Contact Us
video

Creating a Broadcast Standard for eSports

For years Pro AV applications have enhanced the sports world. From video boards to auditory cues, the atmosphere within arenas has changed markedly as technology has become more ubiquitous. More...
video

MarketScale Mornings: Marty Turco’s Move from the Ice to the Boardroom

  To retire before the age of 40 is a dream for many professionals. But for a professional athlete, working until then is a sign of lengthy career. By the...
nike store robotsvideo

What Robots are up to in the Nike House of Innovation in Shanghai

  Nike stores are known for their interactivity and innovative sportswear, and now robots are even getting in on the action. This video comes from Stephen Hekman, Vice President of Retail...
method behind the madnessvideo

Behind the Screens with the Dallas Stars: Method Behind the Madness

   Spontaneity and a feel for the moment has been a significant part of how the Dallas Stars entertainment team has made its name around the National Hockey League. While...
video

Behind the Screens with the Dallas Stars: The Psychology Behind Fan Participation

  First-time attendees are common at hockey games in Dallas. Therefore, the Stars’ entertainment team realizes that it has just the duration of one game to make an impression on...
video

Behind the Screens with the Dallas Stars: How Content Creates A Rivalry

  Although it is being phased out of the game as the years go on, fighting is still something hockey is known for. A well-timed bout can change the trajectory...
video

Behind the Screens with the Dallas Stars: The Star Away From the Ice

  It takes an entire team of people to create the atmosphere that the Dallas Stars produce each night. Still, there is a face of the operation, and that is...
video

Behind the Screens with the Dallas Stars: MVP (Most Valuable Puck)

  It is hockey tradition that the three stars of each evening’s match are recognized by the fans. One at a time, each star takes a step back onto the...
video

Behind the Screens with the Dallas Stars: Calling the Shots

  Some of the most important members in the Dallas Stars organization do not see a game in-person the entire season. Such is the case with Video Director Terri McCormack....
video

Behind the Screens with the Dallas Stars: Changing the Atmosphere on the Fly

  The Stars may not have turned Dallas into a pure ‘hockey town’ but they have endeared themselves to the people of their city because of pure entertainment. Win or...