Craving pizza and have no address? No problem.
In a twist to the emerging “delivery economy,” Domino’s Pizza will accept orders to 150,000 designated places across the U.S. on Monday that don’t have traditional street addresses, whether they are parks, beaches or landmarks, such as statues or St. Louis' Gateway Arch.
The Ann Arbor, Mich.-based chain has created a network it calls “hotspots,” which enables hungry customers to get their prepaid online orders anywhere from the Las Vegas Strip's iconic welcome sign to the statue of “godfather of soul” James Brown in Augusta, Ga., by using their smartphones to select a predetermined delivery spot closest to their beach chair.
The development represents a leap in an industry that pioneered home delivery long before Amazon, Walmart, Target and restaurant chains decided their futures depended on it. Now, as retailers and restaurant competitors try to figure out how to profit from delivering goods straight to peoples' doors, a pizza company is taking it to the next level.