Geoff Short

Digital Editor MarketScale

Geoffrey Short is a digital editor with MarketScale in Dallas, TX. With a background in digital journalism, Geoffrey currently focuses on retail, hospitality, pro AV and AEC news, interviewing thought leaders, innovators and entrepreneurs in those fields.

Articles

Podcasts

The Modern Day Gold Rush in the Permian Basin

The recent discovery of a massive reservoir of oil in the Permian Basin has led to a modern-day gold rush. The discovery in West Texas helped the United States briefly become a net-exporter of oil for the first time in...

The Winners and Losers of America’s Trade War with China

The ongoing trade negotiations between the United States and China have the business world in a state of flux. Uncertainty is a condition in which no business wants to be in and in some cases, this uneasiness can shutter...

MarketScale Software & Technology 02/01/2019: Can AI Tell Naughty from Nice?

In the futuristic movie Minority Report starring Tom Cruise, the protagonist (played by Cruise) is able to see actions before they happen through a complex system of dreams and technology. This obviously leans strongly towards the fiction side of...

MarketScale Hospitality 02/13: Finding the Right Rewards Formula

There's no magic bullet for success in the hospitality industry. The challenge is finding the correct combination of the right ingredients. This is true whether you're running a restaurant, hotel, or airline. On today's episode of the MarketScale Hospitality...

MarketScale Retail 02/04/19: Super Bowls & Super Avatars

Today’s guests on the MarketScale Retail Podcast Show, Roland Memisevic and MarketScale's own Geoff Short, discuss two "super" aspects of retail: the use of intelligent avatars in brick-and-mortar stores, and the annual impact of the Super Bowl on the...

MarketScale Sports & Entertainment 02/01/19: From Blocking & Tackling to Blockchain

On this week's episode of the MarketScale Sports & Entertainment podcast, we take a look at the longterm viability of the sport of football and some of the people who are most affected by it with author Rob Ruck....

Videos