With the first day of NRF under his belt, MarketScale’s Chief Digital Editor Geoff Short joined the podcast to provide an update of what he has seen so far. He marveled at the advancements in facial recognition technology, talked about his favorite booth so far, and provided an update on whether or not he has eaten one of those famous New York hot dogs.

He also talked about the various ways that retailers are approaching the challenge of creating a memorable customer experience inside brick and mortar stores. “There’s a lack of consensus about experience,” Short said. “I know that’s something that everyone who has read a single article on retail in the last couple years knows is sort of the overhanging cloud.”

It will be interesting to see how this continues to play out over the course of the show. Keep following along with MarketScale’s coverage for all of the latest coming out of NRF in New York City.

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