embed/medias/ebdcgr4bh7.jsonphttps://fast.wistia.com/assets/external/E-v1.js   Josh Brummett, MarketScale Senior Director of Video Production, hosted Duncan Johnson to discuss how to become a master of lighting. Johnson is an experienced filmmaker with a well rounded...