salesforce connections
The continued strive for a 360-degree view of the customer is coming closer to fruition as B2B businesses are finding innovative ways to aggregate and understand their customer data — all while offering simplified, streamlined customer experiences.

At Salesforce Connections 2019, marketing and sales specialists across a variety of industries came together for three days to learn about the variety of ways businesses are making the most of their customer data. The need comes from the common expectation of modern buyers to have personalized connections with the brands they do business with.

Read More at Demand Gen Report