Activating Patients Through Targeted Messaging and Segmentation: A One Pediatrics Case Study

One Pediatrics serves patients in Louisville, Kentucky, and surrounding counties. With multiple practices serving the children and parents of Kentucky, new Relatient programs have helped them maximize patient outreach, communications, and scheduling.  

One Pediatrics uses Relatient services to reach patients throughout the year. Kellie Doligale, the Care Coordinator, will source the appropriate recipients for custom messages depending on the practitioner’s needs. “We write messages to people we haven’t seen in a while, or we also make it seasonal, like around vaccinations,” said Doligale. In addition to customized and seasonal communications, Doligale implements a monthly birthday check, cross references to see if those patients are due for a well-visit, and then customizes the message around those information points. 

“We’ve had the best success using text messaging communication, we feel it reaches the most people, and we get the best response from it,” said Doligale. “Because it’s a text message, we have to be careful about the length of the message.” The shorter format of the messaging requires clarity and conciseness. 

Feedback across all practices praises the communication system. “Our parents consistently report getting appointments in a timely manner,” said Doligale. Initially, One Pediatrics allowed the scheduling of sick visits only. However, once they experienced its success, they also extended the option for well-visits. The practices report lower no-show rates as well. 

Follow us on social media for the latest updates in B2B!

Latest

Getting into Driving Shape Through Supply Chain Fitness
August 10, 2022
Driving for a living can take a physical toll on the body. Dr. Mark Manera, Founder & CEO of Supply Chain Fitness, saw this toll first-hand through many of his professional driver physical therapy clients. Dr. Read more
The Role of AI in the Digital Marketplace
August 10, 2022
  As the global digital footprint continues to grow, privacy and security concerns grow with it. For Crispin Pikes, CEO of Image Analyzer, this could not be a truer statement. Pikes sits down Read more
Amazon’s iRobot Deal Seen Facing Tough FTC Antitrust Review
August 10, 2022
(Bloomberg) -- Amazon.com Inc. is barrelling ahead with an aggressive acquisition strategy despite intense antitrust scrutiny in Washington, with its $1.65 billion deal to buy Roomba vacuum maker iRobot Corp. as Read more