How North Texas is Bursting on to the National Scene
Division, I college athletics is incredibly competitive, but success today is not just measured by an end zone scoreboard.
The Business of College Sports
The business side of college sports has...
MarketScale Mornings: Erin Patton on Building the Jordan Brand
fdsa This week on MarketScale Mornings LIVE from the Bank of America Building in downtown Dallas hosts Tyler Kern and Daniel Litwin were joined by Erin Patton, Founder of AMPlifi Sports and...
Heinz Field May be Losing Its Namesake: How B2B Companies Can Capitalize
HighlightsHeinz is expected to walk away from renewing its naming rights for the Pittsburgh Steelers' stadium.
The current deal in place has Heinz paying roughly $2.8 million per...
Creating a Broadcast Standard for eSports
For years Pro AV applications have enhanced the sports world. From video boards to auditory cues, the atmosphere within arenas has changed markedly as technology has become more ubiquitous.More...
MarketScale Mornings: Marty Turco’s Move from the Ice to the Boardroom
To retire before the age of 40 is a dream for many professionals. But for a professional athlete, working until then is a sign of lengthy career. By the...
What Robots are up to in the Nike House of Innovation in Shanghai
Nike stores are known for their interactivity and innovative sportswear, and now robots are even getting in on the action.This video comes from Stephen Hekman, Vice President of Retail...
Behind the Screens with the Dallas Stars: Method Behind the Madness
Spontaneity and a feel for the moment has been a significant part of how the Dallas Stars entertainment team has made its name around the National Hockey League. While...
Behind the Screens with the Dallas Stars: The Psychology Behind Fan Participation
First-time attendees are common at hockey games in Dallas. Therefore, the Stars’ entertainment team realizes that it has just the duration of one game to make an impression on...
Behind the Screens with the Dallas Stars: How Content Creates A Rivalry
Although it is being phased out of the game as the years go on, fighting is still something hockey is known for. A well-timed bout can change the trajectory...
Behind the Screens with the Dallas Stars: The Star Away From the Ice
It takes an entire team of people to create the atmosphere that the Dallas Stars produce each night. Still, there is a face of the operation, and that is...
Behind the Screens with the Dallas Stars: MVP (Most Valuable Puck)
It is hockey tradition that the three stars of each evening’s match are recognized by the fans. One at a time, each star takes a step back onto the...
Behind the Screens with the Dallas Stars: Calling the Shots
Some of the most important members in the Dallas Stars organization do not see a game in-person the entire season. Such is the case with Video Director Terri McCormack....
Behind the Screens with the Dallas Stars: Changing the Atmosphere on the Fly
The Stars may not have turned Dallas into a pure ‘hockey town’ but they have endeared themselves to the people of their city because of pure entertainment. Win or...
Throwing Retail A Curveball
In recent years, analytics has changed the way Major League Baseball teams approach the sport. In the world of baseball retail, one company is using a similar approach to...
Behind the Screens with the Dallas Stars: How Fans Light Up The Ice
With 41 regular season home games each year it can be hard to make every event a unique experience. The jumbotron is universally accepted as the method of choice...
The Fastest 90 Seconds in Hockey: Celena Rae’s Sprint for Stars Fans
Live entertainment can be described as a high-wire act without a net underneath. There is no margin for error and the slightest delay can completely derail an act.For the...
Behind the Screens with the Dallas Stars: How Grubes Gets Fans in the Groove
In most sporting arenas, music is used as a way to simply fill lulls in the action. For Dallas Stars DJ Michael Gruber, it is an opportunity to create...
Behind the Screens with the Dallas Stars: An Entertainment Experience that Goes Beyond the...
When leaving a professional sporting event, the chatter of exiting fans is often dominated by the turning points of that night’s game. Even an unaware pedestrian can determine the...
Why Super Bowl LIII Is Like Nothing We’ve Ever Seen Before
For those who would rather not spend the minimum $2,225 it costs per ticket to get into Mercedes-Benz Stadium for Super Bowl LIII on Sunday, CBS has got them covered. Head...
A Guide to Super Bowl LIII Commericals
Have The Slots Gotten Too Expensive?
Coca-Cola will not run an ad during the Super Bowl this year. Instead the iconic beverage company will show a commercial before the game starts....
For NHL Teams, A Chip Is Now More Valuable Than the Puck
Hockey is one of the fastest sports to play and watch. Unlike a football being thrown in the air or a neon yellow soccer ball on a green field,...
YouTube TV Expands Nationwide in Time for the Super Bowl
YouTube TV expands nationwide in Time for the Super Bowl. The streaming TV service has expanded to 95 additional markets. YouTube TV is now available in 98% of the...
Netflix Continues to Grow Globally Despite Price Increases
Netflix continues to grow globally despite price increases. According to the streamer, nearly 9 million new accounts were added after it was revealed the price of the most popular subscription...
Interview | ITN Productions
Head of Post Production, Olly Strous, discusses how cineXtools has improved ITN Production’s delivery workflow.“cineXtools has completely revolutionized the way we work and we wouldn’t be able to operate...
Facebook to Make Big Investment in Local News Organizations
Facebook is set to make a big investment in local news organizations, the company said in a statement. The move follows a similar effort by Google last year, who...