What Robots are up to in the Nike House of Innovation in Shanghai
Nike stores are known for their interactivity and innovative sportswear, and now robots are even getting in on the action. This video comes from Stephen Hekman, Vice President of Retail...
Behind the Screens with the Dallas Stars: Method Behind the Madness
Spontaneity and a feel for the moment has been a significant part of how the Dallas Stars entertainment team has made its name around the National Hockey League. While...
Behind the Screens with the Dallas Stars: The Psychology Behind Fan Participation
First-time attendees are common at hockey games in Dallas. Therefore, the Stars’ entertainment team realizes that it has just the duration of one game to make an impression on...
Behind the Screens with the Dallas Stars: How Content Creates A Rivalry
Although it is being phased out of the game as the years go on, fighting is still something hockey is known for. A well-timed bout can change the trajectory...
Behind the Screens with the Dallas Stars: The Star Away From the Ice
It takes an entire team of people to create the atmosphere that the Dallas Stars produce each night. Still, there is a face of the operation, and that is...
Behind the Screens with the Dallas Stars: MVP (Most Valuable Puck)
It is hockey tradition that the three stars of each evening’s match are recognized by the fans. One at a time, each star takes a step back onto the...
Behind the Screens with the Dallas Stars: Calling the Shots
Some of the most important members in the Dallas Stars organization do not see a game in-person the entire season. Such is the case with Video Director Terri McCormack....
Behind the Screens with the Dallas Stars: Changing the Atmosphere on the Fly
The Stars may not have turned Dallas into a pure ‘hockey town’ but they have endeared themselves to the people of their city because of pure entertainment. Win or...
Throwing Retail A Curveball
In recent years, analytics has changed the way Major League Baseball teams approach the sport. In the world of baseball retail, one company is using a similar approach to...
Behind the Screens with the Dallas Stars: How Fans Light Up The Ice
With 41 regular season home games each year it can be hard to make every event a unique experience. The jumbotron is universally accepted as the method of choice...