Ever since Blue Diamond’s push decades ago to make almonds a 'go-to' snack, I’m sure consumers have little excuse these days to avoid the tasty tree nut, other than perhaps personal preference. Almonds are everywhere, from snack items to sliced-and-diced ingredients. Aside from Blue Diamond’s marketing efforts with its genesis in the “can-a-week” campaign, the Almond Board of California deserves credit for boosting global almond consumption.

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