Apple Seeks to Cement Deal for Direct-buy Cobalt

Apple is looking to purchase Cobalt directly from miners. Cobalt is a key mineral for lithium ion batteries, which power most Apple products, and the deals would ensure that Apple has access to several thousand metric tons per year. The move to buy direct is not the first time that Apple has decided to go straight to the source for components. In 2005, for example, Apple secured deals for NAND flash drives that are used in iPods and iPhones.[1] 

Though Apple leaves the purchasing of cobalt to its battery companies for now, a deal to buy directly would compete with auto manufacturers like BMW and Volkswagen, who also need cobalt for the rising demand of electric vehicles. 

According to a recent report from Bloomberg, “[smartphone] devices use about eight grams of refined cobalt, the battery for an electric car requires over 1,000 times more.” The report also mentions that Apple’s “engagement with cobalt suppliers after the origin of the metal in its supply chain came under scrutiny from human rights groups. In a report in early 2016, Amnesty International alleged that Apple and Samsung Electronics Co.’s Chinese suppliers were buying cobalt from mines that rely on child labor.”[2] 

The report led Apple to consider other mines and stated that they would not source cobalt from Congo, until they could verify that they source the material ethically.

[1]  https://www.apple.com/newsroom/2005/11/21Apple-Announces-Long-Term-Supply-Agreements-for-Flash-Memory/

[2] https://www.bloomberg.com/news/articles/2018-02-21/apple-is-said-to-negotiate-buying-cobalt-direct-from-miners?utm_content=tech&utm_campaign=socialflow-organic&utm_source=twitter&utm_medium=social&cmpid%3D=socialflow-twitter-tech

Follow us on social media for the latest updates in B2B!

Image

Latest

One-of-a-kind shopping experiences
The Resurgence of Brick-and-Mortar Stores: One-of-a-kind Shopping Experiences Are Turning Customers into Brand Ambassadors
April 24, 2024

In the convenient world of e-commerce, big box stores are seeing a resurgence. Chains like Dick’s Sporting Goods, Walmart, and Target are experimenting with one-of-a-kind shopping experiences that can turn casual shoppers into loyal fans. In a recent Experts Talk roundtable, Allen Adamson, Co-Founder at Metaforce, highlighted how one-of-a-kind shopping experiences make for exciting […]

Read More
digital augmentations
Revolutionize Customer Engagement Through Digital Augmentations in Physical Retail
April 24, 2024

The digital transformation of retail experiences in physical stores has become crucial as big-box retailers strive to maintain their relevance and competitive edge in a digital era. These retailers are embedding interactive features and digital augmentations in their physical locations to offer unique, engaging customer experiences. This approach merges the tactile allure of in-store […]

Read More
experiences
Enthusiastic and Trained Employees can Enhance Experiences and Drive Success in Physical Retail
April 24, 2024

In today’s retail landscape, big-box retailers are emphasizing the importance of their physical locations, even as the digital marketplace continues to expand. Stores like Dick’s Sporting Goods and Walmart are not just maintaining their brick-and-mortar presence but are actively enhancing it with features like interactive elements and new store openings. This reassertion of the […]

Read More
The Coexistence of Big Box and Small Retail Relies on Synergistic Relationships
April 24, 2024

Despite being long time competitors, big box retailers and small local businesses can both coexist in ways that benefit the other. Of course, both retail formats are different but by maintaining their core business models, the two can bank and leverage their strengths and still be open to synergistic relationships. During an episode of […]

Read More