There may be a ‘Polar Vortex’ going on across much of the Midwestern United States at the moment, but in Denver, Colorado, attendees of Outdoor Retailer’s Snow Show are comfortable and warm inside the Colorado Convention Center.

The show began Wednesday, Jan. 30 and concludes on Friday, Feb. 1 at 4 p.m. It is the first of three shows organized by Outdoor Retailer this year.

Of course there is brand new merchandise on display across the show, but that is not the only reason why the conference exists. Panels on a number of important issues related to nature are being held over the course of the three-day expo.

Educational sessions range from practical retail business advice to how to engage further in protecting natural environments and habitats.

If you missed any of last season’s coverage, you can catch up on all of it here!

HOW SUSTAINABILITY STOLE THE SHOW AT OUTDOOR RETAILER WINTER MARKET

Outdoor Retailer Vice President and Show Director Marisa Nicholson expressed enthusiasm regarding the show’s projected attendance numbers and exciting new exhibits at this year’s Winter Market Show.

“Outdoor Retailer Winter Market is the third of three shows this year in Denver, and it wraps up a very successful first year in the city. Right now, as this show is about to begin, the ratio of retailers to brands attending is approximately 10 to one and stores are bringing, on average, five buyers per store,” Nicholson said before the show.

The outdoor retail market is an $887+ billion industry according to the conference and event organizers added new elements to this year’s show to increase exposure.

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