At a time in which Amazon has become all things to all people, providing them with everything from silver foil to movies, it has become increasingly difficult for many wine retailers to keep up with the corporate kingpin. The Seattle-based corporate giant bought Whole Foods in August of 2017 and plans to use it as its primary wine-delivery service.


A panel of wine industry professionals recently shared their perspectives—at the Direct to Consumer Wine Symposium held outside of San Francisco—on what winery executives can do to keep up with Amazon.

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