Lessons in Leadership: Mitek’s Cyndie Nelson on the Power of Mentoring Women in AV Technology
Mentorship has long been considered a cornerstone of professional development, but in the fast-evolving world of AV technology and sales, its value has never been more evident. The unspoken nuances of tradecraft—those bits of wisdom not found in textbooks—are often only accessible through the lived experience of mentors. Particularly for women in traditionally male-dominated industries, mentorship opens doors not just to career advancement, but to community and camaraderie. It fosters a sense of belonging, confidence, and resilience, which are often critical in high-pressure roles like sales. The mentor-mentee bond becomes more than professional—it becomes a safe space where authenticity and vulnerability are not only accepted but encouraged. Through this connection, both mentor and mentee grow, fueled by mutual respect and a shared passion for their craft.
To explore this dynamic from someone who lives it daily, we turn to Cyndie Nelson, VP of OEM Sales at Mitek Corporation, whose perspective on mentoring speaks volumes about its lasting impact.
