BEND, Ore. – Gary Fish likes to think that if you’re not a beer drinker, if you’d go so far as to say you can’t even stand the taste of the stuff, you just haven’t found the right one – and he’s convinced he can convert you. 

Thirty years ago, had he made that same proclamation, people probably would have responded by rolling their eyes. Back then Fish was just a “young-ish” guy with the wild idea of opening the first brew pub in Bend, a vacation city in Eastern Oregon. Now, he runs Deschutes Brewery, a company widely credited with helping pioneer one of the most important pieces of the food and drink world: craft beer. 

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