For the third year the NRF Big Show put a spotlight on its top innovators, giving attendees tools and ideas for solving consumer needs in 2019 and beyond. The eclectic, hand-picked group of 50+ startups — broken out into customer convenience and customer experience sections — showcased new ways for retailers to manage some of their most pressing concerns, including:
- Removing friction from checkout;
- Providing targeted content to shoppers using facial recognition;
- Offering personalized assistance, whether in-store or online; and
- Adding transparency to last mile delivery.