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video

How Large Scale Displays Have Impacted Modern Event Spaces

In 2019, the Chase Center in San Francisco—the new home of the Golden State Warriors—opened its doors for the 2019-2020 season. A state-of-the-art facility that takes up four-plus city...
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Transforming Globe Life Park for the XFL’s Dallas Renegades

For 25 years, Globe Life Park was the home of the Texas Rangers, experiencing two runs to the World Series, a perfect game thrown by Kenny Rogers, and an...
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The Ramifications of the Houston Astros Cheating Scandal with John Allgood

MarketScale’s Tyler Kern was joined by the Academic Director of the Executive MS in Sports Business program at Temple University, John Allgood, to discuss the fallout of the Houston...
Home plate on a baseball fieldvideo

UPDATE: Reverchon Ballpark in Dallas Gets Another Second Chance

   Reverchon Park in Dallas has been a local sports staple for 100 years, and the famous ballpark has certainly seen its share of high and low points over the...
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Made in America: Martin Guitars

Few towns are as tied to an industry or a company as Nazareth, Pennsylvania is to its guitars and C.F. Martin Guitar Co.  The company’s founder and namesake came to America from central Europe...
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Made in America: Martin Guitars, Coming Dec. 19

 Why stay in America? In today’s global marketplace there are are still companies surviving and thriving right in our own backyard. We’re hitting the road in search of America’s most...
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Artificial Reality, Virtual Reality, Authentic Reality: Why Guests Want More Than Technology

When walking through a Harry Potter or Star Wars attraction at an amusement park, it may seem like an escape from reality. Park guests can immerse themselves in another...
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Giving the Gift of Discovery this Holiday Season

It is officially gift giving season in the United States, and across the country people will be on the receiving end of gestures that could change their lives. One item...
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Why Athletes Are Exercising Their Minds to Gain an Edge

A better understanding of training and development has transformed what athletes look like. While they still must stay in top shape, the edge no longer goes to whoever is...
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Is “Authentic Reality” Next in Entertainment?

Augmented reality (AR) and virtual reality (VR) have become popular vehicles for content creation in and outside of amusement parks. They are able to transport consumers to new worlds...
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How IPs and Technology are Delivering on Storytelling at Amusement Parks

Today’s entertainment landscape is as bountiful as it has ever been. With competition coming from new arenas like streaming services, theme parks have reimagined themselves to stay attractive. This...
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Reshaping the VR Narrative in Amusement Parks with Bob Cooney

It is no longer uncommon to see a virtual reality experience in any number of entertainment or educational avenues. The technology has become more flexible and consumers have gained...
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How Artificial Intelligence is Solving the Problem of Bias

As 2019 comes to a close, there will be plenty of lists ranking the best of any given category. The business world is no exception. Typically these results are determined...
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Determining Marketing ROI for Esports and Emerging Platforms

Sports have always provided a strong advertising avenue for brands big and small. However, measuring the return on investment of an ad placement has always to some degree been...
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How Drones are Revamping Golf Course Care

    Golf is a science. The mechanics of a golfer’s swing have been broken down and reimagined for centuries, but that pales in comparison to the details of golf course...
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How a Baseball Retailer Found Its Way to the Field of Dreams

    When baseball lifestyle apparel brand Baseballism opened in 2006, it was a dream opportunity for its founders, a group of former college baseball players. Thirteen years later that dream is...
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The Biggest Events This Week in B2B

Industrials lead the way this week with FABTECH taking place in Chicago, Illinois from November 11-14. FABTECH is North America’s largest metal forming, fabricating, welding and finishing event, so expect...
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Formula 1 Expands its Reach to Texas

  Formula 1 has returned to the U.S. for this weekend’s United States Grand Prix in Austin, Texas. Austin has been the host of the lone Grand Prix in the...
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3 Things You Need to Know This Week in B2B

   Consumers have grown accustomed to two-day or even same-day shipping from e-commerce retailers, and now B2B companies are getting more attention in distribution. UPS notched a 3.4 percent increase in...
The XFL is back and primed for successvideo

Inside the XFL with the President of the Dallas Renegades

  The XFL made a big splash with its inaugural draft. More than 1,000 players were able to be selected in the 10-round draft. Unlike the NFL Draft, each round...
Base on a Baseball Fieldvideo

Using Sports and Rock and Roll to Rebuild a Cultural Icon

Friends of Reverchon Park Update - Gerry Mecca   The Friends of Reverchon Park, a Dallas organization whose mission is to preserve the park and restore a local baseball field to...
Metlife Stadium, a modernized stadiumvideo

Modernizing Sports Arenas and How Venues Have Evolved

  WiFi, mobile ordering and targeted advertisements are commonplace at many sports arenas today, but that wasn't the case as recently a few years ago. The demand for interactivity in...
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The Pitch: Connecting America Through Baseball and Pro AV

The National Pastime Baseball has been part of American society for generations. The national pastime is a staple in the country’s history, but its future may depend on its ability...
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MarketScale Mornings: eSports Will Be the Beginning of Smaller Stadium Designs

  Esports connects its global audience virtually, but increasingly cities are looking to couple competitive gaming and a physical presence. Philadelphia, Arlington, Texas and other metropolises across the United States have...
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How North Texas is Bursting on to the National Scene

    Division I college athletics is incredibly competitive, but success today is not just measured by an end zone scoreboard. The Business of College Sports The business side of college sports has...