The new AI-based technology known as deepfakes allows people to produce or alter video content so that it presents something that didn't, in reality, occur. Although there may be some practical and positive uses of deepfake technology — an effort to help people with ALS is an example — the nefarious uses of deepfakes have politicians and technology executives rattled.
Deepfakes may have been responsible, for example, for an attempted military coup in Gabon and have been used to impersonate Facebook CEO Mark Zuckerberg. Experts fear deepfake technology could be used to damage brands, create stock scares or sully the reputation of executives. Deepfake technology could also be used to compromise cybersecurity.