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Welcome to The Healthy Bottom Line

A Podcast for Employee Benefits Professionals Focused on Better Health and affordability. Brent Smith’s journey into health care started when his first post-college employer offered an incentive to employees to complete their annual physical. Short on cash and buried in student loans—he went. That visit led to a diagnosis of Metabolic Syndrome and changed the course of his life. It sparked a deep curiosity about health in America, a personal commitment to wellness, and the realization that an employer’s benefits strategy can change lives.

Welcome to The Healthy Bottom Line

Healthcare

Sydney Health Demo

MarketScale
May 22, 2025
Anthem
Christina Firouztash
Contextual Chatbots
Digital Solutions
+more


In this episode, Christina Firouztash, Executive Advisor of Digital Solutions at Anthem, gives a dynamic walkthrough of the Sydney Health app—Anthem’s flagship digital member experience. Christina showcases how Sydney delivers personalized, simple, and equitable navigation across benefits, including virtual care, pharmacy, financial transparency, and social services access. From contextual chatbots and ID card access to My Health Check-In and support for third-party integrations, Sydney is designed to meet members where they are—literally and figuratively. It’s a single app that brings together the full healthcare journey—smart, seamless, and human-first.

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