Retail 12/24: The Holiday Retail Rush
It’s that time of the year when the retail industry gets put under the microscope. Shopping malls are bustling and online marketplaces are full of shoppers. Technology is pushing the customer experience forward like never before. On this week’s episode of the MarketScale Retail podcast, we took a look at some of the big trends of 2018 and what might be coming down the road in 2019.
Retail 12/14: Buyer's Remorse
It’s the time of year when retail gets brought into the forefront of the national consciousness. Today’s episode of the MarketScale Retail Podcast tackles some of the big issues facing the industry: returns, diversification, and employee management.
Three thought leaders from the industry join this week’s episode to share their expertise on these topics.
Retail, 12/7: Finding Your Place in the Industry
Finding your place in the retail industry is an important part of carving out an identity and charting a path for success. That can mean finding the correct location for a physical building, or carving out a piece of the market alongside heavy hitters like Amazon. On this week’s episode of the MarketScale Retail Podcast, we’re going to talk to two people who are experts in helping retailers find their space, both in a physical and technological sense.
MarketScale Retail 11/23/18: Black Friday 2018
On today’s episode of the MarketScale Retail Show, we’re looking at Black Friday 2018. Things have changed over the last few years in Retail, and Black Friday hasn’t been left out. With industry giants like Amazon overtaking e-commerce, consumers have found year-round ways to save money. With Black Friday losing it’s intrigue, what is a shopper looking for, and how should brick-and-mortar stores attract customers into their stores? We have all that in more, with two features from branding experts in Retail; Jennifer Ruscin, CEO and Owner of Jennifer Kaylo Ruscin Enterprises, explains best practices for staying profitable in a season that demands deals, and Stephenie Sullivan, Owner of Sully Consult, helps us define the Black Friday shopper of today, and what it will take to get them engaged.
MarketScale Retail: NRF Monday Update
With the first day of NRF under his belt, MarketScale’s Chief Digital Editor Geoff Short joined the podcast to provide an update of what he has seen so far. He marveled at the advancements in in facial recognition technology, talked about his favorite booth so far, and provided an update on whether or not he has eaten one of those famous New York hot dogs.
He also talked about the various ways that retailers are approaching the challenge of creating a memorable customer experience inside brick and mortar stores. “There’s a lack of consensus about experience,” Short said. “I know that’s something that everyone who has read a single article on retail in the last couple years knows is sort of the overhanging cloud.”
It will be interesting to see how this continues to play out over the course of the show. Keep following along with MarketScale’s coverage for all of the latest coming out of NRF in New York City.
The MarketScale NRF Preview Podcast
MarketScale’s Chief Digital Editor Geoff Short joined Tyler Kern in the podcast studio to preview NRF, the biggest retail trade show of the year. The show takes place January 13th through the 15th in New York City. Geoff is heading up to “The Big Apple” as part of MarketScale’s comprehensive coverage of the show.
Can traditional brick and mortar retail locations keep up with the world of e-commerce? Will the trend of frictionless payments continue to take off in 2019? Follow along with all of Geoff Short’s coverage on the MarketScale Retail industry page.
Retail 01/07/19: A Good 2018 and a Bright 2019
The future of retail is bright, according to industry analysts Stephanie Sullivan and Tony D’Onofrio. Both agree that the economy is driving the retail boom, especially the fantastic holiday sales. However, innovation is also acting as a major disruptor. What this means for the retail industry as a whole, as well as specific sectors within the industry, are investigated in these two fascinating interviews.