Speaking personally as a consumer, sampling snack items is not always easy. Attending events can help. The small bags of pitted prunes on the table were an easy item to sample as were the almonds.
Ever since Blue Diamond’s push decades ago to make almonds a 'go-to' snack, I’m sure consumers have little excuse these days to avoid the tasty tree nut, other than perhaps personal preference. Almonds are everywhere, from snack items to sliced-and-diced ingredients. Aside from Blue Diamond’s marketing efforts with its genesis in the “can-a-week” campaign, the Almond Board of California deserves credit for boosting global almond consumption.