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Jeff Colton

SVP Global Sales Ioxus

Jeff has a 25 years of successful leadership as an energy storage Sale and Marketing executive with senior executive positions at General Electric, Sanyo Energy, Saft Battery, and Maxwell Technologies. Mr. Colton has built and lead international sales and marketing teams that have delivered over $1 Billion in energy storage product revenues with multiple technologies including Li-Ion, Nickel Metal Hydride, Nickel Cadmium, Lithium Manganese Dioxide, Flywheels and Ultracapacitors. While at Sanyo, Jeff lead the team that identified, captured and developed the first Apple PowerBook®️ notebook computer battery. Sanyo and Jeff’s team pioneered notebook battery technology working closely with Apple. Together Apple and Sanyo launched the first battery powered notebook computer branded the Apple PowerBook®️ and with it launched the notebook computer industry. Over time Jeff’s Apple PowerBook®️ win delivered over $500M in direct battery revenue to Sanyo. As VP of OEM Sales and Marketing for Saft Battery Jeff quickly rebuilt the Saft sales and marketing teams resulting in 28% revenue growth and 35% reduction in sales and marketing costs. Jeff’s aggressive actions leading the Saft sales and marketing teams helped Saft grow while overcoming brutal market incursions from low cost off shore suppliers. Colton’s sales and marketing leadership has consistently delivered impressive revenue growth, strong customer partnerships and successful new product development introductions. Jeff earned his Bachelor of Science in Business degree from the Rochester Institute of Technology in Rochester New York.

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