Although it played an excellent host to one of the world’s largest Pro AV events, Amsterdam is known for many things that have nothing to do with LED boards. One of which is the city’s famous pancakes.

During ISE 2019, MarketScale’s Tyler Kern sat down for a meal with Alison Maxson, Senior Marketing and Communications Director for Absen, Inc., to discuss everything from digital signage to Dutch cuisine.

With the convention center holding about 110 percent its listed capacity, Tyler and Alison headed to De Carrousel in downtown for a quick breather and some chocolate covered breakfast items.

So grab a fork and hear what was top of mind for two ISE attendees who were hungry to learn more about their craft and one of the most culturally significant cities anywhere in the world.

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