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video

Health in A Rock ‘n’ Roll World with Jaret Reddick of Bowling for Soup

  It’s the first video episode of “I Don’t Care” and we’re starting strong! Join Kevin as he talks with Jaret Reddick, the founder, lead singer, guitarist and songwriter of Bowling for Soup. Jaret takes Kevin through his...
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Gym Owners Share Strategies for Reopening in the Wake of COVID-19

  As cases of COVID-19 continue to pop up throughout the United States and elsewhere, gyms are being forced to reckon with a difficult question – how can they reopen...
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How Will Sports Leagues Measure Success in 2020? Salary Capped

Welcome to Salary Capped, presented by MarketScale, where we explore the intersection of business and sports. Each week, host Tyler Kern will chat with the leaders, marketers and innovators powering sports into the future. Kern...
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Creating the “Siri” of Fantasy Football: Salary Capped

  Welcome to Salary Capped, presented by MarketScale, where we explore the intersection of business and sports. Each week, host Tyler Kern will chat with the leaders, marketers and innovators that are powering sports...
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What Can the Major Broadcasters Learn from eSports?

Sports in America are finally resuming and Major League Baseball hopes to hit a grand slam with its return this week. But the games will have a different feeling...
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The Role of Athletes in the Business of Sports Technology

  For successful companies to continue to thrive, they often find unique opportunities to diversify, while staying true to their brand. The Lululemon acquisition of fitness start-up Mirror provides such...
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Salary Capped: Does Limiting Touchpoints Mean Limiting Access within Stadiums?

Now that sports are starting up again around the globe. How do we analyze and limit the number of touch points the athletes have during the course of their...
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The Strategy Behind Lululemon’s Pivot to Fitness Technology

  Boasting more than 340,000 subscribers with classes that are streamed for over 4 million minutes each month, as well as the certification of over 1,300 viewers to become teaching...
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Creating a More Mobile Friendly Stadium Experience: Salary Capped

It is Friday! But we have a special edition of Salary Capped. For the last several years, stadiums have been shifting the stadium experience from the traditional ticket stub and...
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Can Stadiums Automate Social Distancing?

  Welcome to Salary Capped, presented by MarketScale, where we explore the intersection of business and sports. Each week, Tyler Kern will chat with the leaders, marketers and inventors powering...
video

Reinventing the Experience of Baseball: Salary Capped

  Welcome to Salary Capped, presented by MarketScale, where we explore the intersection of business and sports. Each week, Tyler Kern will chat with the leaders, marketers and inventors that are powering sports into...
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Redefining Stadium Security: Salary Capped

https://marketscale-4.wistia.com/medias/rj2qcuawq8 Welcome to Salary Capped, presented by MarketScale, where we explore the intersection of business and sports. Each week Tyler Kern will chat with the leaders, marketers and inventors that are powering sports into...
video

How Will Stadiums Balance Occupancy, Operations and Experience: Salary Capped

  Welcome to Salary Capped, presented by MarketScale, where we explore the intersection of business and sports. Each week Tyler Kern will chat with the leaders, marketers and inventors that...
video

AMC’s Potential Buyout by Amazon Rocks Stocks and the Movie Industry

  Cinema chains and smaller exhibitors have been thrust into a financial bind with movie theaters around the world closed due to the COVID-19 crisis. In fact, the movie theater...
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What Theme Parks Can Learn From Disney Shanghai’s Reopening

  As the world begins to open up, the future of Disney and other theme parks is uncertain. In this interview the Voice of B2B, Daniel Litwin, chats with Disney...
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COVID-19’s Effect on Theaters and the Moviegoing Industry

  UCLA School of Theater Film & Television Lecturer Glenn Williamson joined Voice of B2B Daniel Litwin remotely for this MarketScale interview, taking a look at how the spread of...
Garrett Metal Detectors ACE Apex Broadcastvideo

How Garrett Metal Detectors Broke New Ground With the ACE APEX Live Broadcast

The key to success in any industry is innovation and a willingness to be first on the scene, so to speak – and live broadcast has jumped up to...
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Netflix Adds Nearly 16 Million New Customers

Netflix Adds Nearly 16 Million New Customers. The streaming platform reportedly added 15.77 million paid subscribers globally, nearly doubling analysts' estimates for the first quarter. The uptick in subscribers...
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Theme Parks and Crowd Handling May Never Be the Same After the COVID-19 Pandemic

    The COVID-19 pandemic makes us look at each other differently; we keep our distance, suspicious of whether others are contagious or not, isolated and atomized in our work and...
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How COVID-19 Is Affecting the CUSA and NIT Basketball Tournaments

When Wren Baker came to the University of North Texas in 2016, he was tasked with developing an answer for a question that had plagued the university for years:...
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How Large Scale Displays Have Impacted Modern Event Spaces

In 2019, the Chase Center in San Francisco—the new home of the Golden State Warriors—opened its doors for the 2019-2020 season. A state-of-the-art facility that takes up four-plus city...
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Transforming Globe Life Park for the XFL’s Dallas Renegades

For 25 years, Globe Life Park was the home of the Texas Rangers, experiencing two runs to the World Series, a perfect game thrown by Kenny Rogers, and an...
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The Ramifications of the Houston Astros Cheating Scandal with John Allgood

MarketScale’s Tyler Kern was joined by the Academic Director of the Executive MS in Sports Business program at Temple University, John Allgood, to discuss the fallout of the Houston...
Home plate on a baseball fieldvideo

UPDATE: Reverchon Ballpark in Dallas Gets Another Second Chance

   Reverchon Park in Dallas has been a local sports staple for 100 years, and the famous ballpark has certainly seen its share of high and low points over the...
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Made in America: Martin Guitars

Few towns are as tied to an industry or a company as Nazareth, Pennsylvania is to its guitars and C.F. Martin Guitar Co.  The company’s founder and namesake came to America from central Europe...