Hershey’s Technology Allowed It To Adapt During the COVID Pandemic

 

In many ways, Hershey lives up to its billing as America’s sweetest town.

But bad things happen, even in a world built around chocolate and one that founder Milton S. Hershey worked to make sure would be just and enjoyable for his workers and visitors alike.

That’s why Hershey also has a team of security professionals, headed up by Jason White, Managing Director, Corporate Safety and Security for Hershey Entertainment & Resorts. White said the terrorist attacks of Sept. 11, 2001 made the company realize they needed to make guest safety more of a priority in an era in which security camera use was still negligible and no guest screenings were conducted at entry points.

“Once we, as a society, began to recognize these risks or threats, Hershey fell in line. We elevated our security posture over the year, and we have really tried to leverage technology the best we can to provide a safe environment while, at the same time, ensuring that the guest experience does not get diminished,” White said.

The coronavirus pandemic has posed a different challenge, with the park working to prevent the spread of the deadly virus while still providing something of an oasis during a difficult time.

The park’s requirements, which include face coverings and temperature screenings, go beyond local regulations, which means it’s critical for those regulations to be communicated clearly and in a pleasant way to make sure everyone is on the same page.

“It goes back to setting that very clear expectation for the guest of, if you want to come in and enjoy these amenities and have this fun time, these are the rules you need to follow while you’re here,” White said.

Technology helps in those areas, as well, whether it be software tools helping monitor crowd flow or utilizing Evolv units for a touch-free search experience meant to keep guests and employees safe and healthy.

About Evolv Technology

Founded in 2013, Evolv Technology is the leader in human security solving the security screening problems of today with the most innovative technology and thinking. Evolv makes it possible for venues of all kinds to keep visitors and employees safe from concealed weapons, pandemic health threats and intruders.

Digital transformation is unlocking efficiency and value everywhere as organizations reimagine archaic processes and technology, better equipping themselves with interoperable and flexible capabilities. Within the Digital Threshold vision, venues and facilities can intelligently use data to create a frictionless experience for guests and employees. The result is an entry process that enhances the overall experience instead of diminishing it as it so often does today. Making weapons screening faster and more precise is part of the Digital Threshold vision, but it’s just the beginning.

Follow us on social media for the latest updates in B2B!

Image

Latest

precision community health
Population Health is Becoming Precision Community Health
March 29, 2024

The concept of population health is evolving rapidly, with a significant shift towards a more targeted approach known as Precision Community Health. Driving this change is the realization that broad health initiatives often overlook the nuanced needs of specific communities, particularly those in rural areas or experiencing generational poverty. With 80% of health outcomes […]

Read More
IP730
ICOM at IWCE 2024: IP730 is the Solution to Scalable and Effective Communication Systems for Critical Services
March 28, 2024

At the International Wireless Communication Expo (IWCE) 2024 trade show in Orlando, the spotlight was on the latest advancements in communication technology, crucial for sectors like the military, emergency services, and public transportation. This event is a vital meeting point for professionals seeking innovative solutions to enhance their operational communication capabilities across vast distances. […]

Read More
Brand experience with APL
Stepping into the Future at Shoptalk 2024: Creating a Flagship Brand Experience with APL
March 28, 2024

The customers of today are no longer satisfied with mere products; they crave brands that provide immersive, distinctive, and tailored brand experiences. Athletic Propulsion Labs (APL) epitomizes this shift, setting a new standard in the luxury performance market with its innovative athletic footwear. APL’s newly opened flagship boutique in Soho, with its artisan plaster walls […]

Read More
Balancing professional growth and personal well-being
Routines, Rituals and a Mission-Driven Approach: MarketScale’s CRO Tim Maitland on Balancing Professional Growth and Personal Well-Being
March 28, 2024

In a world that often demands the relentless pursuit of success, finding the sweet spot between professional growth and personal well-being can seem like an elusive goal. As we navigate the complexities of modern work-life dynamics, the conversation around maintaining this balance has become more pertinent than ever. In this episode of Growthwell, we […]

Read More