Olga Yurovski returns to the podcast, this time with fellow CPG consultant, Tammy Brumfield. We hit on some of the problems shopper marketing is facing, and how to fix it in 2018. We discuss CPG brands facing unprecedented technology disruption in the retail space, the path to purchase evolving at light speed, shopper marketing being stuck in neutral with the wheels spinning, what CPG leaders can do to throw their shopper marketing in gear, and stories of when shopper marketing hits the mark.
Listen in now and check out Olga and Tammy’s soon to be released book on ways to build modern Shopper Marketing capabilities here.
Visit shopperations.com for more information!