Walmart wmt is hoping smoother, faster service will help it stand out in the upcoming holiday season.

The retailer said on Tuesday it was introducing a new “Check out with Me” feature that will let shoppers bypass the checkout lines and pay for items in some areas of the store where they are shopping. Store workers will be equipped with devices to enable that “line-busting.” In past years, long lines to checkout have been a pain point for Walmart, which has typically staffed more cash registers to address the irritant.

The company, looking for a repeat of its strong 2017 holiday season at the busiest time of year for any retailer, is also introducing on its app digital maps that give shoppers the exact location of products, to help them get around the store more easily. The plans for Walmart’s holiday season strategy were announced at a media briefing.

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