vanilla beans

This is according to a new report by Future Market Insights which states this is due in part to the popularity of vanilla beans within the food and beverage sector. 
 

The market is being driven by the bakery, ice cream, confectionery, and soft drink segments of the food and beverage industry. Vanilla is an exotic flavour, which is still at the forefront of consumer food preference due to its neutral taste and versatility in a wide range of food and beverage products.
 

Consumer demand for fortified as well as functional foods with health benefits is also rapidly growing. 

Read More at New Food Magazine