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Outdoor Electronic Message Centers for Healthcare Are a Great Way to Promote Your Practice

By
Denis McInerny
-
January 25, 2018
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It’s so easy to forget the simple tasks that have a huge impact on health, such as getting an annual flu shot or scheduling a teeth cleaning. But, an attractive, eye-catching outdoor LED sign is one of the best ways for healthcare providers to remind patients to schedule such services. Digital signage can display content that entertains, educates, and engages. Best of all, content can be fully customized.

Outdoor EMCs offer a number of important benefits for healthcare providers:

Promote services and products – You can add messages to advertise your most popular products and services, share current promotions and specials, and publicize upcoming events or news.

Promote your business – LED signs can be used to increase the visibility of your facility and highlight important information, such as additional locations, insurance providers you accept, hours of operation, and holidays you may be open.

Highlights awareness initiatives – Since it’s so easy to update, digital signage is great for promoting health awareness observances such as Breast Cancer Awareness Month or National Depression Screening Day.

Display healthcare reminders – You can use your EMC to remind the public of seasonal needs like getting an annual flu shot or getting their teeth whitened before wedding season begins.

Advertise medical alerts – If there is an outbreak of whooping cough or measles, digital signage allows you to inform the public and invite them in for a screening or vaccination.

Enhance your image – You want your healthcare practice to stand out from your competitors. Logos, bold colors, and photos can be easily added to your content to help promote and reinforce your brand, creating messaging that is memorable and powerful.

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Previous articleNumbers Don’t Lie: The Stats Show the Cost-Effectiveness of Digital Signage
Next articleManaging Your Carbon Footprint
Denis McInerny
Healthcare
Pro AV

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