Luxury hospitality is no longer going to mean marble bathrooms and turn down service. To be able to appeal to today’s market properties need to be “smarter” than ever before. It’s becoming tougher for luxury hoteliers to deliver a clear value proposition to guests High end travelers now want experience based trips and not materialistic amenities. The new luxury will be defined by “Smart Luxury”. The travel industry will need to adjust their offering to entice what they can make younger travelers feel..